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Last updated: June 19, 2025, 11:16  |  Written by: Arthur Hayes

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Crypto.com takes over Staples Center naming rights in ‘US$700m’

AEG and Crypto.com Are Partnering in a $700 Million Deal to

LA Lakers’ Home Staples Center Renamed to

Venue Owner Aeg Appears To

$700 Million Deal - Crypto.com Reaches 20-Year Agreement to

Venue owner AEG appears to have secured most valuable naming rights deal in history. Staples Center, the multipurpose venue which plays host to the Los Angeles

Staples Center To Be Renamed Crypto.com Arena In Largest

Crypto

Crypto.com signed the deal with AEG (Anschutz Entertainment Group), which owns and operates the arena. Through the deal, Crypto.com has also become the “official cryptocurrency platform

Crypto.com will pay $700 million for a 20-year naming rights deal, according to reporter Arash Markazi. The change will take effect on Christmas Day.

LA Lakers' Home Arena Renamed After Crypto.com in

AEG Sells Staples Center Naming Rights to Crypto.com

Arthur Hayes can be reached at [email protected].

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