54% OF INSTITUTIONAL INVESTORS IN JAPAN PLAN TO INVEST IN CRYPTO: SURVEY

Last updated: June 20, 2025, 00:20 | Written by: Erik Voorhees

54% Of Institutional Investors In Japan Plan To Invest In Crypto: Survey
54% Of Institutional Investors In Japan Plan To Invest In Crypto: Survey

The landscape of institutional investment in Japan is undergoing a significant shift. 54% of Japanese institutional investors plan to invest in crypto over the next three years, citing portfolio diversification and highAccording to a recent survey conducted by Nomura Holdings and its digital asset subsidiary, Laser Digital, a remarkable 54% of institutional investors in Japan are planning to allocate funds to cryptocurrencies within the next three years. Institutional Investor Survey highlighting Digital Asset adoption trends in Japan ! 54% of institutional investors in Japan plan to invest in crypto: SurveyThis represents a pivotal moment for the digital asset market, signaling a growing acceptance and strategic integration of crypto into traditional investment portfolios. Japan s largest investment bank Nomura Holdings and its crypto subsidiary laser Digital, on Monday, released findings from a crypto survey. The company surveyed over 500 investment managers in Japan, among whom, 54% responded that they intend to invest in crypto assets over the next 3 years.The survey, conducted in April 2025, polled over 500 investment managers in Japan, revealing key motivations and sentiments driving this trend. Over half of Japanese institutional investors plan to invest in crypto within the next three years, driven by diversification and high returns, according to a Nomura Holdings survey.This move towards digital assets is fueled by a desire for portfolio diversification and the pursuit of potentially high returns in an environment where traditional assets may offer limited growth. 54% of firms surveyed said they planned to invest in crypto in the next three years. A quarter of respondents said they had a positive impression of digital assets. The preferred allocation toBut what exactly is driving this adoption, and what implications does it hold for the future of crypto investment?

This article dives deep into the findings of the Nomura survey, explores the underlying reasons behind the growing interest in crypto among Japanese institutional investors, and examines the potential impact of this trend on the broader digital asset market.We will also consider the cautious yet increasingly optimistic view of digital assets held by these influential market participants.

Key Findings of the Nomura Crypto Survey

The survey provides a comprehensive snapshot of the current attitudes and intentions of Japanese institutional investors towards cryptocurrencies.Here's a breakdown of the key highlights:

  • Majority Interest: 54% of the surveyed institutional investors intend to invest in crypto assets over the next three years.
  • Diversification Driver: Portfolio diversification is the primary motivation for investing in digital assets.
  • Return Potential: The potential for high returns is another significant factor influencing investment decisions.
  • Cautious Optimism: Only a quarter of the respondents expressed a positive impression of digital assets, while a larger proportion (52%) held neutral views.
  • Broad Representation: The survey included a wide range of institutional investors, from those with AUM of ¥10 trillion or more to family offices and public-service corporations.

These findings paint a picture of cautious yet undeniable interest in crypto among Japanese institutional investors. Over half of Japanese institutional investors plan to invest in digital assets within the next three years, according to a new survey by Nomura Holdings and its digital asset subsidiary Laser Digital.The emphasis on diversification and high returns suggests a strategic approach to managing risk and seeking growth opportunities in a dynamic market.

Driving Forces Behind Crypto Adoption in Japan

Several factors contribute to the increasing interest in cryptocurrencies among institutional investors in Japan. 54% of Japanese institutional investors plan to invest in crypto over the next three years, citing portfolio diversification and high return potential as key drivers.These include:

The Need for Diversification

In today's volatile economic climate, institutional investors are constantly seeking ways to diversify their portfolios and reduce their exposure to traditional asset classes.Cryptocurrencies offer a unique opportunity to achieve this, as they are often uncorrelated with stocks, bonds, and other conventional investments.This lack of correlation can help to mitigate risk and improve overall portfolio performance.

For example, consider a portfolio that is heavily weighted towards Japanese equities.Adding a small allocation to Bitcoin or Ethereum could provide a hedge against potential downturns in the Japanese stock market. 57% of institutional and professional investors plan to increase long-term crypto allocations, and 65% are bullish long-term, indicating a high-risk appetite and growing trust in digital assets. Cryptonews has covered the cryptocurrency industry topics since 2025, aiming to provide informativeThis diversification strategy is particularly appealing to institutional investors who are responsible for managing large sums of money and must prioritize risk management.

The Allure of High Returns

Cryptocurrencies have the potential to generate significant returns, especially compared to the relatively low yields offered by many traditional investments.While crypto investments are inherently volatile and carry substantial risk, the potential for outsized gains is a major draw for institutional investors. According to Coinpost, Nomura Securities latest survey shows that 54% of institutional investors in Japan plan to invest in cryptocurrencies in the next three years. The main motivation is to diversify investments and fight inflation. If the cryptocurrency ETF is lifted in Wu Blockchain (@WuBlockchain) JThis is particularly true in a low-interest-rate environment where finding attractive investment opportunities can be challenging.

However, it's important to note that institutional investors typically approach crypto investments with a long-term perspective and a focus on risk management.They are less likely to engage in speculative trading and more likely to invest in established cryptocurrencies with strong fundamentals.

Rising Inflation Concerns

With increasing inflation rates globally, investors are looking for assets that can hold their value over time. The survey was of institutional investors including those with AUM of 10T or more, family offices, public-service corporations with the total AUM ranging from several hundred million yen to several hundred billion yen.Cryptocurrencies, particularly Bitcoin, are sometimes viewed as a hedge against inflation due to their limited supply. The study found that over half of those surveyed are motivated to invest in digital assets to some extent in the future as 54% responded that they intend to invest in crypto assets over the next 3 years.The argument is that, unlike fiat currencies, the supply of Bitcoin is capped at 21 million coins, making it resistant to inflationary pressures.

While the effectiveness of Bitcoin as an inflation hedge is still a subject of debate, the perception that it can offer some protection against rising prices is undoubtedly contributing to its appeal among institutional investors.

The Cautious Approach: Understanding Investor Sentiment

Despite the growing interest in crypto, the survey also reveals a cautious approach among Japanese institutional investors.Only a quarter of respondents expressed a positive impression of digital assets, while over half held neutral views.This suggests that many investors are still in the early stages of learning about and evaluating the potential risks and rewards of crypto investment.

Several factors likely contribute to this cautious sentiment:

  • Volatility: The inherent volatility of the crypto market is a major concern for institutional investors who are accustomed to more stable asset classes.
  • Regulatory Uncertainty: The regulatory landscape for cryptocurrencies is still evolving in many countries, including Japan. What Happened: The survey, conducted in April 2025, reveals that 54% of respondents intend to invest in cryptocurrencies within the next three years, according to Coinpost. The primaryThis uncertainty can create hesitation among institutional investors who prefer a clear and predictable legal framework.
  • Security Risks: The risk of hacks, fraud, and other security breaches is another concern for institutional investors who are responsible for safeguarding their clients' assets.
  • Lack of Understanding: Some institutional investors may simply lack a deep understanding of cryptocurrencies and the underlying technology. According to Coinpost, Nomura Securities' latest survey shows that 54% of institutional investors in Japan plan to invest in cryptocurrencies in the next three years. The main motivation is to diversify investments and fight inflation. If the cryptocurrency ETF is lifted in Wu Blockchain (@WuBlockchain) JThis lack of familiarity can make them hesitant to invest.

To overcome these challenges, education and increased regulatory clarity are crucial.As institutional investors become more familiar with cryptocurrencies and as the regulatory environment becomes more stable, we can expect to see a gradual increase in adoption.

Implications for the Crypto Market

The increased interest of Japanese institutional investors in crypto has significant implications for the broader digital asset market:

Increased Liquidity

Institutional investment can bring a significant influx of capital into the crypto market, leading to increased liquidity and improved market efficiency. Nomura and its digital assets subsidiary Laser Digital conducted a survey of 547 Japanese institutional investors in April. They found that 54% of investors would buy crypto assets within the next three years. However, only a quarter had a positive impression of crypto, with 52% holding neutral views. Diversification was cited as the mostThis can make it easier for investors to buy and sell cryptocurrencies without significantly impacting prices.

Greater Stability

The participation of institutional investors can also help to stabilize the crypto market by reducing volatility and providing a more consistent flow of capital.Institutional investors tend to have longer investment horizons and are less likely to engage in impulsive trading behavior.

Mainstream Adoption

The involvement of institutional investors can help to legitimize cryptocurrencies and accelerate their mainstream adoption.As more institutions embrace crypto, it will become more widely accepted as a legitimate asset class.

Development of New Products and Services

The growing demand for crypto investments from institutional investors is likely to drive the development of new products and services tailored to their needs.This could include custody solutions, trading platforms, and investment vehicles that are specifically designed for institutional investors.

Preferred Allocation Strategies and Investment Vehicles

While the survey indicates a growing interest in crypto, it's important to understand how institutional investors are likely to approach their investments.Several factors will influence their allocation strategies and preferred investment vehicles:

Direct Investment vs.Indirect Exposure

Some institutional investors may choose to invest directly in cryptocurrencies, while others may prefer to gain indirect exposure through investment vehicles such as ETFs, mutual funds, or private placements.The choice will depend on factors such as their risk tolerance, regulatory constraints, and investment expertise.

Direct investment offers the potential for higher returns but also requires a greater level of technical expertise and a willingness to manage the associated risks.Indirect exposure is generally less risky but may also offer lower returns.

Focus on Established Cryptocurrencies

Institutional investors are likely to focus on established cryptocurrencies with strong fundamentals and a proven track record, such as Bitcoin and Ethereum.They are less likely to invest in smaller, more speculative cryptocurrencies.

This preference for established cryptocurrencies reflects a desire to minimize risk and invest in assets with a higher degree of liquidity and market stability.

Strategic Allocation Sizes

Institutional investors are likely to allocate a relatively small portion of their portfolios to cryptocurrencies, at least initially.This reflects a cautious approach to a new and volatile asset class.As they become more comfortable with crypto and as the market matures, they may gradually increase their allocations.

Considering Crypto ETFs

The potential lifting of restrictions on cryptocurrency ETFs (Exchange Traded Funds) in Japan could further accelerate institutional adoption.ETFs provide a convenient and regulated way for investors to gain exposure to crypto without having to directly manage the underlying assets.

The availability of crypto ETFs would likely attract a significant amount of institutional capital into the market and further legitimize cryptocurrencies as an investment asset class.

How to Prepare for Institutional Crypto Investment

For businesses and individuals in the crypto space, the increasing interest from Japanese institutional investors presents a significant opportunity.Here are some key considerations for preparing for this influx of institutional capital:

Enhance Security Measures

Institutional investors demand the highest levels of security.Crypto businesses must prioritize enhancing their security measures to protect against hacks, fraud, and other security breaches.This includes implementing robust cybersecurity protocols, utilizing multi-signature wallets, and securing appropriate insurance coverage.

Comply with Regulatory Requirements

Staying compliant with all applicable regulatory requirements is essential for attracting institutional investment.Crypto businesses should actively monitor the evolving regulatory landscape and ensure that they are in full compliance with all relevant laws and regulations.

Improve Transparency and Reporting

Institutional investors require transparent and reliable reporting.Crypto businesses should improve their reporting practices to provide investors with clear and accurate information about their operations, financials, and risk management practices.

Offer Institutional-Grade Services

Developing institutional-grade services, such as custody solutions, trading platforms, and investment vehicles, can attract institutional investors.These services should be tailored to the specific needs and requirements of institutional clients.

Build Relationships with Institutional Investors

Building relationships with institutional investors is crucial for securing their investment.Crypto businesses should actively engage with institutional investors, attend industry events, and participate in educational programs to build trust and establish credibility.

Examples of Early Institutional Crypto Investments

While the survey highlights future intentions, some Japanese institutions have already begun dipping their toes into the crypto waters.While specific names may be confidential, anecdotal evidence suggests that some early adopters include:

  • Tech-focused Venture Capital Funds: These funds are often more open to exploring emerging technologies and are willing to take on higher levels of risk.
  • Family Offices: Some family offices are using crypto as a way to diversify their wealth and preserve capital for future generations.
  • Smaller Asset Managers: These firms may be more agile and able to adapt to new investment opportunities more quickly than larger, more established institutions.

These early adopters are paving the way for broader institutional adoption and demonstrating the potential benefits of crypto investment.

Looking Ahead: The Future of Crypto Investment in Japan

The survey findings suggest a promising future for crypto investment in Japan.As institutional investors become more comfortable with digital assets and as the regulatory environment becomes more stable, we can expect to see a gradual but significant increase in adoption.This will likely lead to increased liquidity, greater stability, and mainstream acceptance of cryptocurrencies.

However, it's important to remember that the crypto market is still relatively young and faces many challenges.Volatility, regulatory uncertainty, and security risks remain significant concerns.Overcoming these challenges will be crucial for realizing the full potential of crypto investment in Japan and beyond.

Conclusion: Key Takeaways and Implications

The Nomura Holdings survey provides valuable insights into the evolving landscape of crypto investment in Japan.The fact that 54% of institutional investors in Japan are planning to invest in crypto within the next three years is a significant indicator of growing acceptance and strategic integration of digital assets into traditional investment portfolios.While caution remains, the drivers of diversification and potential high returns are powerful motivators.

Here are the key takeaways:

  • Institutional interest in crypto is growing significantly in Japan.
  • Diversification and high returns are the primary drivers of adoption.
  • A cautious approach prevails, with many investors still in the learning phase.
  • Increased institutional investment could lead to greater liquidity, stability, and mainstream adoption of crypto.
  • Enhanced security measures, regulatory compliance, and improved transparency are crucial for attracting institutional capital.

The next few years will be crucial for shaping the future of crypto investment in Japan.As institutional investors continue to explore and embrace digital assets, the market is poised for significant growth and transformation.Keep an eye on regulatory developments, technological advancements, and evolving investor sentiment to stay ahead of the curve in this dynamic and rapidly evolving space.Consider consulting with a financial advisor specializing in digital assets to understand how crypto investments can potentially fit into your overall portfolio strategy.The time to prepare for the institutional wave is now.

Erik Voorhees can be reached at [email protected].

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