ADIDAS ORIGINALS TO LAUNCH DEBUT NFT COLLECTION

The iconic sportswear brand, Adidas Originals, has officially stepped into the metaverse with the launch of its debut NFT collection, titled Into the Metaverse (ITM).This highly anticipated move marks a significant milestone in Adidas's journey to embrace Web3 technologies and build a stronger, community-driven presence in the digital world.Partnering with NFT pioneers like Bored Ape Yacht Club (BAYC), GMoney, and PUNKS Comic, Adidas is not just releasing digital collectibles; they're creating a gateway to an exclusive fan club, offering holders unique access to future merchandise, both physical and digital, as well as exclusive services and rewards within this burgeoning digital landscape. Adidas Originals has announced the release of its latest NFT offering virtual wearables. The brand calls the new product Virtual Gear an interoperable NFT fashion experience. The launch is a leap forward for the brand with the three stripes as it expands its web3 community and metaverse strategy.The initial launch generated massive buzz, selling out almost immediately and signaling a clear demand for the brand's innovative approach to blending fashion, community, and blockchain technology.But what does this all mean for the future of Adidas, the metaverse, and the intersection of physical and digital worlds?

This article delves into the details of Adidas Originals' NFT collection, exploring the vision behind Into the Metaverse, the technology powering it, and the implications for the brand's future.We will also address common questions surrounding NFTs and the metaverse to provide you with a comprehensive understanding of this exciting development. The iconic sportswear brand recently partnered with three distinguished members of the NFT space Bored Ape Yacht Club GMoney and PUNKS Comics to advance metaverseThis debut collection isn’t just about owning a digital asset; it's about gaining access to a new era of originality and community within the Adidas ecosystem.

The Genesis of Into the Metaverse

The Adidas Originals journey into the metaverse began with a clear vision: to create a space where community and innovation converge. Erika Wykes-Sneyd, VP of Brand Communications at Adidas Originals, emphasized this intent, stating that they were marking their entry into Web3 with Into the Metaverse, an exclusive NFT drop encompassing both digital and physical products.

The project was co-created with some of the most influential figures in the NFT space:

• Bored Ape Yacht Club (BAYC): A renowned NFT collection known for its strong community and cultural impact.
• GMoney: A prominent cryptocurrency investor and thought leader in the NFT space.
• PUNKS Comic: A comic series that has seamlessly integrated NFTs into its narrative and community building.

This collaboration brought together diverse perspectives and expertise, ensuring that Into the Metaverse was not just a collection of digital assets but a well-thought-out ecosystem that would offer long-term value to its holders.

Phase 1: The Initial Drop

The initial Into the Metaverse NFT drop consisted of 30,000 NFTs, priced at 0.2 ETH each.The collection sold out almost immediately upon launch, generating $23 million for Adidas and its collaborators. Adidas Original ประกาศว่ากำลังจะออกคอลเลกชัน NFT เพื่อเตรียมเข้าสู่โลก Metaverse โดยจะเปิดขายในราคา 0.2 ETH ผ่านเว็บไซต์ทางการของบริษัทฯ ในวันที่ 17 ธันวาคม นี้This rapid sell-out demonstrated the immense interest in Adidas's foray into the NFT space and the strong appeal of the brand's vision for the metaverse.

Each NFT served as an access token, granting holders exclusive benefits, including:

• Access to exclusive virtual and physical merchandise.
• Rewards and experiences within the metaverse.
• A place within the Adidas Originals metaverse community.

Phase 2: Further Into the Metaverse

Following the successful initial drop, Adidas continued its journey Into the Metaverse with Phase 2.Holders of the original Into the Metaverse NFT received a Phase 2 NFT, further expanding the benefits and experiences available to them.

This phase included a mysterious airdrop containing the contents of the ""capsule,"" revealing Adidas Virtual Gear, marking the brand's first digital fashion collection.This demonstrated the commitment to evolving and expanding the ecosystem, rewarding early adopters and building long-term engagement.

What is Adidas Virtual Gear?

Adidas' new interoperable product category, called Virtual Gear, is a groundbreaking initiative that represents the brand's first NFT collection of wearables.This signifies a shift towards a more interconnected and customizable digital experience.The Virtual Gear NFTs represent digital clothing and accessories that can be used across various metaverse platforms and games.This interoperability is a key aspect of Adidas's metaverse strategy, allowing users to express their personal style and identity across different virtual worlds.

These NFTs provide owners with a way to showcase their Adidas loyalty and personal style within the metaverse.The limited collection of these blockchain-based NFTs also demonstrates Adidas’ commitment to remaining a formidable presence in this space.

Benefits of Virtual Gear

Owning Adidas Virtual Gear NFTs offers several benefits, including:

• Interoperability: Use your digital wearables across multiple metaverse platforms.
• Personalization: Customize your avatar with exclusive Adidas gear.
• Community Access: Gain access to exclusive events and experiences within the Adidas metaverse community.
• Investment Potential: As limited-edition digital assets, Virtual Gear NFTs may appreciate in value over time.

The Technology Behind the NFTs

The Into the Metaverse and Virtual Gear collections are built on the Ethereum blockchain, a popular platform for NFTs due to its security and widespread adoption. Adidas (OTC:ADDYY) Originals have announced the upcoming launch of their nonfungible token (NFT) collection titled Into the Metaverse. Although detailThe NFTs themselves are unique digital tokens representing ownership of a specific asset, in this case, a piece of digital art or a virtual wearable.

The use of blockchain technology ensures the authenticity and scarcity of the NFTs, making them valuable digital assets.The decentralized nature of the blockchain also allows for secure and transparent transactions, eliminating the need for intermediaries.

Understanding Gas Fees

When buying, selling, or transferring NFTs on the Ethereum blockchain, users need to pay gas fees. TODAY, WE ARE MARKING OUR INTENT FOR WEB3 WITH INTO THE METAVERSE: AN EXCLUSIVE NFT DROP OF DIGITAL AND PHYSICAL PRODUCTS. Erika Wykes-Sneyd - VP of Brand Communications, adidas Originals: We've embarked on the new age of originality, we said from the very beginning that if we're going to be the brand that's going to stand for, represent and help push the values of this new generation into theThese fees compensate the network for processing the transaction. The iconic sportswear brand recently partnered with three distinguished members of the NFT space: Bored Ape Yacht Club, GMoney, and PUNKS Comics, to advance metaverse ambitions. Adidas Originals have announced the upcoming launch of their nonfungible token (NFT) collection titled Into the Metaverse.Gas fees can fluctuate depending on network congestion, so it's important to be aware of these costs before making any transactions.

Tip: You can often reduce gas fees by transacting during periods of lower network activity, such as late at night or early in the morning.

Adidas' Metaverse Strategy: A Community-First Approach

The launch of the Into the Metaverse NFT collection is a critical step in Adidas Originals' mission to strengthen its community-based, member-first, open metaverse strategy.Adidas understands that the metaverse is not just about technology; it's about building a vibrant and engaged community of fans and enthusiasts.

By offering exclusive access to merchandise, experiences, and rewards, Adidas is incentivizing participation and fostering a sense of belonging within its metaverse ecosystem.This community-first approach is crucial for building long-term loyalty and driving adoption of Adidas's Web3 initiatives.

Engaging with the Adidas Discord Community

The Adidas Discord community plays a vital role in the brand's metaverse strategy. Early access to the 2 collections and airdrop of the open edition NFT. 2025.10: ALTS: ALTS by adidas: Chapter 3: Trait Swapping and Upgrades (related to 2nd pfp trait) Exclusive access for ALTS holders to swap traits during a limited time window. 2025.10: adidas Collect: NFT integration into main adidas Originals x Moncler campaignIt serves as a central hub for communication, feedback, and collaboration.Adidas actively engages with its community members, seeking their input on future products and initiatives.

Early access to the NFT collection was provided to Phase 2 Capsule NFT holders, a reward for their active participation in the Adidas Discord community. In collaboration with Bored Ape Yacht Club, PUNKS Comic and gmoney, Adidas Originals co-created one digital asset and put up 30,000 copies of the same item for sale on Dec. 17. Almost 20,000 copies of the Phase 1 NFT have been sold so far. Related: Adidas Originals to launch debut NFT collectionThis demonstrates the brand's commitment to recognizing and rewarding its most loyal fans.

Frequently Asked Questions about NFTs and the Metaverse

The world of NFTs and the metaverse can be confusing for newcomers. Nope: the German company is going all the way in with a collaborative set of adidas Originals NFTs. Co-created with Bored Ape Yacht Club, gmoney, and PUNKS Comic, adidas' NFTs launch on DecemberHere are answers to some frequently asked questions:

What is an NFT?

An NFT (Non-Fungible Token) is a unique digital asset that represents ownership of a specific item or piece of content.Unlike cryptocurrencies like Bitcoin, which are interchangeable (fungible), each NFT is unique and cannot be replicated.

NFTs can represent a wide range of digital and physical items, including:

• Artwork
• Music
• Videos
• Virtual land
• In-game items
• Collectibles

What is the Metaverse?

The Metaverse is a virtual, shared, and persistent 3D world where users can interact with each other, play games, create content, and conduct business. On December 17 the Adidas Originals Into the Metaverse NFT collection almost immediately sold out upon launch. All 30,000 NFTs priced at 0.2 ETH each sold, generating $23 million for Adidas and its collaborators.It is often described as the next evolution of the internet, offering a more immersive and engaging experience.

The metaverse is not a single platform but rather a collection of interconnected virtual worlds. In its debut weekend, the first NFT from Adidas Originals Into the Metaverse project has generated 11,391 Ether (ETH), worth over $43 million, on OpeanSea. Ranked by trading volume, thisSome popular metaverse platforms include:

• Decentraland
• The Sandbox
• Horizon Worlds (Meta)

How do I buy an NFT?

To buy an NFT, you will need:

1. A cryptocurrency wallet (e.g., MetaMask)
2. Some cryptocurrency (e.g., Ethereum)
3. Access to an NFT marketplace (e.g., OpenSea, Rarible)

Once you have these, you can connect your wallet to the marketplace, browse available NFTs, and make a purchase. Adidas Originals have announced the upcoming launch of their nonfungible token (NFT) collection titled Into the Metaverse. Although details on the supply are sparse at this time, it has been revealed that the digital asset will serve as an access token, promising holders exclusive access to future merchandise, physical and digital product and services, rewards within the newly attained landBe sure to research the NFT project and the seller before making any purchases.

What are the risks of investing in NFTs?

Investing in NFTs carries several risks, including:

• Volatility: The value of NFTs can fluctuate significantly.
• Liquidity: It may be difficult to sell your NFT quickly if there is limited demand.
• Security: NFTs can be susceptible to hacking and theft.
• Fraud: There are many scams and fraudulent projects in the NFT space.

It's important to do your own research and only invest what you can afford to lose.

The Future of Adidas and the Metaverse

Adidas's foray into the metaverse is not a one-time experiment but a long-term commitment to building a new era of originality and community.The brand is actively exploring new ways to integrate NFTs and Web3 technologies into its products and services.

Future plans may include:

• Expanding the Virtual Gear collection with new digital wearables.
• Creating immersive experiences within the metaverse.
• Collaborating with other brands and creators in the Web3 space.
• Integrating NFTs into loyalty programs and rewards systems.

The adidas for Prada re-source project is another example of the brand's commitment to innovation and collaboration within the digital space.Building on the success of Into the Metaverse, this project further explores the intersection of luxury fashion and Web3 technology.This suggests that Adidas Originals, as well as Prada, are serious about the next phase.

The launch of ALTS by Adidas: Chapter 3 and its trait swapping system for holders demonstrates a longer term approach, building utility and continued engagement within the Adidas NFT ecosystem. The adidas for Prada re-source project follows the success of Into the Metaverse adidas Original s debut NFT project which launched in December 2025 and minted 30,000 NFTs to over 21,000 buyers in collaboration with gmoney, PUNKS Comic and Bored Ape Yacht Club. adidas Originals and Prada are set to build on this momentum to furtherThis kind of continued development and integration is essential for the longevity of their web3 initiatives.

Conclusion: Embracing the New Age of Originality

The launch of the Adidas Originals Into the Metaverse NFT collection marks a pivotal moment in the brand's history and its embrace of the digital future. Housed under the new Virtual Gear product category, the limited collection of blockchain-based non-fungible tokens (NFTs) is the next step in the Three Stripes mission to become a formidableBy partnering with key players in the NFT space and prioritizing community engagement, Adidas is setting a new standard for how brands can connect with their fans in the metaverse. With the recent release of the Adidas-clad Punks Comic 2, it was clear that the iconic brand had something up its sleeve.Yet, while many within the NFT community may have seen this move coming especially considering Punks Comic, BAYC and GMoney all recently copped some Adidas merch for their PFPs weeks ago the hype surrounding the forthcoming drop has exploded with this latestThe creation of Virtual Gear further solidifies this commitment, offering users tangible ways to express their style and participate in the Adidas ecosystem within virtual worlds.

Key takeaways from Adidas's metaverse journey include:

• The importance of community-driven innovation.
• The potential of NFTs to unlock new experiences and rewards.
• The growing convergence of physical and digital worlds.

As Adidas continues to explore the possibilities of the metaverse, it's clear that the brand is committed to pushing the boundaries of originality and creating a more engaging and inclusive experience for its global community.This debut NFT collection is just the beginning of an exciting new chapter for Adidas Originals. Adidas announced the launch of the company s first Adidas Originals NFT collection. The drop is in partnership with the Bored Ape Yacht Club (BAYC), the cryptocurrency investor Gmoney and the comic series Punks Comics. The line of NFTs, called Into the Metaverse, will offer buyers access to an exclusive fan club.Are you ready to dive Into the Metaverse?