VERAVIEWS LAUNCHES IN UAE UNDER MINISTRY OF ECONOMYS NEXTGEN FDI PROGRAMME

Last updated: June 19, 2025, 18:50 | Written by: Caitlin Long

Imagine a future where digital advertising is transparent, fraud-free, and doesn't inadvertently fund harmful content. VeraViews Launches in UAE Under Ministry of Economy s NextGen FDI Programme Leave a Comment / News / By Tanishq Bodh The UAE Ministry of Economy has announced that VeraViews, an innovative digital advertising platform, will be incorporated under the NextGen FDI initiative.This future is closer than you think, thanks to VeraViews, a pioneering digital advertising platform leveraging the power of distributed ledger technology. LONDON, Sept. 16, 2025 (GLOBE NEWSWIRE) The UAE s Ministry of Economy has announced that VeraViews will be incorporated under the NextGen FDI initiative. VeraViews is a pioneering new digitalThe United Arab Emirates (UAE) Ministry of Economy has announced that VeraViews will be incorporated in the UAE under the NextGen FDI initiative. VeraViews is the latest enterprise to take advantage of the Ministry of Economy's NextGen FDI programme, which seeks to enhance the UAE's competitiveness by attracting innovative companies with a package of market-entry fundamentals, including fast-track incorporation, bulk visa-issuance and access to banking and commercial real estate.This move signifies a major step towards revolutionizing the digital advertising landscape and solidifying the UAE's position as a global hub for innovation. The Ministry of Economy has announced that VeraViews will be incorporated in the UAE under the NextGen FDI initiative.VeraViews is a pioneering new digital advertising platform that uses distributed ledger technology to verify advertising views, eliminate the dissemination of harmful content and prThe NextGen FDI programme is designed to attract forward-thinking companies like VeraViews by providing them with a comprehensive package of support, including fast-track incorporation, bulk visa-issuance, and access to essential resources such as banking and commercial real estate.By establishing its global headquarters in Dubai Media City, VeraViews is poised to drive significant advancements in ad verification, content safety, and the overall integrity of the digital media ecosystem.This partnership marks a pivotal moment for both VeraViews and the UAE, paving the way for a more trustworthy and efficient digital advertising experience for businesses and consumers alike. The UAE Ministry of Economy has confirmed that VeraViews will be incorporated under the NextGen FDI programme. VeraViews is an innovative digital advertising platform using distributed ledger technology to verify ad views, block harmful content, and prevent bad actors from funding scams or extremist sites through the media supply chain.With its cutting-edge Proof of View technology, VeraViews is set to eliminate ad fraud and ensure that advertising spend is directed towards legitimate and ethical publishers, ultimately creating a better online environment for everyone.

What is VeraViews and How Does it Combat Ad Fraud?

VeraViews is a game-changing digital advertising platform built on the principles of transparency and accountability. VeraViews launches in the UAE under the Ministry of Economy's NextGen FDI programme, bringing blockchain-based digital advertising to eliminate ad fraud and harmful content. News Blogs About Services Learn ProjectsIt utilizes distributed ledger technology (DLT), more commonly known as blockchain, to verify advertising views and eliminate the dissemination of harmful content. 'VeraViews' launches in UAE under Ministry of Economy s NextGen FDI Programme September 16 2025 - 6:17AM The UAE s Ministry of Economy has announced that VeraViews will be incorporated under the NextGen FDI initiative.But what does this actually mean in practice?

Traditional digital advertising often suffers from a lack of transparency.Advertisers struggle to verify whether their ads are actually being seen by real people or bots. LONDON, Sept. 16, 2025 (GLOBE NEWSWIRE) - The UAE s Ministry of Economy has announced that VeraViews will be incorporated under the NextGen FDI initiative. VeraViews is a pioneering new digital advertising platform that uses distributed ledger technology to verify advertising views, eliminate the dissemination of harmful content and preventThis leads to widespread ad fraud, where fraudulent actors siphon away advertising budgets without delivering any value.VeraViews tackles this problem head-on with its proprietary Proof of View (PoV) technology.

Proof of View works by creating an immutable and transparent record of every ad view.This record is stored on a distributed ledger, making it virtually impossible to tamper with or falsify. VeraViews, an adtech company, and the Ministry of Economy in the UAE have officially announced the incorporation of VeraViews under the NextGen FDI initiative, according to a recent press release.The system verifies that the ad was actually seen by a real person, eliminating the possibility of bots and other fraudulent activities inflating view counts. ABU DHABI, 13th September, 2025 (WAM) - The Ministry of Economy has announced that VeraViews will be incorporated in the UAE under the NextGen FDI initiative.This ensures that advertisers only pay for legitimate views, maximizing their return on investment and ensuring that their advertising spend is directed towards genuine engagement.

Furthermore, VeraViews actively works to eliminate the dissemination of harmful content.By verifying the legitimacy of publishers and tracking ad placements, it prevents bad actors from using the media supply chain to fund ad scams and extremist sites. The UAE s Ministry of Economy has announced that VeraViews will be incorporated under the NextGen FDI initiative. VeraViews is a pioneering new digitalThis contributes to a safer and more ethical online environment for everyone.

The UAE's NextGen FDI Programme: A Catalyst for Innovation

The NextGen FDI programme is a national initiative launched by the Ministry of Economy in the UAE. VeraViews is the latest enterprise to take advantage of the Ministry of Economy s NextGen FDI program, which seeks to enhance the UAE s competitiveness by attracting innovative companies with a package of market-entry fundamentals, including fast-track incorporation, bulk visa-issuance and access to banking and commercial real estate.Its primary goal is to attract innovative companies to the UAE by offering them a comprehensive package of support and incentives. Welcome to NextGenFDI What is NEXTGEN FDI ? NextGenFDI is a national initiative launched by the Ministry of Economy in July 2025 in partnership with ADGM, DIFC, Dubai Internet City, Dubai South, DMCC, Emirates NBD, WIO Bank, Sharjah FDI Office (Invest in Sharjah), Sharjah Research Technology and Innovation Park (SRTI Park), Sharjah Media City (Shams), Sharjah Islamic Bank, ARADA, RasThis programme recognizes the importance of foreign direct investment (FDI) in driving economic growth and diversification. LONDON, Sept. 16, 2025 (GLOBE NEWSWIRE) - The UAE s Ministry of Economy has announced that VeraViews will be incorporated under the NextGen FDIBy attracting cutting-edge companies, the UAE aims to enhance its competitiveness, create new jobs, and foster a vibrant ecosystem for innovation.

The programme offers a range of benefits, including:

Fast-track incorporation: Streamlined processes for registering and setting up businesses in the UAE.
Bulk visa-issuance: Expedited visa processing for employees and their families.
Access to banking: Simplified access to banking services and financial support.
Access to commercial real estate: Support in finding suitable office space and facilities.

By providing these essential resources, the NextGen FDI programme removes many of the barriers that innovative companies face when expanding into new markets.This allows them to focus on their core business and accelerate their growth. VeraViews is the latest enterprise to take advantage of the Ministry of Economy's NextGen FDI program, which seeks to enhance the UAE's competitiveness by attracting innovative companies with a package of market-entry fundamentals, including fast-track incorporation, bulk visa-issuance and access to banking and commercial real estate.The partnership between VeraViews and the NextGen FDI programme is a testament to the UAE's commitment to fostering innovation and attracting leading-edge technologies.

Why Dubai Media City? The UAE Ministry of Economy has announced that VeraViews will be incorporated in the UAE under the NextGen FDI initiative. VeraViews is a pioneering digital advertising platform that uses distributed ledger technology to verify advertising views, eliminate the dissemination of harmful content and prevent bad actors from using the media supply chain to fund ad scams and extremist sites withVeraViews' New Global Headquarters

VeraViews' decision to establish its global headquarters in Dubai Media City is a strategic one.Dubai Media City is a thriving hub for media and technology companies in the Middle East.It offers a supportive ecosystem with access to talent, infrastructure, and a vibrant community of like-minded professionals.The free zone environment within Dubai Media City also provides significant advantages, including tax benefits and simplified regulatory processes.

The location allows VeraViews to easily access key markets in the Middle East, Africa, and Asia. LONDON, Sept. 16, 2025 (GLOBE NEWSWIRE) The UAE s Ministry of Economy has announced that VeraViews will be incorporated under the NextGen FDI initiative. Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. TheTechOutlook.com takes no editorial responsibility for the same.Dubai's strategic location, world-class infrastructure, and business-friendly environment make it an ideal base for a global company like VeraViews to operate and expand its reach. VeraViews is a pioneering new digital advertising platform that uses distributed ledger technology to verify advertising views, eliminate the dissemination of harmful content and prevent bad actors from using the media supply chain to fund ad scams and extremist sites with its proprietary Proof of View technology.The proximity to other leading media and technology companies within Dubai Media City also fosters collaboration and innovation.

Dubai's commitment to becoming a global leader in technology and innovation aligns perfectly with VeraViews' mission to revolutionize the digital advertising landscape. The company will establish its global headquarters in Dubai s Media City London, UK 19TH SEPTEMBER 2025 The UAE Ministry of Economy has announced that VeraViews will be incorporated in the UAE under the NextGen FDI initiative. VeraViews is a pioneering new digital advertising platform that uses distributed ledger technology to verify advertising [ ]The city provides a fertile ground for the company to grow, attract top talent, and develop groundbreaking solutions that address the challenges of ad fraud and content safety.

The Impact of VeraViews on the Digital Advertising Ecosystem

VeraViews' entry into the UAE market has the potential to significantly impact the digital advertising ecosystem, not only in the region but globally.Its Proof of View technology offers a powerful solution to combat ad fraud, ensuring that advertisers receive value for their investments.By verifying ad views and eliminating fraudulent activities, VeraViews can help to restore trust and transparency to the digital advertising industry.

The impact extends beyond just financial benefits.By preventing bad actors from using the media supply chain to fund ad scams and extremist sites, VeraViews contributes to a safer and more ethical online environment.This is particularly important in a world where misinformation and harmful content can spread rapidly online. Veraviews is the latest enterprise to take advantage of the Ministry of Economy s Nextgen FDI programme, which seeks to enhance the UAE S competitiv eness by atracting innovative companies with a package of market-entry fundamenta ls, including fast-track incorporat ion, bulk visa-issuance and access to banking and commercial real estate.By verifying the legitimacy of publishers and tracking ad placements, VeraViews helps to ensure that advertising dollars are not inadvertently supporting harmful activities.

Furthermore, VeraViews' technology can help to improve the overall quality of digital advertising. VeraViews is the latest enterprise to take advantage of the Ministry of Economy's NextGen FDI programme, which seeks to enhance the UAE's competitiveness by attracting innovative companies with aBy focusing on genuine engagement and eliminating fraudulent views, it encourages publishers to create high-quality content that attracts real audiences. LONDON, Sept. 16, 2025 (GLOBE NEWSWIRE) - The UAE s Ministry of Economy has announced that VeraViews will be incorporated under the NextGen FDI Accessibility: Skip TopNav Septem ETThis, in turn, leads to a better experience for consumers, who are less likely to be bombarded with irrelevant or intrusive ads.

Benefits for Advertisers

Here's how VeraViews directly benefits advertisers:

Reduced Ad Fraud: Ensures that advertising budgets are not wasted on fake views or bots.
Improved ROI: Increased return on investment by only paying for genuine engagement.
Enhanced Brand Safety: Protection from having ads appear on websites that promote harmful content.
Greater Transparency: Clear and verifiable data on ad performance.

Benefits for Publishers

Publishers also stand to gain significantly from VeraViews:

Increased Revenue: Attract advertisers who are willing to pay for genuine engagement.
Enhanced Reputation: Build trust with advertisers by demonstrating transparency and accountability.
Improved Content Quality: Focus on creating high-quality content that attracts real audiences.
Fairer Competition: Level the playing field by eliminating fraudulent activities.

Benefits for Consumers

Finally, consumers benefit from a safer and more ethical online environment:

Reduced Exposure to Harmful Content: Fewer ads on websites that promote misinformation or hate speech.
Improved User Experience: Less intrusive and more relevant ads.
Greater Trust in Online Information: Increased confidence in the legitimacy of online content.

The Future of Digital Advertising with Blockchain Technology

The integration of blockchain technology into digital advertising is not just a passing trend, it's a fundamental shift that is reshaping the industry.VeraViews is at the forefront of this revolution, demonstrating the power of DLT to address the challenges of ad fraud, content safety, and transparency. The Ministry of Economy has revealed that VeraViews will be established in the UAE under the NextGen FDI initiative. VeraViews is a new digital advertising platform that uses distributed ledger technology to verify ad views, eliminate harmful content, and prevent media supply chain misuse through its Proof of View technology.As blockchain technology continues to mature and become more widely adopted, we can expect to see even more innovative applications emerge in the digital advertising space.

Smart contracts, self-executing agreements written into the blockchain, can automate many of the processes involved in digital advertising, such as ad placement, payment, and verification.This can further reduce costs and improve efficiency. Decentralized advertising exchanges, powered by blockchain, can create more transparent and equitable marketplaces for buying and selling ad space. Tokenization, the process of representing assets as digital tokens on the blockchain, can create new opportunities for rewarding users for their attention and engagement.

The potential benefits of blockchain technology for digital advertising are vast. LONDON, Sept. 16, 2025 (GLOBE NEWSWIRE) The UAE s Ministry of Economy has announced that VeraViews will be incorporated under the NextGen FDI initiative.VeraViews is a pioneering new digital advertising platform that uses distributed ledger technology to verify advertising views, eliminate theBy embracing this technology, the industry can move towards a more transparent, efficient, and ethical future.VeraViews' launch in the UAE under the NextGen FDI programme is a significant step in this direction, paving the way for a more trustworthy and sustainable digital advertising ecosystem.

Addressing Common Concerns about Ad Fraud

The issue of ad fraud is a significant concern for advertisers, and understandably so.It's estimated that billions of dollars are lost each year to fraudulent activities, such as bot traffic, ad stacking, and domain spoofing.While VeraViews offers a powerful solution to combat ad fraud, it's important to understand the different types of fraud and how they are addressed.

What are the different types of ad fraud?

Bot Traffic: Non-human traffic generated by bots designed to mimic human behavior.
Ad Stacking: Displaying multiple ads on top of each other, so only the top ad is visible.
Domain Spoofing: Falsely representing the domain of a website to deceive advertisers.
Click Fraud: Generating fake clicks on ads to inflate click-through rates.
Impression Fraud: Inflating the number of ad impressions by displaying ads to non-existent users.

How does VeraViews address these different types of fraud?

VeraViews' Proof of View technology tackles these issues by verifying that each ad view is legitimate and originates from a real person.This includes sophisticated algorithms that detect and filter out bot traffic, preventing ads from being displayed in ad stacking scenarios, and verifying the authenticity of website domains.The system also tracks click-through rates and other metrics to identify and prevent click fraud and impression fraud.

By combining these different techniques, VeraViews provides a comprehensive solution to combat ad fraud, ensuring that advertisers only pay for genuine engagement and that their advertising budgets are used effectively.

What Happens if Fraud is Detected?

When VeraViews detects fraudulent activity, the system automatically flags the suspicious view or click.This prevents the fraudulent activity from being counted towards the advertiser's metrics and ensures that they are not charged for the fraudulent impression.The system also provides detailed reporting on the types of fraud detected, allowing advertisers to gain insights into the threats they face and take steps to mitigate them.

Moreover, VeraViews continuously learns and adapts its fraud detection algorithms based on new data and emerging threats.This ensures that the system remains effective in combating even the most sophisticated fraud techniques.

Practical Steps for Businesses to Implement Fraud Prevention

While platforms like VeraViews provide a powerful solution for fighting ad fraud, businesses can also take proactive steps to protect themselves and ensure that their advertising investments are being used wisely.Here are some practical tips for businesses to implement fraud prevention measures:

Choose Reputable Advertising Platforms: Partner with advertising platforms that have strong fraud detection and prevention measures in place.
Monitor Ad Performance: Regularly monitor ad performance metrics, such as click-through rates, conversion rates, and website traffic, to identify suspicious patterns.
Use Third-Party Verification Tools: Implement third-party verification tools to independently verify the legitimacy of ad impressions and clicks.
Implement Geotargeting: Target ads to specific geographic locations to reduce the risk of fraud from regions known for high fraud rates.
Use Retargeting Carefully: Retargeting can be effective, but it can also be a target for fraudsters.Make sure your retargeting campaigns are properly configured and monitored.
Educate Your Team: Train your marketing and advertising teams to recognize the signs of ad fraud and to take appropriate action.
Stay Up-to-Date: Keep up-to-date with the latest trends in ad fraud and the new technologies that are being developed to combat it.

By following these practical steps, businesses can significantly reduce their risk of ad fraud and ensure that their advertising investments are used effectively to achieve their marketing goals.

Conclusion: A New Era for Digital Advertising in the UAE and Beyond

The launch of VeraViews in the UAE under the Ministry of Economy's NextGen FDI programme marks a significant milestone in the evolution of digital advertising.By leveraging the power of distributed ledger technology, VeraViews is revolutionizing the way ads are verified and ensuring a more transparent and trustworthy ecosystem for advertisers, publishers, and consumers alike.The UAE's commitment to fostering innovation and attracting cutting-edge technologies has created a fertile ground for VeraViews to thrive and drive significant advancements in the industry.The NextGen FDI initiative is a testament to the country's vision of becoming a global hub for innovation and technology.

With its Proof of View technology, VeraViews is not only combating ad fraud but also contributing to a safer and more ethical online environment.By preventing bad actors from using the media supply chain to fund harmful activities, VeraViews is helping to create a more responsible and sustainable digital advertising ecosystem.The partnership between VeraViews and the UAE Ministry of Economy is a powerful example of how technology and government can work together to address some of the biggest challenges facing the digital world.The combination of VeraViews' innovative technology and the UAE's supportive environment will undoubtedly lead to significant advancements in digital advertising, benefiting businesses and consumers alike.

As VeraViews establishes its global headquarters in Dubai Media City, it is poised to lead the way in shaping the future of digital advertising.The company's commitment to transparency, accountability, and innovation will undoubtedly inspire others to follow suit, creating a more trustworthy and efficient digital advertising experience for everyone.The launch of VeraViews in the UAE under Ministry of Economy's NextGen FDI Programme is not just a business success story, it's a sign of a brighter future for the digital advertising industry as a whole.What are your thoughts on how blockchain will continue to disrupt the digital landscape?Learn more and consider partnering with VeraViews today to safeguard your ad spending and contribute to a more ethical online ecosystem.