ANIMOCA BRANDS SECURES MAJORITY STAKE IN MUSIC METAVERSE GAMING PLATFORM

Last updated: June 19, 2025, 20:41 | Written by: Ari Paul

The metaverse continues its expansion, solidifying its position as the next frontier for entertainment, gaming, and digital interaction.In a move that underscores this trend, Animoca Brands, a leading force in digital entertainment, blockchain, and gamification, has acquired a majority stake in PIXELYNX, a Los Angeles-based music metaverse gaming platform. Digital entertainment, blockchain, and gamification company Animoca Brands has secured a majority stake in the Los Angeles-based music metaverse gaming platform Pixelynx. Animoca Brands expects its acquisition will expand on the integration between gaming and Web3 technologies and communities, the company announced on Dec. 6.This acquisition, announced on December 6th, signals Animoca Brands' commitment to merging the music industry with the immersive potential of Web3 and gaming technologies.The collaboration aims to create a decentralized ecosystem where artists and fans can connect in novel ways, powered by blockchain technology.For music lovers, gamers, and Web3 enthusiasts alike, this partnership promises an exciting glimpse into the future of entertainment.

This isn't just a simple investment; it's a strategic alignment designed to build, invest in, and acquire studios, infrastructure, and technologies that will redefine how music is experienced, created, and shared. Animoca Brands is making moves. Most recently, it acquired a majority stake in an LA-based music metaverse gaming platform. Digital entertainment, blockchain and gamification company Animoca Brands has secured a majority stake in the Los Angeles-based music metaverse gaming platform Pixelynx.Founded by electronic music icons Deadmau5 and Richie Hawtin, alongside industry veterans Ben Turner, Dean Wilson, and Inder Phull, PIXELYNX has been pioneering a decentralized ecosystem that puts artists in control. Cointelegraph: Animoca Brands secures majority stake in music metaverse gaming platform. Bryan Tan on LinkedIn: Animoca Brands secures majority stake in music metaverseAnimoca Brands previously led a $4.5 million seed round for PIXELYNX in November 2025, demonstrating their early belief in the platform's vision. Amazon Kicks Off Holiday Shopping Season With Record-Setting DecemNow, with a majority stake, Animoca Brands is doubling down, aiming to amplify PIXELYNX's impact and accelerate the integration of music within the broader metaverse landscape.

The Strategic Rationale Behind the Acquisition

Why is Animoca Brands so keen on PIXELYNX?The answer lies in the powerful synergy between music, gaming, and Web3. Animoca Brands has acquired a majority stake in PIXELYNX to build, invest in, and acquire studios, infrastructure, and technologies that will power the future of the music industry through integration with gaming and Web3 technologies and communities.Animoca Brands recognizes that music is a universal language and a potent driver of engagement.By integrating it into the metaverse, they can create richer, more immersive experiences for users. Animoca wants to advance the music industry within Web3 and gaming through its latest partnership with Pixelynx. Continue reading Cookie Policy 44 (0) 203 8794 460 Free Membership LoginThis acquisition allows Animoca Brands to leverage PIXELYNX's expertise in music metaverse development to expand its already impressive portfolio, which includes The Sandbox, one of the most popular decentralized gaming metaverses.

The benefits of this acquisition are multi-faceted:

Enhanced User Experience: By combining music and gaming, Animoca Brands can offer users more engaging and interactive experiences.Imagine attending a virtual concert, playing a game inspired by your favorite artist's music, or creating your own music-based content within the metaverse.
New Revenue Streams for Artists: Web3 technologies like NFTs and decentralized autonomous organizations (DAOs) can empower artists to connect directly with their fans and generate new revenue streams.PIXELYNX's platform provides tools for artists to create and sell digital collectibles, host virtual events, and reward their most loyal supporters.
Expanded Reach for Animoca Brands: This acquisition allows Animoca Brands to tap into the massive global music market, attracting new users to its metaverse platforms. Animoca Brands acquired a majority stake in LA-based PIXELYNX, the music metaverse gaming platform founded by electronic musicians and DJs Deadmau5 and Richie Hawtin. PIXELYNX is developing a decentralized ecosystem powered by blockchain technologies for artists and fans to interact in the music, gaming, and Web3 worlds. The company sThe partnership with PIXELYNX positions Animoca Brands as a leader in the emerging music metaverse space.
Innovation in Music Creation and Consumption: The combination of gaming, Web3, and music will foster innovation in how music is created, distributed, and consumed. 2.8K subscribers in the cryptopricesalerts community. Our trackers will post any relevant info about cryptos. Wanna see more? See you onArtists can experiment with new forms of interactive music experiences, while fans can participate in the creative process and earn rewards for their contributions.

PIXELYNX: A Deep Dive into the Music Metaverse Platform

To fully understand the significance of this acquisition, it's crucial to examine what PIXELYNX brings to the table.PIXELYNX isn't just another music streaming service; it's a comprehensive platform designed to empower artists and fans within the metaverse.The platform leverages blockchain technology to create a decentralized ecosystem that promotes transparency, ownership, and community engagement.

Key features of the PIXELYNX platform include:

Decentralized Music Creation Tools: PIXELYNX provides artists with tools to create and distribute their music directly to fans, bypassing traditional intermediaries.
NFT-Based Collectibles: Artists can create and sell limited-edition NFTs that represent ownership of their music, artwork, or virtual merchandise. Animoca Brands secures majority stake in music metaverse gaming platform Pixelynx, the Los Angeles-based music metaverse gaming platform, plans to provide artists control over how they build experiences with fans, partnersThese NFTs can be traded on the platform's marketplace, providing artists with a new source of revenue.
Interactive Music Experiences: PIXELYNX allows artists to create immersive virtual experiences that engage fans in new ways. Digital entertainment, blockchain, and gamification company Animoca Brands has secured a majority stake in the Los Angeles-based music metaverse gaming platform Pixelynx.Animoca Brands expects itsThese experiences can range from virtual concerts and interactive music videos to gamified listening experiences and collaborative music creation tools.
Community-Driven Governance: PIXELYNX aims to empower its community of artists and fans through decentralized governance mechanisms. Altszn.com provides the latest news, resources and insights on Bitcoin, Ethereum, Solana, DeFi, Web3, NFTs and other cryptocurrency markets.This allows users to participate in decision-making processes and shape the future of the platform.

The Vision of Deadmau5 and Richie Hawtin

The founders of PIXELYNX, Deadmau5 and Richie Hawtin, are not just passive investors; they are actively involved in shaping the platform's vision and direction.As electronic music pioneers, they bring a deep understanding of the needs and challenges faced by artists in the digital age. Animoca hopes to advance the music industry within Web3 and gaming through its latest partnership with Pixelynx. Digital entertainment, blockchain Animoca Brands secures majority stake in music metaverse gaming platform - XBT.MarketTheir vision is to create a platform that empowers artists to control their own destiny and connect with their fans on a more personal level.

Deadmau5, known for his innovative use of technology in music production and performance, has been a vocal advocate for the potential of blockchain and NFTs to revolutionize the music industry. Digital entertainment, blockchain, and gamification company Animoca Brands has secured a majority stake in the Los Angeles-based music metaverse gaming platformHe believes that these technologies can provide artists with greater control over their intellectual property and create new opportunities for fan engagement.

Richie Hawtin, a renowned DJ and producer, is passionate about creating immersive and interactive music experiences.He sees the metaverse as a powerful tool for artists to connect with their fans in new and exciting ways. Animoca Brands has acquired a majority stake in Pixelynx, a music metaverse gaming platform company. Previously, Animoca Brands led a $4.5 million seed round of funding for Pixelynx in November 2025. Pixelynx was founded by Joel Zimmerman, Richie Hawtin, and other industry professionals.He envisions a future where virtual concerts and music-based games become commonplace, offering fans a more engaging and personalized experience.

Animoca Brands' Metaverse Strategy: A Broader Perspective

The acquisition of PIXELYNX is just one piece of Animoca Brands' broader metaverse strategy. Animoca Brands secures majority stake in music metaverse gaming platform Decem CryptoExpert Metaverse Digital entertainment, blockchain and gamification company Animoca Brands has secured a majority stake in the Los Angeles-based music metaverse gaming platform Pixelynx.The company has been actively investing in and developing a wide range of metaverse-related projects, including gaming platforms, virtual land, and NFT marketplaces. Animoca wants to advance the music industry within Web3 and gaming through its latest partnership with Pixelynx. Digital entertainment, blockchain, and gamification company Animoca Brands has secured a majority stake in the Los Angeles-based music metaverse gaming platform Pixelynx. Animoca Brands expects its acquisition will expand on the integration between gaming and Web3 technologies and [ ]Animoca Brands' goal is to create a vibrant and interconnected metaverse ecosystem where users can seamlessly move between different virtual worlds and experiences.

Some of Animoca Brands' key metaverse initiatives include:

The Sandbox: A leading decentralized gaming metaverse where users can create, share, and monetize their own voxel-based assets and experiences.
REVV Motorsport: A blockchain-based racing game ecosystem that includes games like REVV Racing and MotoGP Ignition.
Mocaverse: Animoca Brands' own metaverse ecosystem, which aims to connect its various portfolio companies and create a more unified user experience.

By building a diverse portfolio of metaverse-related projects, Animoca Brands is positioning itself as a key player in the emerging digital world.The company believes that the metaverse has the potential to transform how we live, work, and play, and it is committed to building the infrastructure and experiences that will make this vision a reality.

How Animoca Brands is Expanding Web3 Integration

Animoca Brands' focus extends beyond just gaming. Digital entertainment, blockchain and gamification company Animoca Brands has secured a majority stake in the Los Angeles-based music metaverse gaming platform Pixelynx. According to its Dec. 6They are actively working to integrate Web3 technologies into various industries, including music, art, and entertainment. Digital entertainment, blockchain and gamification company Animoca Brands has secured a majority stake in the Los Angeles-based music metaverse gamingThis includes exploring the use of NFTs for digital collectibles, decentralized autonomous organizations (DAOs) for community governance, and blockchain-based solutions for secure and transparent transactions.Animoca Brands sees Web3 as a key enabler of the open metaverse, where users have true ownership of their digital assets and can participate in the creation and governance of virtual worlds.

The Future of Music in the Metaverse

The partnership between Animoca Brands and PIXELYNX has significant implications for the future of music in the metaverse.This collaboration has the potential to reshape how music is created, distributed, and consumed, empowering artists and fans alike.As the metaverse continues to evolve, we can expect to see even more innovative and immersive music experiences emerge.

Here are some potential future developments:

Virtual Concerts and Festivals: Imagine attending a live concert in the metaverse, complete with stunning visuals, interactive elements, and personalized experiences. The Sandbox developer Animoca Brands has officially purchased a majority interest in deadmau5-founded music metaverse gaming platform Pixelynx. Hong Kong-based Animoca Brands, whichVirtual concerts could become a major revenue stream for artists, allowing them to reach a global audience without the limitations of physical venues.
Music-Based Games and Experiences: Games that incorporate music in innovative ways could become increasingly popular.These games could challenge players to create their own music, remix existing songs, or perform alongside their favorite artists.
NFT-Based Music Collectibles: NFTs could become a standard way for artists to release and distribute their music, providing fans with a unique and valuable way to support their favorite artists.These NFTs could grant holders exclusive access to content, events, and other perks.
Decentralized Music Streaming Services: Blockchain-based music streaming services could offer artists a fairer share of revenue and provide fans with a more transparent and user-friendly experience.

The Role of DAOs in the Music Metaverse

Decentralized Autonomous Organizations (DAOs) are expected to play a significant role in shaping the future of the music metaverse. Animoca Brands secures majority stake in music metaverse gaming platformDAOs can empower communities of artists and fans to collectively govern platforms, allocate resources, and make decisions about the direction of the ecosystem.This decentralized approach can foster greater transparency, inclusivity, and collaboration within the music industry.

Addressing Potential Challenges and Concerns

While the potential benefits of the music metaverse are significant, it's important to acknowledge the potential challenges and concerns that may arise.These challenges include:

Copyright and Intellectual Property Issues: Ensuring that artists' rights are protected in the metaverse will be crucial.Clear guidelines and legal frameworks will be needed to address issues such as copyright infringement and unauthorized use of music.
Scalability and Performance: The metaverse needs to be able to handle large numbers of users and complex interactions. Animoca Brands, the parent company of The Sandbox gaming metaverse, has doubled down on its investments in the metaverse space after acquiring a majority stake in Pixelynx, a music metaverse gaming platform.Ensuring that platforms are scalable and performant will be essential for providing a positive user experience.
Accessibility and Inclusivity: The metaverse should be accessible to everyone, regardless of their technical skills or financial resources. Digital entertainment, blockchain and gamification company Animoca Brands has secured a majority stake in the Los Angeles-based music metaverse gaming platform Pixelynx. According to its Dec. 6 announcement, Animoca Brands expects its acquisition will expand on the integration between gaming and Web3 technologies and communities.Efforts need to be made to ensure that the music metaverse is inclusive and welcoming to all.
Regulation and Compliance: The legal and regulatory landscape surrounding the metaverse is still evolving.Clear guidelines and regulations will be needed to address issues such as data privacy, consumer protection, and financial compliance.

Animoca Brands and PIXELYNX will need to proactively address these challenges to ensure that the music metaverse is a safe, fair, and sustainable ecosystem for artists and fans.

Navigating Copyright in the Digital Music Realm

One of the biggest challenges in the digital music space, especially within the metaverse, is copyright protection. On December 6th, leading digital property rights company, Animoca Brands Corporation Limited announced that it had acquired a majority stake in music metaverse gaming platform Pixelynx, Inc. Animoca Brands, one of the leading crusaders of property rights in gaming and the open metaverse, acquired the stake through one of its subsidiaries.Ensuring artists are fairly compensated and their work isn't illegally distributed is paramount.This will require robust systems for tracking usage, verifying ownership, and enforcing copyright laws.Innovative solutions, such as blockchain-based rights management systems, could play a crucial role in addressing these challenges.

Actionable Advice for Artists and Fans

So, what can artists and fans do to prepare for the music metaverse?

For Artists:

Explore Web3 Technologies: Learn about NFTs, DAOs, and other Web3 technologies that can empower you to connect with your fans and generate new revenue streams.
Experiment with Interactive Music Experiences: Consider creating virtual concerts, music-based games, or other interactive experiences that engage fans in new ways.
Build a Community: Connect with your fans on social media and other online platforms.Encourage them to participate in the creative process and build a strong sense of community around your music.
Protect Your Intellectual Property: Ensure that your music is properly copyrighted and protected from unauthorized use.

For Fans:

Support Your Favorite Artists: Purchase their music, attend their virtual concerts, and engage with them on social media.
Explore the Music Metaverse: Discover new artists and music experiences in the metaverse.
Participate in DAOs: Join DAOs that support your favorite artists or music genres.
Stay Informed: Keep up-to-date on the latest developments in the music metaverse.

Conclusion: A New Era for Music and Gaming

Animoca Brands' acquisition of a majority stake in PIXELYNX represents a significant step forward in the evolution of the music metaverse.This partnership has the potential to transform how music is created, distributed, and consumed, empowering artists and fans alike. Animoca Brands secures majority stake in music metaverse gaming platform crypto blockchain dAPPs smartcontracts bitcoin ETHBy combining the power of music, gaming, and Web3 technologies, Animoca Brands and PIXELYNX are paving the way for a new era of immersive and interactive entertainment. Animoca Brands has taken a majority stake in music metaverse company PIXELYNX, which was founded by musicians and technologists Deadmau5 and Plastikman, alongside music and gaming veterans Ben Turner, Dean Wilson, and Inder Phull.While challenges remain, the potential rewards are immense. Animoca hopes to advance the music industry within Web3 and gaming through its latest partnership with Pixelynx. Digital entertainment, blockchain and gamification company Animoca Brands has secured a majority stake in the Los Angeles-based music metaverse gaming platform Pixelynx. According to its Dec. 6 announcement, Animoca Brands expects its acquisition will expand on the integrationThe music metaverse promises to unlock new creative possibilities, generate new revenue streams for artists, and provide fans with unparalleled access to their favorite music and artists.Keep an eye on this space – the future of music is unfolding in the metaverse.

Key Takeaways:

Animoca Brands has acquired a majority stake in PIXELYNX, a music metaverse gaming platform.
This acquisition aims to integrate music, gaming, and Web3 technologies.
PIXELYNX was founded by electronic music icons Deadmau5 and Richie Hawtin.
The partnership promises new revenue streams for artists and immersive experiences for fans.
The music metaverse faces challenges related to copyright, scalability, and accessibility.

Ready to explore the music metaverse?Start by following Animoca Brands and PIXELYNX on social media to stay updated on their latest developments.Consider joining communities dedicated to music and Web3 to connect with other enthusiasts.The future of music is here, and it's waiting to be discovered!