BANDAI NAMCO, SEGA EYEING BLOCKCHAIN GAMING: NIFTY NEWSLETTER, SEPT. 14–20

Last updated: June 19, 2025, 23:58 | Written by: Raoul Pal

The world of gaming is constantly evolving, and the latest frontier is the integration of blockchain technology. Bandai Namco, SEGA eyeing blockchain gaming: Nifty Newsletter, Sept. 14 20 [cointelegraph] Next Bitcoin, Ethereum and altcoins hold intraday gains after Fed hikes interest rates by 0.75% [cointelegraph]The recent ""Nifty Newsletter"" of September 14–20 highlights a significant trend: major Japanese gaming giants like Bandai Namco and SEGA are seriously considering and investing in blockchain gaming.This move signals a potential shift in the industry, opening doors to new business models and player experiences.But what exactly does this entail?Why are these gaming behemoths venturing into this relatively new and often controversial space? Ryo Matsubara, representative director of Oasys, told Cointelegraph that Japanese gaming giants have a long-term vision for blockchain gaming. In this week s newsletter, read about how a science fiction comic book uses nonfungible tokens (NFTs) to make the reading experience more interactive and how Web3 musicians view NFTs. Check out how bigThis article will delve deep into the motivations, strategies, and implications of Bandai Namco and SEGA's interest in blockchain gaming, exploring the potential benefits and challenges that lie ahead. Bandai Namco, SEGA eyeing blockchain gaming: Nifty Newsletter, Sept. 14 20.We'll also look at other interesting developments highlighted in the ""Nifty Newsletter,"" such as the integration of NFTs in Minecraft servers and the first metaverse wedding in The Sandbox. Bandai Namco, SEGA eyeing blockchain gaming: Nifty Newsletter, Sept. cointelegraph.comThe landscape of digital entertainment is rapidly changing, and understanding these shifts is crucial for gamers, developers, and investors alike. A metaverse-focused firm implemented NFT integrations within their Minecraft and GTA servers.Expect to see how Non-Fungible Tokens (NFTs) and cryptocurrency are intertwined with this new direction for these titans of digital games and entertainment.Is this a flash in the pan, or a long-term paradigm shift that will rewrite the rules of the video game industry as we know it?

Why Blockchain Gaming?Exploring the Motivations of Bandai Namco and SEGA

So, what's driving Bandai Namco, SEGA, and other major players to explore blockchain gaming? Speaking to Cointelegraph at the 2025 Tokyo Games Show last week, Oasys Representative Director Ryo Matsubara emphasized that the project s big-name partners such as Bandai Namco, Sega and Square Enix are not just jumping on the crypto bandwagon there s a long-term vision for blockchain-based Play-to-Earn (P2E) gaming:The answer is multifaceted, encompassing potential new revenue streams, enhanced player engagement, and innovative gameplay mechanics.Let's examine some of the key drivers:

New Revenue Models: Blockchain gaming introduces the concept of ""play-to-earn"" (P2E), where players can earn cryptocurrency or NFTs by playing the game. Square Enix, Bandai Namco e SEGA osservano con interesse il gaming su blockchain Intervista Alcune importanti aziende giapponesi di videogiochi si sono dette interessate al blockchain gaming, nonostante le proteste di alcuni utenti scettici all'idea di integrare gli NFT nei videogiochi tradizionali.This creates a new revenue stream for both players and developers, potentially leading to a more sustainable gaming ecosystem. Gaming giants Bandai Namco, Sega, and Square Enix have been taking a deeper look into blockchain gaming, with many making promises and committing to long-term visions for blockchain gaming. The partnership between Sega and Tokyo-based blockchain game maker double jump.tokyo marks Sega s first foray into the field.This could also drive engagement and excitement within the player base for those willing to engage in this style of game.
Enhanced Player Ownership: NFTs allow players to truly own in-game items, which can be traded, sold, or used across different games (if interoperability is implemented). Bandai Namco, SEGA eyeing blockchain gaming: Nifty Newsletter, Sept. 14 20This provides players with more control over their digital assets and creates a sense of ownership that is often lacking in traditional gaming.
Increased Engagement: Blockchain-based games can foster a more engaged and loyal player base through community governance, decentralized decision-making, and incentivized participation. Comprueba c mo grandes nombres como Bandai Namco, Sega y Square Enix se fijan en los juegos con blockchain. En otras noticias, descubre c mo una empresa centrada en el metaverso ha integrado los NFT en Minecraft a pesar de su prohibici n. Y no te olvides de las Nifty News de esta semana con la primera boda metaversa en The Sandbox.These types of games are more community-centered by their very nature.
New Gameplay Mechanics: Blockchain technology enables new gameplay mechanics that are not possible in traditional gaming, such as decentralized marketplaces, verifiable scarcity of in-game items, and player-driven economies.This could lead to exciting new game genres and experiences.
Long-Term Vision: As highlighted by Ryo Matsubara, representative director of Oasys, these Japanese gaming giants have a long-term vision for blockchain gaming.They aren't just jumping on the bandwagon; they are strategically positioning themselves for the future of the industry.

Addressing Concerns About Blockchain Gaming

Despite the potential benefits, blockchain gaming also faces significant challenges and criticisms.Some gamers are wary of NFTs and cryptocurrencies, citing concerns about environmental impact, speculative bubbles, and potential for scams.It's important to address these concerns head-on:

Environmental Impact: The energy consumption of some blockchain networks (like proof-of-work) is a valid concern. According to Oasys blockchain, Japanese gaming giants like Bandai Namco and SEGA are determined to bring blockchain gaming to mainstream adoption. Here's how.However, many newer blockchain platforms, including Oasys, utilize more energy-efficient consensus mechanisms such as proof-of-stake, which significantly reduces their environmental footprint.
Speculative Bubbles: The value of cryptocurrencies and NFTs can be volatile, leading to speculative bubbles and potential financial risks.It's crucial to approach blockchain gaming with caution and avoid investing more than you can afford to lose.
Scams and Fraud: The relative novelty of blockchain technology makes it a target for scams and fraud. On this week s publication, examine how a science fiction comedian e book makes use of nonfungible tokens (NFTs) to make the studying expertise extraPlayers should be diligent in researching games and projects before investing their time or money.

Bandai Namco and SEGA, being established and reputable companies, are likely to approach blockchain gaming with a focus on sustainability, security, and responsible practices.They have the resources and expertise to mitigate these risks and create a more trustworthy and reliable blockchain gaming ecosystem.

Bandai Namco's Blockchain Strategy: What We Know So Far

While Bandai Namco hasn't explicitly announced concrete blockchain games, their interest in the technology is evident through their partnerships and investments. Bandai Namco and Sega, eyeing Blockchain Gaming NFTs 👀; Pegaxy: Pledge Racing Vigorous Update 🐴; Spliterlands Generative NFTs, Runicore 😱; Blankos Block Party, the first NFT game on Epic Games! 👏🏻; NFT games you should keep an eye on 👀; NFT Meme of the WeekThey are a key partner of Oasys, a blockchain project specifically designed for gaming. . Bandai Namco, SEGA among video game giants eyeing blockchain gaming .This partnership suggests that Bandai Namco is exploring the potential of building or integrating their existing IPs into the Oasys blockchain. [ad_1] Nifty Newsletter, de septiembre: Bandai Namco y SEGA se interesan por los juegos blockchain En el bolet n de esta semana, lee c mo un c mic de ciencia ficci n utiliza tokens no fungibles (NFT) para hacer m s interactiva la experiencia de lectura y c mo los m sicos de Web3 ven los NFT. Comprueba c mo grandes nombresFor example, imagine earning exclusive Tekken-themed NFTs by participating in tournaments, or using Dragon Ball characters in a blockchain-based strategy game. Bandai Namco, SEGA eyeing blockchain gaming: Nifty Newsletter, Sept. 14 20 Ryo Matsubara, representative director of Oasys, told Cointelegraph that Japanese gaming giants have a long-term visionThe possibilities are vast, and Bandai Namco's expertise in creating engaging and iconic gaming experiences could translate well into the blockchain space.Expect any game they develop or integrate to be very high quality.

Bandai Namco's official website also lists openings for positions related to blockchain development.This further solidifies the fact that they are dedicating resources to the project.

SEGA's Blockchain Ambitions: Exploring New Frontiers

SEGA, another gaming giant, is also actively exploring blockchain gaming.Their partnership with Tokyo-based blockchain game maker double jump.tokyo marks SEGA’s first foray into the field. One of the world's largest blockchain projects. One of the first NFT/metaverse projects. Helping launch Efinity, the NFT chain of PolkadotThis collaboration could lead to the development of new blockchain-based games or the integration of blockchain elements into existing SEGA franchises.Imagine earning unique Sonic the Hedgehog-themed NFTs by completing challenges in a blockchain-powered Sonic game, or using these NFTs to unlock special features in other SEGA titles.As with Bandai Namco, this approach to the metaverse is exciting.

SEGA's willingness to experiment with new technologies and their commitment to innovation make them a strong contender in the blockchain gaming space. In this week s newsletter, read about how a science fiction comic book uses nonfungible tokens (NFTs) to make the reading Bandai Namco, SEGA eyeing blockchain gaming: Nifty Newsletter, Sept.It will be interesting to see how they leverage their extensive catalog of IPs to create compelling and engaging blockchain-based experiences.They are no doubt looking to create exciting new titles.

Oasys: A Blockchain Ecosystem for Gaming Giants

Oasys plays a crucial role in the blockchain strategies of Bandai Namco, SEGA, and other gaming giants. Big gaming firms are working to spur mainstream blockchain gaming adoption, and don t want to change that policy even if it causes pushback from some. Bandai Namco, SEGA among gaming giants eyeing blockchain gamingOasys is a blockchain project specifically designed for the gaming industry, offering a fast, scalable, and secure platform for developing and deploying blockchain-based games.Its focus on low transaction fees and high transaction throughput makes it well-suited for the demands of modern gaming.Furthermore, Oasys’s architecture is designed to be environmentally friendly, utilizing a proof-of-stake consensus mechanism to minimize energy consumption.This is a key consideration for companies like Bandai Namco and SEGA, who are increasingly mindful of their environmental impact.

Ryo Matsubara, representative director of Oasys, has been instrumental in fostering partnerships with major gaming companies. The official home for ELDEN RING, Armored Core, TEKKEN, DRAGON BALL, GUNDAM, PAC-MAN, and all your favorite video games!His vision for a sustainable and player-centric blockchain gaming ecosystem has resonated with these companies, leading to significant collaborations and investments.

Beyond Gaming: Other Nifty News from the Newsletter

The ""Nifty Newsletter"" of September 14–20 also highlighted other interesting developments in the world of NFTs and the metaverse.Let's take a quick look:

NFTs in Minecraft: A metaverse-focused company implemented NFT integrations within their Minecraft and GTA servers, despite Minecraft's official ban on NFTs. Ryo Matsubara, representative director of Oasys, told Cointelegraph that Japanese gaming giants have a long-term vision for blockchain gaming. In this week s newsletter, read about how a science fiction comic book uses nonfungible tokens (NFTs) to make the reading experience more interactive and how Web3 musicians view NFTs. Check out how big names like Bandai [ ]This demonstrates the ingenuity and determination of developers to explore the potential of NFTs within popular gaming platforms.However, this also highlights the ongoing tension between centralized platforms and decentralized technologies.
Metaverse Wedding in The Sandbox: The newsletter reported on the first metaverse wedding in The Sandbox, a virtual world built on the Ethereum blockchain. ⚡ Curated Crypto Currency News ⚡Crypto Speaks To Me does not claim that curated content will be read with 100% accuracy.You can find the original post at: htThis event showcases the growing popularity of virtual worlds and the potential for creating meaningful social experiences within the metaverse.
Web3 Musicians and NFTs: The newsletter also explored how Web3 musicians are utilizing NFTs to connect with their fans, monetize their music, and build independent careers. Bandai Namco, SEGA eyeing blockchain gaming: Nifty Publication, Sept. 14 20 On this week s e-newsletter, examine how a science fiction comedian guide makes use of nonfungible tokens (NFTs) to makeNFTs offer musicians a new way to bypass traditional record labels and directly engage with their audience.
Sci-Fi Comic Books and NFTs: Finally, the newsletter also mentioned a science fiction comic book utilizing NFTs to make the reading experience more interactive. Bandai Namco, SEGA among gaming giants eyeing blockchain gaming. Gaming giants Bandai Namco, Sega and Square Enix have been looking at blockchain gaming, according to Ryo Matsubara, representative director of Oasys. In a Cointelegraph interview at the 2025 Tokyo Games Show, Matsubara said that these gaming companies, who are also their partnersThis highlights the diverse applications of NFTs beyond gaming and demonstrates their potential to enhance various forms of creative expression.

The Future of Gaming: Blockchain Integration and Beyond

The exploration of blockchain gaming by Bandai Namco and SEGA is a significant step towards the future of the industry. Japanese game developers Bandai Namco and SEGA, known for the Tekken and Sonic the Hedgehog franchises respectively, are reportedly venturing into blockchain gaming, per blockchain project Oasys Representative Director Ryo Matsubara. Oasys is known as a partner to both game companies, including another giant company, Square Enix. Matsubara, in an interview with Cointelegraph, revealed that [ ]While challenges remain, the potential benefits of blockchain technology – new revenue models, enhanced player ownership, and innovative gameplay mechanics – are too compelling to ignore. Bandai Namco, SEGA amongst gaming giants eyeing blockchain gaming Japanese gaming giants are positioning for mainstream blockchain recreation adoption, and won't be swayed by the part of avid gamers which can be in opposition to crypto and nonfungible tokens (NFTs), an exec from the Oasys blockchain venture informed Cointelegraph.As blockchain technology matures and becomes more user-friendly, we can expect to see even more gaming companies embracing this new frontier. Get BTC and other cryptocurrencies news, newsletters, social media hot topics, exchange announcements, the info is true, realtime and reliable.In the coming years, the integration of blockchain into the game world could drive some of the following exciting developments:

Cross-Game Interoperability: imagine using characters or assets from one game in another completely different game. Gro e Spielefirmen arbeiten daran, Blockchain-Gaming massentauglich zu machen und lassen sich von NFT-Gegnern davon nicht abbringen. Bandai Namco und SEGA: Spieleriesen wollen ins Blockchain-Gaming einsteigenWhile game studios will need to come to an agreement on which assets they allow and how they are used, this has a lot of potential to drive engagement and interaction between different gaming communities.
Player-Owned Economies: Games with player-controlled economies can offer exciting dynamics, but will likely take significant effort from the game designers to keep balanced.
Decentralized Governance: Involve your player base in some of the game development decisions and plans for the future.

It's important to note that the integration of blockchain into gaming is still in its early stages, and the landscape is constantly evolving.However, the commitment of major players like Bandai Namco and SEGA suggests that blockchain gaming has the potential to become a mainstream phenomenon.

Addressing Skepticism and Promoting Responsible Adoption

One of the biggest hurdles for blockchain gaming is overcoming the skepticism of traditional gamers.Many gamers are hesitant about NFTs and cryptocurrencies, often viewing them as scams or get-rich-quick schemes.To address this skepticism, it's crucial to promote responsible adoption of blockchain technology within the gaming industry.This includes:

Transparency and Education: Clearly explain the benefits and risks of blockchain gaming to players, providing them with the information they need to make informed decisions.
Focus on Gameplay: Prioritize gameplay and user experience over purely speculative elements.The primary focus should always be on creating fun and engaging games.
Sustainability: Utilize energy-efficient blockchain platforms and avoid practices that contribute to environmental damage.
Security: Implement robust security measures to protect players' digital assets and prevent fraud.

By addressing these concerns and promoting responsible adoption, the gaming industry can build trust and encourage wider acceptance of blockchain technology among gamers.The transition to this new paradigm can be smoother if players feel as though their concerns are being addressed.

The Role of NFTs: More Than Just Digital Collectibles

NFTs are often perceived as simply digital collectibles, but their potential within gaming extends far beyond that.NFTs can represent a wide range of in-game assets, including characters, items, land, and even skills.This allows players to truly own their digital assets and use them in various ways:

Trading and Selling: Players can trade or sell their NFTs on decentralized marketplaces, earning real-world value for their in-game achievements.
Interoperability: NFTs can potentially be used across different games, allowing players to transfer their assets and progress from one game to another.
Customization and Personalization: NFTs can be used to customize and personalize in-game characters and items, creating unique and expressive experiences.
Governance: NFTs can be used to grant players voting rights in the governance of a game, allowing them to influence the development and direction of the game.

By leveraging the versatility of NFTs, game developers can create more engaging, rewarding, and player-centric gaming experiences.

Key Takeaways: Bandai Namco, SEGA, and the Future of Blockchain Gaming

Bandai Namco and SEGA's exploration of blockchain gaming represents a significant shift in the industry.Their interest in the technology, coupled with the emergence of platforms like Oasys, suggests that blockchain gaming has the potential to become a mainstream phenomenon.While challenges remain, the benefits of blockchain – new revenue models, enhanced player ownership, and innovative gameplay mechanics – are too compelling to ignore.As the industry moves forward, it's crucial to address concerns about sustainability, security, and speculative bubbles, and to promote responsible adoption of blockchain technology.Here are some key takeaways from this article:

Major gaming companies like Bandai Namco and SEGA are actively exploring blockchain gaming.
Their interest is driven by the potential for new revenue models, enhanced player ownership, and innovative gameplay mechanics.
Oasys is a blockchain platform specifically designed for gaming, providing a fast, scalable, and secure environment for developing blockchain-based games.
Challenges remain, including concerns about environmental impact, speculative bubbles, and security.
Responsible adoption of blockchain technology is crucial for building trust and encouraging wider acceptance among gamers.
NFTs have the potential to revolutionize gaming by enabling true player ownership and creating new forms of engagement.

Conclusion: Embracing the Evolution of Gaming

The gaming industry is constantly evolving, and blockchain technology represents the next major paradigm shift. Bandai Namco and SEGA's move into this space is a testament to the potential of blockchain to transform the way we play and interact with games.While the future of blockchain gaming is uncertain, the commitment of these industry giants suggests that it is here to stay.By embracing innovation, addressing concerns, and prioritizing player experience, the gaming industry can unlock the full potential of blockchain technology and create a more engaging, rewarding, and sustainable gaming ecosystem for all.The ""Nifty Newsletter"" provides a valuable snapshot of these ongoing developments, highlighting the exciting possibilities that lie ahead.Keep an eye on these trends, as the integration of blockchain is likely to reshape the gaming landscape in profound ways in the years to come.Will you be there for the ride?Start researching blockchain games and NFTs now to prepare for the future.