ALKIMI LAUNCHES MAINNET: BRINGING $600 BILLION INDUSTRY ON-CHAIN

Imagine a digital advertising landscape free from rampant fraud, excessive fees, and opaque practices.A future where advertisers get significantly more bang for their buck, and publishers receive fairer compensation for their valuable content. Ben Putley, Alkimi CEO and Co-Founder, expressed how I am thrilled to announce the launch of Alkimi Exchange s mainnet, a pivotal moment in our journey to revolutionise digital advertising. In 2025, the digital ad spend is projected to be $678.9 billion, signifying the immense potential of this market.This vision is now closer to reality with the launch of Alkimi Exchange's mainnet. PRESS RELEASE. London, United Kingdom, December 19th, 2025, Chainwire. Alkimi, the world s first decentralised ad exchange, has exited beta and now hasAlkimi, a pioneering decentralized ad exchange built on a custom layer 2 scaling solution on Ethereum, is poised to revolutionize the digital advertising sector, currently projected to reach a staggering $678.9 billion by 2025.By leveraging blockchain technology, Alkimi aims to bring unparalleled transparency, efficiency, and performance enhancements to the programmatic advertising world.This launch signifies a pivotal moment, not just for Alkimi, but for the entire industry, promising to disrupt the status quo and usher in a new era of on-chain advertising.The traditional model, plagued by intermediaries and hidden costs, is about to face a serious challenge as Alkimi brings the power of decentralization to bear on this massive market. Alkimi Exchange is a custom layer 2 scaling solution on the Ethereum network, specifically for advertising which allows us to provide the fastest, infinitely scalable solution with 0% fraudGet ready to witness the transformation of how ads are bought and sold, powered by the trust and security of blockchain.

What is Alkimi Exchange and Why is Mainnet Launch a Game Changer?

Alkimi Exchange is the world’s first decentralized ad exchange, built to address the inherent problems within the traditional digital advertising ecosystem. London, United Kingdom, December 19th, 2025, Chainwire. Alkimi, the world s first decentralised ad exchange, has exited beta and now has advertisers and publishers buying and selling inventory through its blockchain-based programmatic platform.Its core mission is to eliminate fraud, increase transparency, and reduce the exorbitant fees that currently eat into the profits of both advertisers and publishers. The mainnet Alkimi offers delivers performance enhancements, complete transparency, and greater efficiency in the digital advertising ecosystem. By cutting the fees from over 37% to between 3-5%, the cost of buying ads was reduced from $9.03 to $2.71, granting advertisers 212% more media while also increasing ad campaign performance by 19% inBy operating on a custom layer 2 scaling solution built on Ethereum, Alkimi achieves the speed and scalability required to handle the demands of real-time bidding in the advertising world.

The mainnet launch represents a significant step forward.Exiting its beta phase, Alkimi now offers a fully functional platform where advertisers and publishers can directly buy and sell ad inventory.This direct connection cuts out many of the intermediaries that inflate costs and obscure the flow of funds.In essence, Alkimi's mainnet is not just a platform; it’s a declaration of independence for the digital advertising space.

Key Problems Addressed by Alkimi Exchange:

• Fraud: Eliminates fraudulent ad impressions and clicks through blockchain-based verification.
• Transparency: Provides complete visibility into the ad buying and selling process.
• High Fees: Reduces fees from over 37% to a mere 3-5%.
• Inefficiency: Streamlines the ad buying process, improving performance and ROI.

The Benefits of On-Chain Advertising with Alkimi

The move to an on-chain advertising model through Alkimi offers several compelling advantages for both advertisers and publishers.Let's delve into the specific benefits that this innovative platform provides:

For Advertisers:

Imagine getting more value for every dollar spent on advertising.Alkimi makes this a reality.

• Increased Media Value: By reducing fees significantly, advertisers receive up to 212% more media for the same budget.This means more impressions, more clicks, and ultimately, more conversions.
• Improved Campaign Performance: Early data shows a 19% increase in ad campaign performance.This is a direct result of reduced fraud and improved targeting capabilities.
• Transparency and Control: Advertisers gain complete visibility into where their ads are being shown and how their budget is being spent.This level of control is simply not possible in the traditional programmatic landscape.
• Reduced Fraudulent Activity: Blockchain's inherent security helps mitigate fraud, ensuring your ad spend reaches legitimate audiences, and maximizing returns on investment.

For Publishers:

Publishers can finally receive fair compensation for their valuable content.

• Higher Revenue Share: With lower fees, publishers retain a larger share of the ad revenue generated from their websites or apps.This allows them to invest in creating better content and improving their user experience.
• Direct Relationships with Advertisers: Alkimi facilitates direct connections between publishers and advertisers, fostering stronger relationships and creating opportunities for tailored campaigns.
• Increased Transparency: Publishers can see exactly who is buying their ad space and how much they are being paid.This transparency builds trust and accountability.
• Combating Ad Fraud: By utilizing Alkimi's fraud-resistant platform, publishers contribute to a cleaner and more trustworthy ad ecosystem, attracting higher-quality advertisers and increasing demand for their inventory.

How Alkimi Reduces Advertising Costs: A Practical Example

Let's illustrate the cost savings with a concrete example.In the traditional programmatic advertising ecosystem, the cost of buying ads might be around $9.03.A significant portion of this cost is absorbed by intermediaries and hidden fees.With Alkimi, the cost is drastically reduced to approximately $2.71.This means that for the same initial investment, advertisers get significantly more ad impressions and reach, leading to a 212% increase in media value.

Imagine a company allocating $10,000 for an advertising campaign.In the traditional model, they might only reach a limited audience.However, with Alkimi, that same $10,000 can now reach a significantly larger audience, potentially driving more leads, conversions, and ultimately, revenue.

This cost reduction is not just a theoretical benefit; it's a tangible advantage that directly impacts the bottom line of advertisers.

The Technology Behind Alkimi: Layer 2 Scaling on Ethereum

Alkimi's ability to deliver such dramatic cost savings and performance improvements is rooted in its innovative technology.By building on a custom layer 2 scaling solution on Ethereum, Alkimi overcomes the limitations of the main Ethereum blockchain, such as slow transaction speeds and high gas fees.This allows for the rapid and efficient processing of ad transactions, making it suitable for the demands of programmatic advertising.

Layer 2 scaling solutions are designed to handle transactions off the main Ethereum chain, while still benefiting from the security and decentralization of the Ethereum network.This approach enables Alkimi to achieve:

• High Throughput: Handles a large volume of ad transactions in real-time.
• Low Transaction Fees: Significantly reduces the cost of buying and selling ads.
• Scalability: Easily scales to accommodate the growing demands of the advertising market.

By leveraging this cutting-edge technology, Alkimi provides a platform that is not only more efficient but also more secure and transparent than traditional advertising exchanges.

The Future of Digital Advertising: Decentralization and On-Chain Solutions

Alkimi's mainnet launch represents a pivotal moment in the evolution of digital advertising.It signals a shift towards decentralization and on-chain solutions, which have the potential to fundamentally transform the industry.As more advertisers and publishers embrace these technologies, we can expect to see:

• Increased Transparency: Blockchain-based solutions provide unparalleled transparency into the ad buying and selling process.
• Reduced Fraud: Decentralized platforms are more resistant to fraud and manipulation.
• Greater Efficiency: Streamlined processes and lower fees lead to greater efficiency and ROI.
• Empowered Participants: Advertisers and publishers gain more control over their ad campaigns and revenue streams.

The future of digital advertising is undoubtedly decentralized.Alkimi is at the forefront of this movement, paving the way for a more transparent, efficient, and equitable advertising ecosystem.

Addressing Common Concerns About Decentralized Advertising

While the benefits of decentralized advertising are clear, some potential users may have concerns about adopting this new technology.Let's address some common questions:

Is it difficult to use a decentralized ad exchange?

Alkimi has focused on creating a user-friendly interface that is similar to traditional advertising platforms.While there is a learning curve involved in understanding blockchain technology, the platform itself is designed to be intuitive and easy to use.Comprehensive documentation and support resources are also available to help users get started.

Is decentralized advertising secure?

Yes.Blockchain technology provides a high level of security, making it difficult for fraudulent actors to manipulate the system.Alkimi utilizes various security measures to protect user data and prevent fraud.

What about compliance and regulation?

Alkimi is committed to complying with all applicable laws and regulations.The platform is designed to be transparent and auditable, which helps ensure compliance.As the regulatory landscape for blockchain technology evolves, Alkimi will continue to adapt and remain compliant.

How to Get Started with Alkimi Exchange

If you are an advertiser or publisher looking to experience the benefits of decentralized advertising, getting started with Alkimi is straightforward.

1. Visit the Alkimi Exchange website.
2. Create an account.
3. Fund your account with cryptocurrency (e.g., Ethereum).
4. Set up your ad campaigns or ad inventory.
5. Start buying or selling ads!

Alkimi provides comprehensive documentation and support resources to guide you through the process.You can also reach out to the Alkimi team for personalized assistance.

Alkimi CEO's Vision: Revolutionizing Digital Advertising

Ben Putley, Alkimi CEO and Co-Founder, eloquently captures the significance of this launch, stating he is ""thrilled to announce the launch of Alkimi Exchange s mainnet, a pivotal moment in our journey to revolutionise digital advertising."" His enthusiasm underscores the transformative potential Alkimi holds for the industry, promising a new era of efficiency and transparency.

His vision is simple: To level the playing field, ensuring that both advertisers and publishers receive fair value for their contributions.By leveraging the power of blockchain, Alkimi is making this vision a reality.

Conclusion: Embracing the Future of Advertising

The launch of Alkimi Exchange's mainnet marks a significant step towards a more transparent, efficient, and equitable digital advertising ecosystem.By bringing the $600 billion industry on-chain, Alkimi is poised to revolutionize how ads are bought and sold, benefiting both advertisers and publishers.With its innovative layer 2 scaling solution on Ethereum, Alkimi offers unparalleled performance, transparency, and cost savings.

Key Takeaways:

• Alkimi Exchange is a decentralized ad exchange that eliminates fraud and reduces fees.
• The mainnet launch provides advertisers with 212% more media value and improves campaign performance by 19%.
• Publishers receive a higher revenue share and gain more control over their ad inventory.
• Alkimi is built on a custom layer 2 scaling solution on Ethereum, ensuring scalability and efficiency.
• The future of digital advertising is decentralized, and Alkimi is at the forefront of this movement.

It's time to embrace the future of advertising.Explore Alkimi Exchange and discover how it can transform your digital advertising strategy.Join the revolution today!