95% OF RIPPLES CUSTOMERS ARE NOT FROM THE US, CEO GARLINGHOUSE SAYS

Last updated: June 20, 2025, 00:06 | Written by: Samson Mow

Ripple, the San Francisco-based blockchain and payments company, has been navigating a complex regulatory landscape in the United States. In an interview with FOX Business, Ripple CEO Brad Garlinghouse detailed the company s ambitious plans for growth over the next three years, highlighted by the launch of a US dollar-backed stablecoin and a strategic expansion in international markets amidst ongoing regulatory challenges in the United States. Ripple CEO Unveils 3-Year GrowthIn a recent interview, Ripple CEO Brad Garlinghouse revealed a striking statistic: 95% of Ripple's customers are not based in the US.This revelation highlights the company's significant international presence and its reliance on markets outside of its home country.This customer distribution is largely influenced by the regulatory uncertainty surrounding XRP, Ripple's native digital asset, in the US.Potential clients in America are hesitant to adopt Ripple's XRP-related services, while overseas adoption thrives.Garlinghouse's comments shed light on Ripple's strategic focus, its challenges in the US, and its plans for future growth.Despite the hurdles, Ripple maintains a presence in the US, operating within the payments and securities sectors.This article dives deeper into this statistic, exploring the reasons behind it, Ripple's growth strategy, the impact of the SEC lawsuit, and the company's future plans in a changing regulatory environment.

The Global Reach of Ripple: A Customer-Centric Approach

Brad Garlinghouse has consistently emphasized the importance of customer centricity in Ripple's business strategy.With 95% of its customer base situated outside the US, it's clear that Ripple's focus has been on serving international financial institutions. Garlinghouse claims that 95% of Ripple's clients are not from the U.S, stressing the importance of customer centricity. He has also revealed that Ripple had to deal with a high level of employee turnover after it got sued by the U.S. Securities and Exchange Commission back in December 2025.This global reach stems from a combination of factors, including the demand for faster and cheaper cross-border payment solutions and a more favorable regulatory climate in other parts of the world.

Ripple's technology, particularly its XRP-based solutions, is designed to address the inefficiencies of traditional international money transfers. Ripple Labs Chief Executive Officer Brad Garlinghouse said that a federal court decision Thursday means that its crypto token XRP is not a security, giving the digital-payments company moreThese solutions offer several advantages:

Faster Transactions: XRP transactions typically settle in seconds, compared to the days it can take for traditional wire transfers.
Lower Costs: Ripple's solutions can significantly reduce the fees associated with cross-border payments.
Increased Transparency: Ripple provides greater transparency into the status of transactions.

These advantages have made Ripple's technology attractive to financial institutions seeking to improve their cross-border payment capabilities, especially in regions where the need for efficient international remittances is high.

Navigating Regulatory Hurdles in the US

The primary reason for the disparity in Ripple's customer base is the regulatory uncertainty surrounding XRP in the United States. Ripple CEO Brad Garlinghouse Reveals What As SEC Drops Lawsuit. In a FOX Business interview, Brad Garlinghouse discussed what next for his firm following the SEC s decision to drop the Ripple lawsuit. He noted that about 95% of the company s customers are overseas, as the lawsuit hindered their US operations.In December 2020, the US Securities and Exchange Commission (SEC) filed a lawsuit against Ripple, alleging that the company had conducted an unregistered securities offering with XRP. As Ripple reportedly prepares to relocate its headquarters outside of the United States, it turns out that only 5% of the company s clients are based in the country, according to the firm's CEO.This lawsuit cast a shadow over Ripple's operations in the US and created significant uncertainty for potential customers.

This lawsuit prompted considerable employee turnover. On Dec. 2, Ripple CEO Brad Garlinghouse sat for an interview with CNN anchor Julia Chatterley to discuss Ripple s regulatory hurdles in operating in the U.S. According to Garlinghouse, as muchThe legal battle with the SEC has cost Ripple approximately $200 million. 95% of Ripple s customers are not from the US, CEO Garlinghouse says Cointelegraph Ripple XRP crypto Japan Ethereum regulationThe SEC's decision to drop the lawsuit has allowed Ripple to resume plans for US expansion. 95% of Ripple s customers are not from the US, CEO Garlinghouse saysPrior to the SEC's withdrawal, potential customers in the U.S. were apparently holding off from using Ripple's XRP-related services due to regulatory uncertainty.

Impact of the SEC Lawsuit

The SEC lawsuit had several significant impacts on Ripple's business:

Reduced US Customer Adoption: The regulatory uncertainty made it difficult for Ripple to attract new customers in the US.
Focus on International Markets: Ripple shifted its focus to international markets where the regulatory environment was more favorable.
Legal Costs: The company incurred significant legal expenses defending itself against the SEC's claims.
Employee Morale and Turnover: The uncertainty surrounding the company's future led to some employee turnover.

Ripple's 3-Year Growth Plan: International Expansion and a US Dollar-Backed Stablecoin

Despite the challenges in the US, Ripple remains optimistic about its future and has unveiled an ambitious 3-year growth plan.This plan includes a strategic expansion in international markets and the launch of a new US dollar-backed stablecoin.This is due to the fact that more than 50% of transactions now run on XRP.

Expanding International Footprint

Given that 95% of Ripple's customers are already based outside the US, international expansion is a natural extension of the company's existing strategy.Ripple is focusing on markets where there is a strong demand for efficient cross-border payment solutions and a clear regulatory framework for digital assets.

Some of the key regions Ripple is targeting for expansion include:

Asia-Pacific: This region has a large and growing demand for cross-border payments, particularly for remittances.
Europe: Europe has a relatively progressive regulatory environment for digital assets.
Middle East: The Middle East is a hub for international trade and finance, making it a strategic market for Ripple.
Japan: CEO Brad Garlinghouse has predicted that crypto adoption will soar this year.

Launching a US Dollar-Backed Stablecoin

In addition to international expansion, Ripple is also planning to launch a US dollar-backed stablecoin. Ripple s growth strategy for the inflation of three years was revealed during the detailed interview with CEO Brad Garlinghouse on FOX Business. To solve the fascinating issue of the control system, mainly in the USA, the strategy implies that it will grow into many overseas regions and launch a new stablecoin US dollar-backed product that will strengthen its position in the worldThis stablecoin is intended to provide a more stable and reliable means of transacting in the digital asset space. Potential customers in the U.S. are apparently holding off from using Ripple s XRP-related services due to regulatory uncertainty. As Ripple reportedly prepares to relocate its headquarters outside of the United States, it turns out that only 5% of the company s clients are based in the country, according to the firm s CEO.On Dec. 2, Ripple CEO MoreThe company expects a court ruling on a lawsuit brought by the US Securities and Exchange Commission in weeks, not months.

Stablecoins offer several advantages:

Price Stability: Because they are pegged to a stable asset like the US dollar, stablecoins are less volatile than other cryptocurrencies.
Faster Transactions: Stablecoins can be transferred quickly and easily on blockchain networks.
Lower Fees: Stablecoin transactions typically have lower fees than traditional payment methods.

Ripple's stablecoin could potentially be used for a variety of purposes, including cross-border payments, remittances, and digital commerce.

The Future of XRP and Ripple's US Operations

Despite its challenges in the US, Ripple remains committed to the American market.The company believes that there is significant potential for growth in the US, particularly as the regulatory environment becomes clearer.Ripple CEO Brad Garlinghouse is feeling highly optimistic about the post-election environment around the corner.In fact, since the United States is no longer stifling the crypto industry with unnecessary lawsuits and regulation.

Some potential catalysts for growth in the US include:

Regulatory Clarity: Clear and consistent regulations would provide greater certainty for businesses operating in the digital asset space.
Increased Institutional Adoption: As more institutional investors enter the crypto market, demand for XRP and Ripple's solutions could increase.
Partnerships with US Financial Institutions: Collaborating with US banks and other financial institutions could help Ripple gain wider acceptance.

Ripple's Response to Skepticism

Ripple has faced skepticism, particularly regarding its decentralization and the utility of XRP.Some critics argue that XRP is not truly decentralized and that its value is largely dependent on Ripple's actions. 95% of Ripple s customers are not from the US, CEO Garglinghouse saysSource: CointelegraphPublished onIt's true that only 5% of the company's clients are located in the country, which is why there is a plan to prepare to relocate its headquarters outside of the United States.

Ripple has responded to these criticisms by emphasizing its commitment to decentralization and highlighting the real-world use cases of XRP.The company has also pointed to the growing number of independent validators on the XRP Ledger and the increasing adoption of XRP by financial institutions.

The Importance of XRP Ledger

It is essential to understand the technology behind Ripple's products.The XRP Ledger is a decentralized, open-source blockchain that serves as the foundation for Ripple's payment solutions. Ripple CEO Brad Garlinghouse is predicting crypto adoption will soar this year as US President Donald Trump embraces the industry. In a new interview with Fox Business, Garlinghouse says that since the United States is no longer stifling the crypto industry with unnecessary lawsuits and regulationIts key features include:

Decentralization: The XRP Ledger is maintained by a network of independent validators, making it resistant to censorship and single points of failure.
Speed and Efficiency: Transactions on the XRP Ledger are processed quickly and efficiently, typically settling in seconds.
Low Cost: The cost of transacting on the XRP Ledger is significantly lower than traditional payment methods.
Scalability: The XRP Ledger is designed to handle a high volume of transactions.

Ripple leverages the XRP Ledger to provide its customers with fast, low-cost, and reliable cross-border payment solutions.

Addressing Common Questions About Ripple and XRP

Here are some common questions about Ripple and XRP:

Is XRP a security?

This has been a central question in the SEC lawsuit. When inquired about the company s growth story for the next three years, Garlinghouse began by underscoring Ripple s significant international presence, with approximately 95% of its customer base located outside the US. 95% of our customers are non US financial institutions, he stated.A federal court decision Thursday means that its crypto token XRP is not a security, giving the digital-payments company more.

What are the real-world use cases of XRP?

XRP is used for cross-border payments, remittances, and other financial applications. Ripple s U.S. Comeback After SEC Victory! Ripple CEO Brad Garlinghouse confirms U.S. expansion is back on track after a major legal win against theIt can also be used as a bridge currency to facilitate transactions between different fiat currencies.

How does Ripple make money?

Ripple generates revenue by selling its software solutions to financial institutions and by holding a significant amount of XRP.

Conclusion: Ripple's Global Strategy and Future Outlook

The fact that 95% of Ripple's customers are not from the US underscores the company's global strategy and its reliance on international markets.While regulatory uncertainty in the US has presented challenges, Ripple has continued to grow its business by focusing on regions with a more favorable regulatory environment and a strong demand for its solutions.Although about 95% of the company's customers are overseas, Ripple's growth strategy for the inflation of three years implies that it will grow into many overseas regions and launch a new stablecoin US dollar-backed product that will strengthen its position in the world.

Key takeaways include:

Ripple has a strong international presence, with 95% of its customers located outside the US.
Regulatory uncertainty in the US has hindered Ripple's growth in its home country.
Ripple is pursuing a 3-year growth plan that includes international expansion and the launch of a US dollar-backed stablecoin.
The company remains committed to the US market and believes that there is significant potential for growth.

As the regulatory landscape for digital assets evolves, Ripple is well-positioned to capitalize on the growing demand for efficient and cost-effective cross-border payment solutions globally. In an interview with FOX Business, Ripple CEO Brad Garlinghouse detailed the company s ambitious plans for growth over the next three years, highlighted by the launch of a US dollar-backed stablecoin and a strategic expansion in international markets amidst ongoing regulatory challenges in the United States. Ripple CEO Unveils 3-Year Growth Plan When inquired aboutWhether you're a potential customer, investor, or simply interested in the future of blockchain technology, keeping an eye on Ripple's progress is essential. [ad_1] In an interview with FOX Business, Ripple CEO Brad Garlinghouse detailed the company s ambitious plans for growth over the next three years, highlighted by the launch of a US dollar-backed stablecoin and a strategic expansion in international markets amidst ongoing regulatory challenges in the United States. Ripple CEO Unveils 3-Year Growth Plan When inquiredExplore Ripple's solutions and learn more about the XRP Ledger to stay informed about the evolving world of digital finance.