Avatars within the game can

(Reuters) - Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp, becoming one of the first big brands to

Today, the North American sportswear behemoth has announced its first full-fledge foray into the emerging space: NIKELAND on Roblox.

Avatars within the game can wear digital Nike digs and unlock exclusive virtual products. Nike has officially taken its first step into the metaverse. The brand

In November

In November 2025, Nike redefined the way brands connect with their audience by launching Nikeland on the Roblox platform. This immersive virtual world is a game-changer

Nike's Bold Leap into the Metaverse: Welcome to Nikeland on

Nike jumps into the metaverse with 'Nikeland,' a Roblox virtual world

Nike Shares First Foray Into The Metaverse With NIKELAND On

Nike Previews Their First Foray into the Metaverse with

Nike Shares First Foray into the Metaverse with

Nike creates a virtual world with Roblox named

Welcome to NIKELAND: The Swoosh Enters the

Into the metaverse: Nike creates 'NIKELAND' on Roblox