ACCENTURE WORKS WITH MASTERCARD, AMAZON TO BOOST CIRCULAR SUPPLY CHAIN USING DLT

Last updated: June 20, 2025, 00:23 | Written by: Charlie Lee

Imagine a world where you can trace the journey of your coffee beans from the farm to your cup, ensuring that the farmers who cultivated them were fairly compensated and employed sustainable practices. Accenture Works With Mastercard, Amazon to Boost Circular Supply Chain Using DLTDON'T CLICK THIS!!! - professional servicesThis vision is becoming a reality as Accenture collaborates with industry giants like Mastercard and Amazon Web Services (AWS) to revolutionize supply chains using Distributed Ledger Technology (DLT), specifically blockchain. Accenture will work with major firms including Mastercard and Amazon Web Services to introduce a DLT-based circular supply chain. Please note, this is a STATIC archive of website cointelegraph.com from, cach3.com does not collect or store any user information, there is no phishing involved.This innovative approach, dubbed the ""circular supply chain capability,"" aims to empower consumers, enhance transparency, promote financial inclusion for small-scale producers, and ultimately foster a more sustainable and equitable global economy. The blockchain-enabled circular supply chain will allow consumers to track the place of origin of the products they are buying, and also check if the producer has a certification for sustainable practice.The initiative addresses the growing consumer demand for ethically sourced and environmentally friendly products, while simultaneously tackling inefficiencies and opacity that plague traditional supply chains.By leveraging digital identity, secure payments, and the immutable nature of blockchain, Accenture and its partners are paving the way for a future where supply chains are not just efficient, but also ethical and environmentally responsible.This initiative is more than just a technological upgrade; it’s a paradigm shift towards conscious consumption and responsible business practices.

Understanding the Circular Supply Chain and its Benefits

The traditional linear supply chain follows a ""take-make-dispose"" model, contributing to resource depletion and environmental degradation. Accenture vai trabalhar com grandes empresas Mastercard e Amazon Web Services para introduzir uma cadeia de suprimento circular usando DLT Not cias A empresa de servi os profissionais globais Accenture est trabalhando com grandes marcas globais como a Mastercard para introduzir uma cadeia de suprimentos circular baseada em blockchain deIn contrast, a circular supply chain aims to minimize waste and maximize resource utilization by keeping materials in use for as long as possible. Global professional services firm Accenture is working with major global firms including Mastercardto introduce a blockchain-based circular supply chain, according to a press release published onAccenture’s initiative with Mastercard and Amazon is focused on enabling this circular model through technological innovation. An increasing focus on sustainable consumption is partially explained by a shift in the global demographic. Together, Generations Y and Z now represent nearly two-thirds of the world sAccenture defines a circular supply chain as one that ""encompasses all stages on the supply chain, from the beginning to the end, in order to eliminate waste and improve sustainability for the environment.""

Key Advantages of Circular Supply Chains:

Enhanced Sustainability: Reduces waste, conserves resources, and minimizes environmental impact.
Increased Transparency: Provides visibility into the entire supply chain, allowing consumers to make informed choices.
Empowered Producers: Enables small-scale growers and suppliers to be recognized and rewarded for sustainable practices.
Improved Financial Inclusion: Facilitates direct payments and access to financial services for producers in developing countries.
Increased Resilience: Diversifies sourcing and reduces dependence on vulnerable or unstable supply chains.

Accenture's DLT-Based Solution: A Closer Look

Accenture's circular supply chain capability leverages several key technologies to achieve its goals:

Blockchain Technology: Provides a secure and transparent ledger for tracking goods and verifying certifications.
Digital Identity: Creates unique digital identities for producers, enabling traceability and accountability.
Digital Payments: Facilitates direct and secure payments to producers, bypassing intermediaries and reducing transaction costs.

The platform creates a digital identity for each producer and meticulously tracks the movement of goods at every stage of the supply chain. View community ranking In the Top 50% of largest communities on Reddit Accenture Works With Mastercard, Amazon to Boost Circular Supply Chain Using DLTBy integrating blockchain, digital identity and payment solutions, Accenture's initiative offers unparalleled transparency and traceability.This allows consumers to see exactly where their products come from, how they were produced, and whether the producers adhere to sustainable practices. The app, which the company calls the circular supply chain capability, creates a digital identity for the producer and tracks the movement of goods using blockchain, digital identity and payment solutions.This level of detail empowers consumers to make informed decisions and support businesses that align with their values.

Example: Tracing Coffee Beans from Farm to Cup

Consider a scenario involving coffee beans.Through Accenture's platform, a consumer can scan a QR code on their coffee bag and access information such as:

The name and location of the farm where the beans were grown.
Details about the farmers and their families.
Certifications related to sustainable farming practices.
Information on the beans' journey through the supply chain.
The amount of money paid directly to the farmers.

This level of transparency allows consumers to connect with the producers and reward them for their commitment to sustainability.

The Role of Mastercard, Amazon Web Services, Everledger, and Mercy Corps

Accenture's initiative is a collaborative effort involving several key players:

Mastercard: Provides its payment network and expertise in financial inclusion to facilitate secure and efficient payments to producers.
Amazon Web Services (AWS): Offers its cloud computing infrastructure and blockchain services to support the platform's scalability and security.
Everledger: Brings its expertise in blockchain-based traceability solutions, particularly in the area of verifying product provenance and authenticity.
Mercy Corps: Contributes its knowledge of international development and its network of partners in developing countries to ensure that the solution benefits small-scale producers.

Each partner brings unique expertise to the table, creating a comprehensive solution that addresses the various challenges of building a circular supply chain.

Mastercard's Contribution to Financial Inclusion

Mastercard's involvement is crucial for promoting financial inclusion.By leveraging its payment network, the initiative can facilitate direct payments to producers, bypassing intermediaries and reducing transaction costs.This empowers producers to receive fair compensation for their work and access financial services that may otherwise be unavailable to them.

AWS's Role in Scalability and Security

Amazon Web Services provides the robust cloud computing infrastructure needed to support the platform's scalability and security.AWS's blockchain services enable the secure and transparent tracking of goods and the verification of certifications.

Everledger's Expertise in Traceability

Everledger is a technology company specializing in digital transparency solutions.Their expertise is invaluable to ensure the traceability of product provenance and authenticity, giving consumers confidence in the products they buy.

Mercy Corps' Focus on Small-Scale Producers

Mercy Corps is a global humanitarian organization that works to alleviate poverty and injustice.Their involvement ensures that the initiative benefits small-scale producers in developing countries and promotes sustainable livelihoods.

Addressing Challenges and Ensuring Scalability

While the concept of a DLT-based circular supply chain holds immense promise, there are several challenges that need to be addressed to ensure its successful implementation and scalability:

Data Standardization: Establishing common standards for data collection and sharing is essential for interoperability between different systems.
Interoperability: Ensuring that the platform can integrate with existing supply chain management systems is crucial for widespread adoption.
Data Privacy: Protecting the privacy of producers and consumers is paramount.
Cost: The cost of implementing and maintaining the platform needs to be affordable for small-scale producers.
Education and Training: Providing education and training to producers and consumers on how to use the platform is essential for its success.

Accenture and its partners are actively working to address these challenges through collaboration, innovation, and a focus on user-centric design.

How can data privacy be ensured in a blockchain-based supply chain?

Data privacy can be ensured through several techniques, including:

Data encryption: Sensitive data can be encrypted before being stored on the blockchain.
Zero-knowledge proofs: Allow verification of data without revealing the underlying information.
Permissioned blockchains: Restrict access to the blockchain to authorized participants.

The Impact on Consumers and the Future of Supply Chains

Accenture's initiative has the potential to transform the way consumers interact with supply chains.By providing greater transparency and empowering consumers to make informed choices, the platform can drive demand for sustainable products and support businesses that are committed to ethical practices.

Beyond consumer empowerment, this technology has the potential to reshape entire industries.Companies with high sustainability performance ratings consistently demonstrate higher operating margins, proving that ethical practices are not just good for the planet but also beneficial for business.

What are the long-term implications for businesses?

In the long term, businesses that embrace circular supply chains can benefit from:

Improved brand reputation: Consumers are increasingly demanding sustainable and ethical products.
Reduced costs: Circular supply chains can help businesses reduce waste and conserve resources.
Increased resilience: Diversified sourcing and reduced dependence on vulnerable supply chains.
Attracting investors: Investors are increasingly looking for companies with strong ESG (environmental, social, and governance) performance.

How to Get Involved and Support Sustainable Supply Chains

Consumers can play a vital role in supporting sustainable supply chains by:

Choosing products from companies that are committed to sustainability.
Looking for certifications that verify sustainable practices.
Using apps and platforms that provide transparency into supply chains.
Supporting initiatives that empower small-scale producers.
Educating themselves and others about the importance of sustainable consumption.

Businesses can also contribute by:

Implementing circular supply chain practices.
Investing in technologies that promote transparency and traceability.
Partnering with organizations that support sustainable development.
Being transparent about their sourcing and production practices.
Engaging with consumers and stakeholders to promote sustainable consumption.

Conclusion: A Vision for a Sustainable Future

Accenture's collaboration with Mastercard, Amazon Web Services, Everledger, and Mercy Corps represents a significant step towards creating a more sustainable and equitable global economy. NEW YORK; Feb. 25, 2025 Accenture (NYSE: ACN) today introduced a circular supply chain capability that leverages digital identity, payments and blockchain to directly reward sustainable practices of small-scale growers and suppliers.By leveraging DLT and other innovative technologies, this initiative is empowering consumers, enhancing transparency, and promoting financial inclusion for small-scale producers.The circular supply chain concept represents a fundamental shift in how we approach production and consumption, moving away from a linear model towards a closed-loop system that minimizes waste and maximizes resource utilization.As consumers become more aware of the environmental and social impact of their purchasing decisions, the demand for sustainable products will continue to grow. An active user of blockchain and digital ledger technology, Accenture now intends to employ the tech as a key component to boost the circular supply chain. The term circular supply chain encompasses all stages on the supply chain, from the beginning to the end, in order to eliminate waste and improve sustainability for the environment.Companies that embrace circular supply chains and prioritize ethical practices will be well-positioned to thrive in the future. Global professional services firm Accenture is working with major global firms including Mastercard to introduce a blockchain-based circular supply chain, according to a press release published onThis initiative showcases the power of collaboration and innovation in addressing complex global challenges and paving the way for a more sustainable and prosperous future for all. Combining SAP technology with Accenture s Sustainability Services and broad industry knowledge, the partners are expanding their alliance to jointly create new solutions that can empower companies to accelerate their progress on fully de-carbonizing their supply chains and capture their share of the projected $4.5 trillion economic growth that the circular economy could bring.1Key takeaways include the importance of blockchain in creating transparent supply chains, the role of digital identity in empowering producers, and the potential of digital payments to drive financial inclusion.By supporting these initiatives, we can collectively contribute to a more sustainable and equitable world.Consider supporting companies committed to transparency and sustainability in their supply chains, and explore how blockchain technology can be leveraged for good.