17 WAYS TO BETTER EXPLAIN BLOCKCHAIN PROJECTS TO POTENTIAL INVESTORS

Last updated: June 19, 2025, 23:18 | Written by: Brian Kelly

The world of blockchain is revolutionary, but let’s face it, it can be incredibly complex.As entrepreneurs and developers dive deep into the technical intricacies, a significant hurdle often arises: effectively communicating the potential and value of blockchain projects to investors. 17 ways to better explain blockchain projects to potential investors. Want to pitch your blockchain project to investors? Remember, it's all about the destination, not the journey.Many a promising project has faltered not due to a lack of innovation, but due to a failure to articulate its benefits in a language that resonates with those holding the purse strings. 17 ways to better explain blockchain projects to potential investors. Open in AppRemember, investors aren't necessarily interested in the minutiae of the technology itself; they’re primarily concerned with what it can achieve, how it solves problems, and ultimately, the return on their investment.This disconnect between technical expertise and investor understanding is precisely what we aim to bridge.

Growing the blockchain industry hinges on fostering investor confidence. 17 ways to better explain blockchain projects to potential investors. 💡 It is essential for developers to fully understand and remember that blockchain investors aren t as interested in theThis requires leaders who can clearly communicate the ROI and simplify the complex language surrounding blockchain offerings. Here, 17 members of Cointelegraph Innovation Circle share ways blockchain companies can better explain blockchain projects to, and earn the confidence of, potential investors. Tailor your message according to the investor category. Distinct communication strategies are needed based on the category of investor.This article, drawing insights from industry experts featured on platforms like Cointelegraph Innovation Circle, delves into 17 actionable strategies to help blockchain companies better explain their projects, secure funding, and pave the way for a more accessible and understandable future for blockchain technology.

1. In this article, we'll explore some of the most effective ways that blockchain companies can communicate the value of their projects to potential investors, drawing on insights from industry experts and thought leaders.Focus on Value, Not Just Technology

It's easy to get caught up in the technical brilliance of your blockchain solution. Pleased to be quoted in this Cointelegraph piece on how infrastructure projects in Blockchain can better position themselves to investors AdLunam ToTheMoonHowever, potential investors are more interested in the *value* it provides. Cattle Pulls Back With Weaker Boxed Beef Prices.Emphasize the practical benefits and how it solves a specific problem.What pain points does it alleviate, and what opportunities does it unlock?Think in terms of real-world impact and quantify the advantages.

For example, instead of explaining the intricacies of a consensus mechanism, highlight how it ensures data integrity and reduces the risk of fraud, ultimately saving the investor money and protecting their assets.

2.Tailor Your Message to Your Audience

Not all investors are created equal.A seasoned venture capitalist familiar with blockchain technology will have different needs and understanding than a traditional angel investor exploring the space for the first time. 💡 It is essential for developers to fully understand and remember that blockchain investors aren t as interested in the journey as they are in the Geeq on LinkedIn: 17 ways to betterUnderstand your audience and tailor your message accordingly. I'm excited to share that I've been quoted in a recent Cointelegraph article focused on helping entrepreneurs effectively communicate their blockchain projects to potential investors! Drawing fromDistinct communication strategies are needed based on the category of investor. This is for you When explaining blockchain projects to potential investors, focus on the benefits and value of the technology rather than technical details. Investors are interested in theResearch their previous investments, their expertise, and their risk tolerance. Remember that blockchain investors aren t as interested in the journey as they are in the destination. 17 ways to better explain blockchain projects to potential investors - Rikeza Blog Skip to contentUse language they understand and avoid jargon they might not be familiar with.

Example:

For Tech-Savvy Investors: You can delve deeper into the technical aspects and discuss the specific advantages of your chosen blockchain platform.
For General Investors: Focus on the high-level benefits, the market opportunity, and the potential ROI. When it comes to the blockchain space, entrepreneurs and potential investors can both end up stumbling over the underlying technology. While industry insiders are clear on, and often passionate about, how blockchain works, investors are more interested in what it can achieve.Keep the technical details to a minimum.

3. 17 ways to better explain blockchain projects to potential investors Like Comment Share Copy; LinkedIn; Facebook; TwitterExplain the ""So What?"" Factor

Investors often hear countless pitches. Tailor your message according to the investor category Explain how your solution can build partners and clients revenue Focus on advantages for the end-userMake yours stand out by clearly answering the ""so what?"" question. 10 subscribers in the VirtualCoinCap community. Real-time Cryptocurrency Market Prices, Charts, Blockchain Cryptocurrency News, PortfolioWhy should they care about your project?What makes it unique and better than existing solutions?Quantify the impact and demonstrate the market potential. Remember that blockchain investors aren t as interested in the journey as they are in the destination. When it comes to the blockchain space, entrepreneurs andIllustrate how your project addresses a significant market need and how it is uniquely positioned to capture market share.

4.Use Relatable Examples and Analogies

Blockchain can be abstract. 17 ways to better explain blockchain projects to potential investors. Report this postUse relatable examples and analogies to make it more concrete and understandable. When it comes to the blockchain space, entrepreneurs and potential investors can both end up stumbling over the underlying technology. While industry insidersCompare it to something familiar to the investor. The best way to articulate the value of Blockchain and Web3 to investors is to craft a message based on value, outcomes, usage, and the problems being solved.Blockchain infrastructure companies can better explain their products to investors by using relatable examples and emphasizing that decentralization and digital ownership represent the future.

For instance, you could explain a decentralized finance (DeFi) platform as a ""peer-to-peer lending platform without the need for a bank."" Or, you might compare a blockchain-based supply chain solution to a ""digital paper trail that is tamper-proof and transparent.""

5.Focus on the Destination, Not the Journey

Remember that blockchain investors aren’t as interested in the journey as they are in the destination. ⛓ 17 ways to better explain blockchain projects to potential investors Shawn Douglass, CEO Co-Founder of Amberdata was recently featured on the Cointelegraph Innovation CircleEntrepreneurs and potential investors can both end up stumbling over the underlying technology. Blockchain infrastructure companies can better explain their products to investors by using relatable examples and emphasizing that decentralization and digital ownership represent theIndustry insiders are clear on, and often passionate about, how blockchain works, investors are more interested in what it can achieve. 17 Ways to Better Explain Blockchain Projects to Potential InvestorsDon't get bogged down in the technical details of how your blockchain works.Instead, focus on the end result: what problems does it solve, what benefits does it offer, and what is the ultimate vision for your project?

6.Highlight the Competitive Advantage

What makes your blockchain project stand out from the competition?Identify your key differentiators and clearly articulate your competitive advantage. Remember that blockchain investors aren t as interested in the journey as they are in the destination. Read more at from JasonDo you have a unique technology, a strategic partnership, a first-mover advantage, or a superior team?Emphasize what sets you apart and why you are best positioned to succeed.

7. Remember that blockchain investors aren t as interested in the journey as they are in the destination. When it comes to the blockchain space, entrepreneurs and potential investors can both end up stumbling over the underlying technology. While industry insiders are clear on, and often passionate about, how blockchain works, investors are more interested in what it can achieve. If either sideShowcase Real-World Use Cases

Demonstrate the practical applications of your blockchain project.Showcase real-world use cases and provide evidence of its effectiveness.Present case studies, pilot programs, or early adopters who have benefited from your solution.Seeing tangible results can significantly boost investor confidence.

8.Address Potential Risks and Challenges

Be transparent about the potential risks and challenges associated with your project. 17 ways to better explain blockchain projects to potential investors cointelegraph.com 25 1 Comment LikeInvestors appreciate honesty and a realistic assessment of the hurdles you might face.Discuss regulatory uncertainty, technological challenges, and market risks.Outline your strategies for mitigating these risks and demonstrate that you have a plan in place to overcome obstacles.

9. Back to the top. 17 ways to better explain blockchain to potential investorsExplain Tokenomics Clearly

If your project involves a token, clearly explain the tokenomics.Describe the token's utility, its distribution, and its role in the ecosystem.Investors need to understand how the token adds value and how it incentivizes participation.Clearly explain how the token will appreciate in value and how investors can potentially profit from holding it.

10. When it comes to speaking with investors, or educating the public, founders always need to make sure you craft your message with your audience in mind. This article looks at 17 ways to explainBuild a Strong Team and Advisory Board

Investors invest in people as much as they invest in ideas.Showcase your team's expertise and experience. Growing the blockchain industry will take investors who are confident in the technology, and to do that leaders but properly communicate the ROI and simplify the language around the offering, suchHighlight their relevant skills and accomplishments.Build a strong advisory board with respected figures in the blockchain industry.A credible team and advisory board can significantly enhance investor confidence.

11.Demonstrate Traction and Progress

Show that your project is making progress.Demonstrate traction by showcasing key milestones, partnerships, user growth, and revenue generation.Provide evidence that you are executing your plan and that your project is gaining momentum.Investors want to see that you are not just talking about your idea, but that you are actively building and growing your project.

12.Focus on Advantages for the End-User

Explain how your solution can build partners and clients revenue.Investors are ultimately interested in the end-users of your product or service.Focus on the advantages for the end-user and how your blockchain solution improves their lives or businesses.Demonstrate how your project creates value for the end-user and how it solves their problems.A happy and engaged user base is a strong indicator of long-term success.

13.Simplify Technical Jargon

Avoid using overly technical jargon when explaining your blockchain project to investors.Simplify complex concepts and use plain language that everyone can understand.Remember, the goal is to educate and inform, not to impress with technical knowledge.If you must use technical terms, explain them clearly and concisely.

14.Offer a Clear and Concise Pitch Deck

Your pitch deck is your first impression.Make sure it is clear, concise, and visually appealing.Use a logical structure and highlight the key information that investors need to know.Include a summary of your project, the problem you are solving, your solution, your competitive advantage, your team, your market opportunity, and your financial projections.Ensure your contact information is prominently displayed.

15.Be Prepared to Answer Tough Questions

Investors will likely ask tough questions about your project.Be prepared to answer them honestly and thoroughly.Anticipate potential concerns and develop well-thought-out responses.Don't be afraid to admit what you don't know, but always follow up with a commitment to find the answer.Being prepared and responsive demonstrates your competence and builds trust.

16.Network and Build Relationships

Building relationships with potential investors is crucial.Attend industry events, conferences, and meetups.Network with other entrepreneurs, investors, and industry experts.Build a strong network of contacts who can provide advice, support, and potential funding.Networking is an ongoing process that requires effort and persistence.

17.Understand Regulatory Compliance

Blockchain is a rapidly evolving field, and regulatory compliance is a critical consideration.Understand the relevant regulations and ensure that your project is compliant with all applicable laws.Be transparent with investors about your compliance efforts and demonstrate that you are taking the necessary steps to operate legally and ethically.This is especially important given increased scrutiny over digital assets.Explain your AML (Anti-Money Laundering) and KYC (Know Your Customer) procedures.

Conclusion: The Path to Investor Confidence

Effectively communicating the value of blockchain projects to potential investors requires a multifaceted approach.By focusing on the benefits, simplifying technical jargon, and building a strong team, you can increase your chances of securing funding and achieving your project goals.Remember, it’s about bridging the gap between technical expertise and investor understanding, focusing on the ""so what?"" and highlighting the real-world impact of your solution.Investors are looking for projects that are not only innovative but also well-planned, well-managed, and positioned for long-term success.

In summary, to better explain blockchain projects to potential investors:

Focus on the value proposition, not just the technology.
Tailor your message to the specific investor.
Answer the ""so what?"" question clearly.
Use relatable examples and analogies.
Highlight the destination, not just the journey.
Articulate your competitive advantage.
Showcase real-world use cases.
Address potential risks and challenges.
Explain tokenomics clearly (if applicable).
Build a strong team and advisory board.
Demonstrate traction and progress.
Focus on advantages for the end-user.
Simplify technical jargon.
Offer a clear and concise pitch deck.
Be prepared to answer tough questions.
Network and build relationships.
Understand regulatory compliance.

By following these 17 strategies, you can significantly improve your ability to communicate the value of your blockchain project to potential investors and pave the way for a more successful future.Good luck!