32% OF FAMILY OFFICES INVEST IN DIGITAL ASSETS — GOLDMAN SACHS

The world of finance is constantly evolving, and family offices, the private wealth management firms serving ultra-high-net-worth individuals and families, are increasingly exploring new investment avenues. While the interest in crypto investments was on the rise last year among home offices, 2025 saw a massive decline 32% of home offices invest in digital assetsA recent report by Goldman Sachs, titled ""Eyes on the Horizon: Family Office Investment Insights,"" has revealed a significant trend: 32% of family offices currently allocate capital to digital assets.This represents a substantial shift in investment strategy, reflecting a growing understanding and acceptance of cryptocurrencies, NFTs, decentralized finance (DeFi), and blockchain technology as viable investment opportunities. The report indicates that family offices are becoming more confident in investing in cryptocurrencies. The proportion of crypto investors has risen from 16% in 2025 to 26%. However, the number of family offices not invested in cryptocurrencies and showing no interest in the future has increased from 39% to 62%.But what's driving this surge in interest, and what does it mean for the future of digital assets and wealth management?This article delves into the key findings of the Goldman Sachs report, exploring the motivations, challenges, and future prospects of family office investment in the digital realm.

This isn't just about jumping on the bandwagon; it's about carefully considering the potential returns, diversification benefits, and innovative opportunities that digital assets can offer. In our second Goldman Sachs Family Office Investment Insights report, Eyes on the Horizon, we explore how institutional family offices are allocating capital, leveraging the viewpoints of 165 distinct family office decision makers globally.From seasoned investors to those cautiously dipping their toes in the water, family offices are strategically navigating this complex landscape. While the interest in crypto investments was on the rise last year among home offices, 2025 saw a massive decline. Tuesday, . All news;The report highlights not just the ""what,"" but also the ""why"" and ""how"" behind this growing trend, providing valuable insights for anyone interested in understanding the intersection of traditional wealth and the rapidly expanding world of digital finance.Join us as we dissect the key findings and explore the implications of this transformative shift.

The Rise of Digital Asset Adoption Among Family Offices

The Goldman Sachs report offers a compelling snapshot of how family offices are approaching digital assets.The headline figure – 32% investing in digital assets – underscores a growing recognition of their potential. Beta Tester. 32% of home offices invest in digital assets Goldman Sachs. ; NewsBut the story is far more nuanced than a simple statistic.

Understanding the Investment Landscape

Family offices are not monolithic entities; their investment strategies are tailored to the specific needs and goals of the families they serve.Consequently, their approach to digital assets varies widely. Goldman Sachs latest report on Family Office Investment Insights revealed that 32% of family offices are currently investing in digital assets. The report states that family offices invest not only in cryptocurrencies but also in blockchain technology.Some are actively trading cryptocurrencies, while others are investing in blockchain-focused venture capital funds.Still others are exploring the possibilities of NFTs and DeFi.This diversity reflects a sophisticated understanding of the different facets of the digital asset ecosystem and a desire to find the right fit for their investment portfolios.

The ""Eyes on the Horizon"" report gathered insights from 165 distinct family office decision-makers globally. According to a Goldman Sachs report published on May 8 titled Eyes on the Horizon: Family Office Investment Insights, 32% of family offices currently hold investments in digital assets. This category includes cryptocurrencies, nonfungible tokens (This broad perspective provides a valuable overview of the current trends and challenges facing family offices as they navigate the digital asset landscape.

• Cryptocurrencies: The most well-known type of digital asset, cryptocurrencies like Bitcoin and Ethereum continue to attract significant attention.
• Non-Fungible Tokens (NFTs): Representing unique digital assets, NFTs are gaining traction in art, collectibles, and gaming.
• Decentralized Finance (DeFi): DeFi platforms offer alternative financial services, such as lending and borrowing, without traditional intermediaries.
• Blockchain Technology: The underlying technology behind many digital assets, blockchain offers opportunities for innovation across various industries.

Deep Dive into Cryptocurrency Investments

Within the digital asset space, cryptocurrencies remain a focal point for many family offices.While the overall percentage of family offices investing in digital assets has remained relatively steady, the proportion specifically investing in cryptocurrencies has seen a notable shift.

Increased Confidence in Crypto

According to the report, the proportion of family offices invested in cryptocurrencies has risen from 16% in 2025 to 26%. Across products, 32% of family offices currently invest in digital assets. Within the digital-asset ecosystem, family offices have become more decisive about cryptocurrencies: the proportion that are invested has risen from 16% in 2025 to 26%, according to Goldman Sachs.This increase suggests a growing comfort level with the asset class, as well as a belief in its long-term potential. Family offices are increasingly turning their attention to the world of digital assets, with a recent Goldman Sachs report shedding light on the evolving investment landscape. The report, titled Eyes on the Horizon: Family Office Investment Insights, unveiled key trends and motivations driving family offices to embrace cryptocurrencies, NFTs, DeFi, and blockchain-focused funds. According toThis confidence could be fueled by increased institutional adoption, regulatory clarity, and the growing maturity of the cryptocurrency market.

The fluctuating nature of the cryptocurrency market undoubtedly presents challenges.However, many family offices view these fluctuations as opportunities for strategic investment, recognizing the potential for significant returns over the long term.They are not necessarily swayed by short-term volatility but instead focus on the underlying fundamentals and long-term growth prospects of the asset class.

Shifting Sentiments and Concerns

While the percentage of family offices invested in cryptocurrencies is growing, it’s essential to acknowledge the other side of the coin.The report also indicates that the proportion of family offices not invested and not interested in the future has increased. While the interest in crypto investments has been on the rise last year among the home offices, 2025 sawThis suggests that concerns about volatility, regulatory uncertainty, and the lack of a clear understanding of the technology remain significant barriers for some.

The report also mentions a decline in investors’ certainty about the digital assets market in 2025. Beta Tester. 32% of home offices invest in digital assets: Goldman Sachs. ; NewsThis highlights the dynamic nature of the digital asset space and the importance of staying informed and adapting investment strategies accordingly.

What are the biggest concerns holding back family offices from investing in crypto?

• Volatility: The extreme price swings of cryptocurrencies can be a significant deterrent.
• Regulatory Uncertainty: The lack of clear regulations in many jurisdictions creates a sense of risk.
• Security Risks: Concerns about hacking and theft remain a persistent issue.
• Lack of Understanding: The complexity of the technology can be a barrier for some investors.

Beyond Cryptocurrencies: Exploring Other Digital Assets

While cryptocurrencies often dominate the headlines, the digital asset landscape encompasses much more.Family offices are increasingly exploring other avenues, including NFTs, DeFi, and investments in blockchain-focused companies.

The Allure of NFTs and DeFi

Non-fungible tokens (NFTs) have captured the imagination of many, offering a way to tokenize unique digital assets such as artwork, collectibles, and virtual real estate.Family offices are exploring the potential of NFTs as both investment opportunities and as a means of engaging with new technologies and communities.

Decentralized Finance (DeFi) offers a compelling alternative to traditional financial services. Across products, 32% of family offices currently invest in digital assets. Within the digital-asset ecosystem, family offices have become more decisive about cryptocurrencies: the proportion that are invested has risen from 16% in 2025 to 26%. However, the proportion that are not invested and not interested for the future hasDeFi platforms provide access to lending, borrowing, trading, and other financial products without the need for intermediaries.Family offices are exploring the potential of DeFi to generate yield and access new investment opportunities.

Investing in Blockchain Technology

Beyond investing directly in digital assets, some family offices are focusing on the underlying technology – blockchain.This includes investing in companies that are developing blockchain-based solutions for various industries, such as supply chain management, healthcare, and finance. The banking giant Goldman Sachs determined in a recent study that 32% of family offices across the globe have exposure to digital assets, NFTs, or DeFi, while 26% have explicitly invested in cryptocurrencies. The results from the 2025 research showed that only 16% of the wealth management firms were HODLers. Two Years Difference Goldman Sachs [ ]This approach allows family offices to gain exposure to the potential of blockchain technology without directly investing in volatile digital assets.

Strategies for Family Offices Investing in Digital Assets

For family offices considering investing in digital assets, a well-defined strategy is crucial. According to a Goldman Sachs report published on May 8 titled Eyes on the Horizon: Family Office Investment Insights, 32% of family offices currently hold investments in digital assets. This category includes cryptocurrencies, nonfungible tokens (NFTs), decentralized finance (DeFi) and blockchainThis involves carefully assessing risk tolerance, investment objectives, and the specific needs of the family.

Key Considerations Before Investing

Before diving into the digital asset market, family offices should carefully consider the following:

1. Define Investment Objectives: What are the goals of investing in digital assets?Is it to generate high returns, diversify the portfolio, or explore new technologies?
2. Assess Risk Tolerance: Digital assets can be highly volatile.Determine the level of risk the family is willing to accept.
3. Conduct Due Diligence: Thoroughly research any digital asset or investment opportunity before committing capital.
4. Seek Expert Advice: Consult with financial advisors, tax professionals, and legal experts who have experience in the digital asset space.
5. Implement Robust Security Measures: Protect digital assets from theft and hacking by using secure wallets and storage solutions.

Diversification and Portfolio Allocation

Diversification is a cornerstone of sound investment management. While the interest in crypto investments was on the rise last year among home offices, 2025 saw a massive decline in investors certainty about the digital assets market. According to a Goldman Sachs report published on May 8 titled Eyes on the Horizon: Family Office Investment Insights, 32% of family offices currently hold investments in [ ]Family offices should consider allocating a small percentage of their portfolio to digital assets, avoiding overexposure to any single asset class. [ad_1]While the interest in crypto investments was on the rise last year among home offices, 2025 saw a massive decline in investors certainty about the digital assets market. According to a Goldman Sachs report published on May 8 titled Eyes on tThe appropriate allocation will depend on the family's risk tolerance and investment objectives.

Example: A family office with a moderate risk tolerance might allocate 5% of its portfolio to digital assets, spreading that allocation across cryptocurrencies, NFTs, and blockchain-focused venture capital funds.

Due Diligence and Risk Management

Due diligence is essential when investing in digital assets.This involves researching the underlying technology, the team behind the project, and the market potential. While the interest in crypto investments has been on the rise last year among the home offices, 2025 saw a massive decline in such investors certainty about the digital assets market. According to a Goldman Sachs report on May 8, named Family Office Investment Insides, 32% of family offices currently hold investments in digital assetsFamily offices should also carefully assess the risks associated with each investment.

Risk management strategies include:

• Setting Stop-Loss Orders: Automatically selling an asset if it falls below a certain price.
• Using Dollar-Cost Averaging: Investing a fixed amount of money at regular intervals to mitigate the impact of volatility.
• Hedging Strategies: Using derivatives to offset potential losses.

Challenges and Opportunities in the Digital Asset Space

The digital asset space presents both significant challenges and exciting opportunities for family offices. According to a recent report published by Goldman Sachs titled Eyes on the Horizon: Family Office Investment Insights, the percentage of family offices investing in digital assets has remained relatively steady, with 32% currently holding investments in this category.Navigating this complex landscape requires careful planning, due diligence, and a willingness to adapt to evolving market conditions.

Regulatory Landscape and Compliance

The regulatory landscape for digital assets is constantly evolving.Family offices must stay informed about the latest regulations in their jurisdictions and ensure that their investments comply with all applicable laws.This includes understanding tax implications, anti-money laundering (AML) requirements, and securities regulations.

What are the key regulatory challenges for family offices investing in digital assets?

• Lack of Harmonization: Regulations vary widely across jurisdictions, creating complexity for global investors.
• Uncertainty: The legal status of some digital assets remains unclear in many countries.
• Enforcement: Regulatory enforcement is still developing, creating uncertainty about the potential for penalties.

Security and Custody Solutions

Securing digital assets is paramount.Family offices must choose secure custody solutions to protect their investments from theft and hacking.This includes using hardware wallets, multi-signature wallets, and trusted custodians.

Types of Custody Solutions:

• Cold Storage: Storing digital assets offline, away from internet-connected devices.
• Hot Storage: Storing digital assets online, allowing for quick access and trading.
• Custodial Services: Entrusting a third-party provider to securely store and manage digital assets.

Future Trends and Predictions

The digital asset space is rapidly evolving, and new trends are constantly emerging.Family offices should stay informed about the latest developments and adapt their strategies accordingly.

Potential Future Trends:

• Increased Institutional Adoption: More institutional investors are expected to enter the digital asset market, driving further growth.
• Regulatory Clarity: As regulations become clearer, more family offices may feel comfortable investing in digital assets.
• Innovation in DeFi: New DeFi applications are expected to emerge, offering a wider range of investment opportunities.
• Growth of the Metaverse: The metaverse is expected to drive demand for NFTs and other digital assets.

Case Studies: Family Offices Embracing Digital Assets

Examining real-world examples can provide valuable insights into how family offices are approaching digital asset investments.

Example 1: Diversifying with Bitcoin

One family office, seeking to diversify its portfolio beyond traditional assets, allocated a small percentage of its capital to Bitcoin.The office conducted extensive research, consulted with cryptocurrency experts, and implemented robust security measures.While acknowledging the volatility, the office viewed Bitcoin as a long-term store of value and a hedge against inflation.

Example 2: Investing in Blockchain Startups

Another family office focused on investing in early-stage blockchain startups. A recent study by Goldman Sachs indicates a rising global trend of family offices adopting digital assets, such as cryptocurrencies, NFTs, and DeFi. The study reveals that 32% of family offices have exposure to digital assets, with 26% specifically investing in cryptocurrencies.The office identified promising companies developing innovative solutions for supply chain management and healthcare.By investing in these startups, the family office gained exposure to the potential of blockchain technology without directly investing in volatile cryptocurrencies.

Example 3: Exploring NFT Art

A third family office, with a strong interest in art and collectibles, began exploring the world of NFTs. According to a Goldman Sachs report published on May 8 titled Eyes on the Horizon: Family Office Investment Insights, 32% of family offices currently hold investments in digital assets. This category includes cryptocurrencies, nonfungible tokens (NFTs), decentralized finance (DeFi) and blockchain-focused funds.The office acquired several digital artworks from emerging artists, recognizing the potential for NFTs to revolutionize the art market.The office also saw NFTs as a way to engage with a younger generation of collectors.

Expert Opinions on Family Office Investment in Digital Assets

To gain a deeper understanding of the perspectives within the industry, it's crucial to consider the opinions of experts and thought leaders.

Quotes and Perspectives

“Family offices are increasingly recognizing the potential of digital assets to generate returns and diversify their portfolios,"" says [hypothetical financial advisor specializing in family offices and digital assets]. ""However, it's crucial to approach this space with caution and seek expert guidance.”

“The regulatory landscape for digital assets is still evolving,"" adds [hypothetical legal expert specializing in digital asset regulations]. ""Family offices must stay informed about the latest developments and ensure that their investments comply with all applicable laws.""

""While the volatility of crypto can be daunting, strategic investments and a long-term perspective can yield significant results,"" explains [hypothetical crypto investment strategist]. ""Family offices that take the time to understand the technology and carefully assess the risks can benefit from this exciting new asset class.""

Conclusion: The Future of Family Office Investment in Digital Assets

The Goldman Sachs report clearly indicates that digital assets are no longer a fringe investment but a growing part of the portfolios of sophisticated family offices.The 32% figure represents a significant step towards mainstream adoption, driven by a desire for diversification, innovation, and access to new investment opportunities.While challenges remain, including regulatory uncertainty and security concerns, the potential rewards are attracting increasing attention from the world's wealthiest families.

For family offices considering entering the digital asset space, a strategic and informed approach is essential.This includes defining investment objectives, assessing risk tolerance, conducting thorough due diligence, and seeking expert advice. While the interest in crypto investments was rising last year among family offices, 2025 saw a massive decline in investors certainty about the digital assets market. According to a Goldman Sachs report published on May 8 titled Eyes on the Horizon: Family Office Investment Insights, 32% of family offices currently hold investments inBy carefully navigating the complexities of this evolving landscape, family offices can unlock the potential of digital assets to enhance their portfolios and secure their financial future.As the digital asset ecosystem continues to mature, it is likely that we will see even greater adoption by family offices, further solidifying its place in the world of wealth management.

Key Takeaways:

• 32% of family offices currently invest in digital assets.
• Cryptocurrency investment among family offices has increased from 16% to 26% since 2025.
• Regulatory uncertainty and security concerns remain key challenges.
• Diversification and due diligence are crucial for successful digital asset investment.

Ready to explore the potential of digital assets for your family office? According to a Goldman Sachs report published on May 8 titled Eyes on the Horizon: Family Office Investment Insights, 32% of family offices currently hold investments in digitalContact a qualified financial advisor today.