ALEX HERRITY

Imagine a world where legal processes are not a bottleneck but a well-oiled machine, seamlessly integrated with technology to drive efficiency and innovation. Alex Herrity Director of Legal Solutions at adidas 1y Report this post I was very kindly asked the question What do you believe will be the legal tech stack of 2025, and beyond?This is the vision that Alex Herrity, a leading figure in the legal operations landscape, has been diligently working towards.As the Director of Legal Solutions at Adidas, and co-founder of Anima, Alex is at the forefront of revolutionizing how legal teams leverage technology, manage contracts, and engage with the broader business.His journey spans over a decade, building groundbreaking digital consumer products and championing the adoption of cutting-edge legal tech solutions. Peter drops the quote of the quarter: Legal is sexy now when it comes to people working in technology and innovation . In our latest episode, we're mixing things up by taking Peter Duffy's wildly popular Legal Tech Trends newsletter and diving deeper into the hottest headlines from Q1 2025. Peter joins us to unpack what's actually happening behind the email blasts and LinkedIn posts we've allFrom contract lifecycle management (CLM) and automation to legal spend optimization and knowledge management, Alex’s expertise encompasses the entire spectrum of legal operations. led OnlyBots. It's a new era of Tamagotchis, y all.🤖. In this episode I sit down with Alex Herrity, who is a cofounder of Anima, a gaming and interactive technology company and has spent his career building consumer products that people use every day, including Fortnite, the Epic Games Store, HBO s streaming apps, and his last startup Ultravisual that was acquired in 2025 by Flipboard.He’s not just implementing solutions; he's shaping the future of legal practice, one innovation at a time.This article dives into the career and achievements of Alex Herrity, offering insights into his vision for the future of legal ops and the groundbreaking work he’s doing at Adidas and Anima.

Alex Herrity: Leading Legal Innovation at Adidas

Alex Herrity's role as the Director of Legal Solutions at Adidas places him at the heart of the company's legal technology strategy. View Alex Herrity s profile on LinkedIn, a professional community of 1 billion members. Over 12 years building consumer products that evolve how people connect, create, andHe's responsible for ensuring that Adidas's legal team has the tools and processes they need to operate efficiently and effectively. Edition 4 of Law://What sNext. By: Tom Rice and Alex Herrity (Published on ) Sharing here the outline of our legal hack talk at the CLOC (Corporate Legal Operations Consortium) EMEA Summit in London on the, where we took our routine personal conference catch up to the stage as part of a wider series of more intimate talks that attendees could enjoy (orHis responsibilities extend beyond simply implementing software; he is responsible for fostering a culture of innovation and continuous improvement within the legal department.

Contract Lifecycle Management (CLM) and Automation

One of Alex's core focus areas is Contract Lifecycle Management (CLM). Alex Herrity . Alex Herrity is co-founder of Anima, a protocol for ownable, dynamic augmented reality. Prior to Anima, he built products and games used by billions of people with companies likeHe understands that managing contracts efficiently is crucial for any organization, especially a global giant like Adidas.CLM encompasses the entire contract process, from creation and negotiation to execution and renewal. Alex Herrity is the Cofounder at Anima. Additionally, Alex Herrity has had 6 past jobs including Chief Product Officer at Mint House.Alex works to implement and optimize CLM systems to streamline this process, reducing risk and improving efficiency.

Contract automation is a key component of CLM. Alex Herrity is the Co-Founder of Anima. Anima is a company developing a platform and protocol for ownable, blockchain-based AR objects. Listen as we go through Alex s unique experiences in game development and what led to the formation of this unique, creator driven platform.Alex leverages technology to automate repetitive tasks, such as drafting standard contracts and routing them for approval. See full list on juro.comThis frees up legal professionals to focus on more complex and strategic work. Alex Herrity Director of Legal Solutions at adidas 2mo Report this post Sometimes Legal just wants to cook 🖊️🔥 Jokes aside; I don t think any of us are really in the business of doingBy automating these processes, Adidas can significantly reduce the time and cost associated with contract management.

Legal Spend and eBilling Management

Controlling legal costs is a critical concern for any organization. Alex is the Director of Legal Solutions at adidas and a leading contributor in the legal ops community. Last November I had the pleasure of meeting Alex andAlex addresses this through effective legal spend management and eBilling solutions.He works to implement systems that provide greater visibility into legal spending, allowing Adidas to identify areas where costs can be reduced. eBilling systems automate the process of receiving and processing invoices from outside counsel, ensuring accuracy and efficiency.

For example, Alex might implement a system that automatically flags invoices that exceed pre-approved amounts or deviate from agreed-upon billing guidelines.This allows the legal team to proactively manage costs and avoid surprises.

Legal Matter Management (DMS)

Efficiently managing legal matters is essential for maintaining organization and mitigating risk. 🎉📅 It 39;s that time of the year again! The Legal Ops Advent Calendar is back for 2025! 🌟 The concept is the same - general ideas, resources, and thoughtsAlex implements and optimizes Legal Matter Management (DMS) systems to provide a centralized repository for all legal documents and information.This ensures that everyone on the legal team has access to the information they need, when they need it.

Imagine a scenario where a legal team member needs to quickly find all documents related to a specific lawsuit.With a well-implemented DMS, they can easily search for and retrieve these documents, saving valuable time and improving collaboration.

Workflow Automation and Legal Knowledge Management

Beyond CLM and matter management, Alex focuses on workflow automation to streamline other legal processes. 🌐 Legal Should Not Be An Island: We Must Navigate Beyond Our Own Waters! 🚢 Legal Operations focuses a lot on refining Legal s own processes, but there's a bigger picture to considerThis might involve automating the process of responding to routine legal inquiries or creating automated workflows for handling compliance tasks. Alex Herrity, adidas senior manager for global legal solutions, talks perfection paralysis - and how legal teams can overcome it to deliver value.By automating these tasks, the legal team can focus on higher-value activities.

Legal Knowledge Management is another key area of focus. View Alex Herrity s profile on LinkedIn, a professional community of 1 billion members. Over 12 years building ground-breaking digital consumer products from idea to globalAlex works to create systems and processes for capturing and sharing legal knowledge within the organization. Anima was founded in 2025 by Alex Herrity and Neil Voss who have video-game experience working with Nintendo and Epic Games. Anima was founded to give creators a path to ownable, dynamic augmented reality. Both through our protocol and our projects, like Onlybots, the company said in a tweet.This ensures that the legal team can leverage its collective expertise to improve decision-making and reduce risk.This could involve creating a searchable database of legal opinions, precedents, and best practices.

Alex Herrity and Anima: Pioneering Augmented Reality Ownership

Beyond his work at Adidas, Alex Herrity is also the co-founder of Anima, a company developing a groundbreaking platform and protocol for ownable, blockchain-based augmented reality objects.This venture showcases Alex's entrepreneurial spirit and his commitment to exploring the intersection of technology and creativity.

The Vision Behind Anima

Anima was founded in 2025 by Alex Herrity and Neil Voss. Alex Herrity is the Director of Legal Solutions at Adidas. In this role, he covers contract lifecycle management (CLM), contract automation, legal spend and e-billing, legal matter management (DMS), workflow automation, legal knowledge management and communication, engagement, and strategy.Their vision is to empower creators by giving them a way to own and control their augmented reality creations.The company aims to build a platform and protocol that allows creators to create, distribute, and monetize dynamic augmented reality experiences.

Onlybots, is one of the key projects developed by Anima.This project acts as a proof-of-concept and showcase for the company's technology, demonstrating the potential of ownable, dynamic augmented reality.

Blockchain and Augmented Reality: A Powerful Combination

Anima leverages blockchain technology to ensure that creators retain ownership of their augmented reality creations. 🎧Up Next In Tech with Ariba Jahan Ep 04- Making AI Digital Friends in Augmented Worlds with Alex Herrity of Anima is available on all podcast platforms and youtube.By minting these creations as NFTs (Non-Fungible Tokens), Anima provides a transparent and immutable record of ownership.

The dynamic aspect of Anima's augmented reality objects is also crucial. A recent conversation about the pace of development in large language models turned, as these things often do, to existential dread. The usual mix: how fast things are moving, how good the models are already, and how much further they might go once they really get it.Unlike static AR objects, Anima's creations can evolve and change over time, creating more engaging and interactive experiences for users.This opens up new possibilities for creators to build unique and compelling AR experiences.

Consider a scenario where a creator builds an augmented reality character that evolves based on user interactions. We explore how our world is fundamentally transforming at the nexus of geopolitical deconvergence, technology, and law. Sean articulates his unruly triangle framework to illustrate how politics, AI, and law create a dynamic system generating three emerging risk categories: geolegal risk, artificial politics risk, and legal AI risk.This character could learn new skills, develop new relationships, and even change its appearance based on the user's actions.This level of dynamism is made possible by Anima's innovative technology.

Overcoming Perfection Paralysis in Legal Tech Adoption

Alex Herrity is a vocal advocate for embracing imperfection in the pursuit of technological advancement within legal teams. Making AI Digital Friends in Augmented Worlds, Blockchain, Brands and the Future of Consumer Experience and AccessHe emphasizes the importance of starting, learning, and iterating, rather than waiting for the perfect solution to emerge. - Location: . View Alex Herrity s profile on LinkedIn, a professional community of 1 billion members.This approach helps legal teams overcome perfection paralysis and deliver value more quickly.

The Importance of Incremental Progress

Alex understands that legal tech implementations can be complex and challenging. Legal Ops globally for adidas primarily covering: Contract Lifecycle Management (CLM); Contract Automation; Legal Spend / eBilling; Legal Matter Management (DMS); Workflow Automation; Legal Knowledge Management Communication; Engagement; Strategy. Check out Alex s new legal tech product critique GPT here.He advises legal teams to focus on making incremental progress, rather than trying to implement everything at once.This allows teams to learn from their experiences and adapt their approach as needed.

For example, instead of trying to implement a full-fledged CLM system, a legal team might start by automating a single contract type.This allows them to test the waters, identify any potential issues, and build confidence before rolling out the system to other areas of the business.

Embracing Failure as a Learning Opportunity

Alex encourages legal teams to embrace failure as a learning opportunity.He believes that it's okay to make mistakes as long as you learn from them and use those learnings to improve your approach. Looking for Alex Herrity? Found 2 people named Alex Herrity. Instagram, Twitter, Facebook, TikTok profiles, and images on IDCrawl - free people search.This mindset is essential for fostering a culture of innovation within the legal department.

If a legal tech implementation doesn't go as planned, Alex advises teams to analyze what went wrong, identify the root causes, and implement corrective actions.This will help them avoid making the same mistakes in the future and ultimately achieve better results.

Navigating the Future of Legal Operations

The legal operations landscape is constantly evolving, driven by advancements in technology and changing business needs.Alex Herrity is a thought leader in this space, constantly exploring new trends and sharing his insights with the legal ops community.

Key Trends Shaping Legal Operations

Several key trends are shaping the future of legal operations, including:

• The increasing use of AI and machine learning: AI is being used to automate tasks, analyze data, and provide insights that can improve legal decision-making.
• The growing importance of data analytics: Data analytics are being used to track legal performance, identify areas for improvement, and demonstrate the value of the legal department.
• The rise of self-service legal tools: Self-service tools are empowering business users to handle routine legal tasks without the need for direct legal support.
• The increasing focus on collaboration and communication: Legal teams are collaborating more closely with other departments to ensure that legal considerations are integrated into business decisions.

Legal Tech Stack of 2025 and Beyond

When asked about his view on the legal tech stack of 2025 and beyond, Alex has highlighted the following elements as essential:

1. Robust CLM Systems: Advanced platforms that can handle complex contract workflows and data analysis.
2. AI-Powered Legal Research: Tools that leverage AI to provide more accurate and efficient legal research.
3. Predictive Analytics: Systems that can predict litigation outcomes and inform legal strategy.
4. Blockchain Integration: Secure and transparent platforms for managing legal transactions and intellectual property.

Legal Should Not Be An Island

Alex strongly advocates for the legal department to not operate in isolation.He believes that the legal team should be actively involved in business strategy and decision-making. If you don t know Alex Herrity, adidas legalops superstar and Director of Legal Solutions, now s your chance. When he s not sharing the stage with Josef Co-founder and COO Sam Flynn in London, Alex is busy making sure adidas leverages its world class legal team with the best technology around.Legal Operations focuses a lot on refining Legal’s own processes, but there's a bigger picture to consider.

By integrating the legal team into the broader business, organizations can ensure that legal risks are properly managed and that legal considerations are taken into account when making important decisions. Alex Herrity Found 2 people in Florida, New Jersey and Pennsylvania. View contact information: phones, addresses, emails and networks. Check resumes and CV, social media profiles, skilled experts, public records, arrest records, publications, photos and videos, memorials and places of employmentThis requires strong communication and collaboration between the legal team and other departments.

Alex Herrity's Impact: A Summary

Alex Herrity’s impact on the legal operations field is substantial, both through his work at Adidas and Anima.His leadership in implementing innovative legal solutions, coupled with his entrepreneurial spirit in developing blockchain-based AR technologies, positions him as a key influencer.His commitment to embracing incremental progress and learning from failures provides a practical roadmap for legal teams seeking to modernize. Listen to Tom Rice and Alex Herrity s Law://WhatsNext podcast on Apple Podcasts. Business Podcast Updated Weekly How are leading practitioners leveraging emerging technologies and ways of working to pursue their passion and objectives, and as a by product what are the implications for the future of legal practicBy sharing his insights and experiences, Alex helps to shape the future of legal operations and empower legal professionals to embrace new technologies and ways of working.

Ultimately, Alex Herrity is more than just a legal technologist; he is a visionary who is helping to create a future where legal departments are not just cost centers, but strategic partners that drive innovation and growth.