BAKKT SUNSETS ITS CONSUMER-FACING CRYPTO APP TO FOCUS ON B2B SOLUTIONS

Last updated: June 19, 2025, 19:57 | Written by: Brian Armstrong

In a strategic pivot, digital asset platform Bakkt has announced the sunsetting of its consumer-facing crypto application to sharpen its focus on business-to-business (B2B) technology solutions.This move signals a significant shift in the company's direction, concentrating its resources on providing scalable software-as-a-service (SaaS) and application programming interface (API) offerings to businesses.The Bakkt app, launched in March 2025, aimed to provide a seamless experience for users to manage and utilize their digital assets, including cryptocurrency, loyalty points, and gift cards, all in one place.However, despite its innovative approach, Bakkt is now prioritizing B2B solutions to drive future growth and profitability. [ Ap ] Crypto funds register $126 million in outflows led by investor hesitancy Market Analysis [ Ap ] Three major UK banks experimenting with tokenised deposits amid Britcoin uncertainty RegulationThis decision reflects the evolving landscape of the cryptocurrency market and the increasing demand for robust and compliant B2B crypto solutions. Digital asset platform Bakkt has announced its plans to shift its focus to B2B technology solutions. The company said it will soon be sunsetting its consumer-facing app, which was designed to give users the ability to utilize their digital assets in different ways. The app, launched in March 2025, offered a user-friendly experience that brought together various digital assets, includingThe company believes that by focusing on enterprise-level services, it can better leverage its technology and expertise to capture a larger share of the market.What does this mean for current Bakkt app users? Digital asset platform Bakkt has announced its plans to shift its focus to B2B technology solutions. The company said it will soon be sunsetting itsHow will this impact the broader crypto industry? Posted by u/Heavenbound77 - 12 votes and 10 commentsLet's delve into the details of Bakkt's strategic shift.

Why is Bakkt Shifting its Focus to B2B?

The decision to sunset the consumer app and concentrate on B2B solutions stems from a strategic assessment of market opportunities and long-term growth potential.Bakkt believes that providing scalable technology solutions to businesses will yield greater returns and align with the evolving needs of the digital asset space.

Several factors likely contributed to this strategic pivot:

Market Demand: The demand for secure and compliant B2B crypto solutions is steadily increasing as more businesses integrate digital assets into their operations.
Scalability: Focusing on SaaS and API offerings allows Bakkt to scale its business more efficiently and reach a wider audience through partnerships and integrations.
Profitability: B2B solutions often generate higher profit margins compared to consumer-facing apps, especially in a competitive market.
Competitive Landscape: The consumer crypto app market is crowded, with numerous established players vying for users' attention. Digital asset platform Bakkt has announced its plans to shift its focus to B2B technology solutions. The company said it will soon be sunsetting its consumer-facing app, which was designed to give users the ability to utilize their digital assets in different ways. The app, launched in March 2025Concentrating on B2B allows Bakkt to differentiate itself and carve out a niche in a less saturated market.

By concentrating on B2B, Bakkt aims to become a leading provider of crypto and loyalty experiences for businesses, enabling them to offer innovative solutions to their customers.

What Happens to Existing Bakkt App Users?

For current users of the Bakkt app, the sunsetting will occur on March 16, 2025. Digital asset platform Bakkt has announced its plans to shift its focus to B2B technology solutions. The company said it will soon be sunsetting its consumer-facing app, which was designed to give Bakkt sunsets its consumer-facing crypto app to focus on B2B solutionsWhile the app will no longer be operational, users will still be able to access their crypto and cash on the Bakkt platform through a new web experience that is accessible from all devices.

Accessing Your Assets After the App Sunset

Here’s what you need to know about accessing your assets after March 16, 2025:

Web-Based Access: A new web experience will provide users with access to their crypto and cash balances.
Transaction History: Users will still be able to access crypto transaction reports for tax purposes.
No Loss of Funds: All crypto and cash held on the Bakkt platform will remain secure and accessible.

Bakkt is committed to ensuring a smooth transition for its existing users. Bakkt Holdings has announced it will be sunsetting its consumer-facing app in order to further its focus on providing scalable B2B technology solutions, providing businesses with crypto and loyalty experiences for their customers through SaaS and API solutions on a secure and compliant platform.Detailed instructions and support will be provided to help users navigate the new web-based platform.

Bakkt's New Focus: B2B Technology Solutions

With the consumer app sunsetting, Bakkt is doubling down on providing scalable B2B technology products and services.The company aims to empower businesses with crypto and loyalty experiences for their customers through SaaS and API solutions on a secure and compliant platform.

SaaS and API Solutions for Businesses

Bakkt's B2B offerings will focus on:

Software-as-a-Service (SaaS): Providing ready-to-use software solutions that businesses can integrate into their existing systems.
Application Programming Interfaces (APIs): Offering APIs that allow businesses to build custom crypto and loyalty programs tailored to their specific needs.

These solutions will enable businesses to seamlessly integrate digital assets into their operations, offering new and innovative services to their customers.

Examples of B2B Applications

Here are some examples of how Bakkt's B2B solutions could be used:

Loyalty Programs: Businesses can use Bakkt's APIs to create loyalty programs that reward customers with cryptocurrency or digital assets.
Payment Solutions: Merchants can integrate Bakkt's technology to accept cryptocurrency payments from customers.
Custody Solutions: Financial institutions can leverage Bakkt's secure custody platform to manage and store digital assets on behalf of their clients.
Trading and Execution: Offer access to crypto trading and execution services through a secure and compliant platform.

By providing these types of solutions, Bakkt aims to become a trusted partner for businesses looking to embrace the potential of digital assets.

What Are the Benefits of Bakkt's B2B Approach?

Focusing on B2B solutions offers several key benefits for Bakkt and its customers:

Scalability: B2B solutions are inherently more scalable than consumer-facing apps, allowing Bakkt to reach a wider audience through partnerships and integrations.
Revenue Generation: Enterprise-level contracts and recurring subscription fees can generate more predictable and sustainable revenue streams.
Differentiation: By specializing in B2B, Bakkt can differentiate itself from the crowded consumer crypto app market.
Compliance: B2B solutions often require a higher level of compliance and security, which aligns with Bakkt's expertise in the regulated digital asset space.
Innovation: Working closely with businesses allows Bakkt to develop innovative solutions that address specific market needs.

Ultimately, Bakkt's B2B approach aims to create a more robust and sustainable business model that benefits both the company and its customers.

The Future of Bakkt and Digital Asset Solutions

Bakkt's strategic shift reflects a broader trend in the cryptocurrency industry towards more sophisticated and enterprise-focused solutions.As businesses increasingly recognize the potential of digital assets, the demand for secure, compliant, and scalable B2B solutions will continue to grow.

Impact on the Crypto Industry

Bakkt's decision could have a ripple effect on the broader crypto industry, encouraging other companies to focus on B2B solutions and partnerships. Current Bakkt App users will retain access to all their crypto and cash on the Bakkt platform via a new web experience that is accessible from all devices. Users will still be able to view crypto balances, access crypto transaction reports for tax purposes. The app will officially sunset on March 16. 2025.This could lead to:

Increased Adoption: Easier integration of crypto into existing business processes can accelerate adoption.
Greater Stability: B2B focus may create more stable markets, attracting institutional investment.
Innovation: Focus on enterprise-level needs may spur new types of financial products and services.

By focusing on B2B, Bakkt aims to play a key role in shaping the future of the digital asset industry.

Frequently Asked Questions (FAQ)

Here are some common questions about Bakkt's decision to sunset its consumer app and focus on B2B solutions:

Why is Bakkt sunsetting its consumer app?

Bakkt is sunsetting its consumer app to focus on providing scalable B2B technology solutions, including SaaS and API offerings. Digital asset platform Bakkt has announced its plans to shift its focus to B2B technology solutions. The company said it will soon be sunsetting its consumer-facing app, which was designed to give users the ability to utilize their digital assets in different ways.The company believes that this strategic shift will yield greater returns and align with the evolving needs of the digital asset space.

When will the Bakkt app officially sunset?

The Bakkt app will officially sunset on March 16, 2025.

What will happen to my crypto and cash held in the Bakkt app?

Current users of the app will continue to be able to access their crypto and cash on the Bakkt platform through a new web experience that is accessible from all devices.

Will I still be able to access my transaction history for tax purposes?

Yes, users will still be able to access crypto transaction reports for tax purposes through the new web-based platform.

What kind of B2B solutions will Bakkt offer?

Bakkt will offer SaaS and API solutions that enable businesses to integrate crypto and loyalty programs into their operations.Examples include loyalty programs, payment solutions, and custody solutions.

How can businesses learn more about Bakkt's B2B offerings?

Businesses can visit Bakkt's website or contact their sales team to learn more about the company's B2B solutions.

Key Takeaways and Conclusion

Bakkt's decision to sunset its consumer-facing crypto app and focus on B2B solutions represents a significant strategic shift for the company.While the move may disappoint some users of the app, it reflects Bakkt's commitment to long-term growth and its belief in the potential of enterprise-level crypto solutions. The Bakkt app, which brought together crypto tokens, loyalty points and gift cards, is expected to cease operations on March 16. Digital asset platform Bakkt has announced its plans to shift its focus to B2B technology solutions. The company said it will soon be sunsetting its consumer-facing app, which was designed to give users the ability to utilize their digital assets in different waysBy focusing on SaaS and API offerings, Bakkt aims to empower businesses with the tools they need to embrace digital assets and offer innovative services to their customers.

Here are the key takeaways from Bakkt's strategic pivot:

Bakkt is sunsetting its consumer app on March 16, 2025.
Existing users can access their crypto and cash through a new web experience.
Bakkt is focusing on B2B technology solutions, including SaaS and API offerings.
The company aims to empower businesses with crypto and loyalty experiences for their customers.
This move reflects a broader trend in the crypto industry towards enterprise-focused solutions.

As the digital asset landscape continues to evolve, Bakkt's B2B focus positions the company for long-term success and makes it a key player in the future of crypto adoption. Digital asset platform Bakkt has announced its plans to shift its focus to B2B technology solutions. The company said it will soon be sunsetting its consumer-facing app, which was designed to give users the ability to utilize their digital assets in different ways. The app, launched in March 2025, offered a user-friendly experience that brought [ ]Keep an eye on Bakkt's website for updates and more information on their evolving B2B offerings.