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Last updated: June 18, 2025, 18:28  |  Written by: Cameron Winklevoss

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Case study: Wendy’s, the Metaverse and brand loyalty

Wendy’s Is Set to Enter the Metaverse with

What Can We Learn From the Wendyverse? - AR Insider

Wendy

Wendy's CMO Carl Loredo thinks a lot of brands have it backwards when it comes to reaching Gen Z. He discussed why Wendy's has been successful in the metaverse

From 'Where's the Beef?' to the MetaverseHere's How Wendy's

Here’s why Wendy’s gave its metaverse a Jamaican touch

Under Loredo

Under Loredo’s direction, Wendy’s has curated a whole space for itself, dubbed the Wendyverse, inside Meta’s VR-accessible Horizon Worlds. And it has not only

From its humble beginnings to its ventures into the metaverse, Wendy's has continually evolved while staying true to its founder's vision. Explore these 10 intriguing facts

What Wendy’s Is Doing That Other Fast-Food Chains Aren’t

Welcome to the Wendyverse: Why Wendy’s Has

Wendy's Has Officially Entered the Metaverse. Here's

What Wendy's foray into Meta's VR world means for

How Wendy Is Using the Metaverse to Win Gen Z Consumers

Cameron Winklevoss can be reached at [email protected].

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