ANIMOCA BRANDS BUYS MAJOR STAKE IN AUSSIE DIGITAL SERVICES AGENCY

Last updated: June 19, 2025, 20:34 | Written by: Gavin Wood

Animoca Brands Buys Major Stake In Aussie Digital Services Agency
Animoca Brands Buys Major Stake In Aussie Digital Services Agency

The metaverse continues to expand, and with it, the need for sophisticated marketing strategies to reach burgeoning audiences within virtual worlds and the rapidly evolving NFT landscape.Hong Kong-based Animoca Brands, a powerhouse investor in non-fungible tokens (NFTs) and decentralized gaming, has made a significant move to bolster its marketing capabilities by acquiring a substantial stake in Australian digital marketing agency, Be Media.This strategic acquisition positions Be Media as Animoca's Australian marketing arm, with plans to leverage Be Media's expertise in connecting top Australian brands with Animoca’s diverse range of blockchain-focused projects, including NFTs and open metaverse initiatives. Nonfungible token (NFT) investment giant Animoca Brands has acquired a significant stake in the Australian digital marketing agency Be Media. Be Media has locationsThis partnership signals Animoca's commitment to expanding its reach in the Australian market and further solidifying its position as a leader in the Web3 space. Animoca Brands buys major stake in Aussie digital services agency ApThe move aims to bridge the gap between traditional Web2 companies and the innovative world of blockchain technology.This acquisition represents a significant development in the digital marketing landscape, particularly for brands looking to enter the metaverse and NFT markets.

Why Animoca Brands Invested in Be Media

Animoca Brands' decision to acquire a major stake in Be Media is driven by several key factors.Understanding these motivations provides valuable insight into the strategic rationale behind this acquisition.

  • Expanding Market Reach: Australia presents a significant growth opportunity for Animoca Brands. Menu. Home; Bitcoin Chart; Cryptocurrency News; Live PricesBy partnering with Be Media, Animoca gains immediate access to an established network of Australian brands and a team with deep understanding of the local market.
  • Strengthening Marketing Capabilities: Be Media's expertise in digital marketing, particularly within the Web2 space, complements Animoca's focus on Web3 technologies. NFT investment giant Animoca Brands has acquired a major stake in Australian digital marketing agency Be Media. Be Media has locations in Perth, Melbourne, and Sydney and has provided Web2 firms with advertising and digital strategy since 2025. While the company isn t geared up towards the crypto sector, the investmentThis synergy allows Animoca to effectively market its blockchain-based products and services to a wider audience.
  • Bridging the Gap Between Web2 and Web3: Be Media's experience in working with traditional businesses positions them perfectly to guide these companies into the world of NFTs and the metaverse.This transition is crucial for the mass adoption of Web3 technologies.
  • Strategic Alignment: Be Media's vision aligns with Animoca's goal of building an open metaverse.By supporting Be Media's growth, Animoca is investing in the infrastructure necessary to realize this vision.

Be Media: The Key to Animoca's Australian Expansion

Be Media isn't just any digital marketing agency. Bitcoin vs. Marx: Two Competing Geopolitical Domino Theories Marxism and Bitcoin have one thing in common, the idea that a radical change in the structure of society will happen iIts established presence in the Australian market and its expertise in bridging the gap between Web2 and Web3 make it a valuable asset for Animoca Brands.

Be Media's Background and Expertise

Founded in 2025, Be Media has offices in Perth, Melbourne, and Sydney, providing advertising and digital strategy services to Web2 firms.While not initially focused on the crypto sector, the agency's capabilities are highly transferable to the Web3 space. Hong Kong based investor in non-fungible tokens (NFT) and decentralized gaming, Animoca Brands has acquired a significant stake in Australian digital marketing agency BeTheir services include:

  • Digital Strategy Development: Creating comprehensive marketing plans tailored to specific business goals.
  • Advertising Campaign Management: Executing and optimizing advertising campaigns across various digital channels.
  • Social Media Marketing: Building and managing social media presence to engage with target audiences.
  • Search Engine Optimization (SEO): Improving website visibility in search engine results.
  • Content Marketing: Creating and distributing valuable content to attract and retain customers.

Be Media's Role as Animoca's Australian Marketing Arm

Following the acquisition, Be Media will operate as Animoca Brands' dedicated marketing arm in Australia.This entails several key responsibilities:

  • Identifying Partnership Opportunities: Be Media will actively seek out collaborations with leading Australian brands interested in exploring blockchain technology and the metaverse.
  • Promoting Animoca's Portfolio Companies: Be Media will market Animoca's diverse range of blockchain-focused projects, including NFT collections, metaverse platforms, and decentralized games.
  • Facilitating Web3 Adoption: Be Media will guide traditional businesses through the process of integrating blockchain technology into their operations and marketing strategies.
  • Building Community Engagement: Be Media will create and manage online communities around Animoca's projects, fostering engagement and driving adoption.

The Impact on the Australian Digital Marketing Landscape

Animoca Brands' acquisition of Be Media is poised to have a significant impact on the Australian digital marketing landscape. Animoca Brands buys major stake in Aussie digital services agency Blockchain NFT Crypto Cointelegraph Metaverse Cryptocurrency CryptonaireWeekly platinumcryptoacademyThis partnership will likely accelerate the adoption of Web3 technologies among Australian businesses and consumers.

Increased Focus on Metaverse Marketing

With Be Media acting as Animoca's marketing arm, Australian brands will have greater access to expertise in metaverse marketing. GameFi/NFT investment giant and development studio Animoca Brands has announced it’s bought a majority stake in Australian digital marketing agency Be Media.This could lead to a surge in the number of Australian companies experimenting with virtual worlds and creating immersive experiences for their customers.

Growth in NFT Adoption

Be Media's efforts to promote Animoca's NFT projects will likely drive increased awareness and adoption of NFTs in Australia. Hong Kong-based ASX crypto reject turned $US5.8 billion ($7.9 billion) unicorn, Animoca Brands, has acquired a 67 per cent stake in Perth-based digital services agency Be Media.This could lead to a flourishing NFT market, with more Australian artists, creators, and businesses exploring the potential of this technology.

Opportunities for Blockchain Professionals

Be Media's aggressive hiring process in blockchain development and project management signals a growing demand for skilled professionals in the Web3 space. Animoca Brands buys major stake in Aussie digital services agencyThis presents opportunities for individuals with expertise in blockchain technology, NFTs, and metaverse development.

Animoca's Broader Investment Strategy in Australia

The acquisition of Be Media is just one piece of Animoca Brands' broader investment strategy in Australia. NFT investment giant Animoca Brands has acquired a major stake in Australian digital marketing agency Be Media. Be Media has locations in Perth, Melbourne, and Sydney and hasThe company has already invested in other Australian gaming firms, demonstrating its commitment to the region's burgeoning tech sector.

Investments in Gaming Firms

Animoca Brands has previously invested in Australian gaming firms like Blowfish Studios and Grease Monkey Games.These investments reflect Animoca's belief in the potential of the Australian gaming industry and its desire to foster innovation in this space.

Strategic Importance of Australian Market

Australia's strong economy, tech-savvy population, and supportive regulatory environment make it an attractive market for Animoca Brands. The investment in Be Media also adds to Animoca s two other Australian investments which include gaming firms Blowfish Studios and Grease Monkey Games. 0. NEWS.The company sees Australia as a key hub for Web3 innovation and is committed to investing in the region's growth.

What This Means for Businesses Considering Web3

The Animoca Brands and Be Media partnership presents a valuable learning opportunity for businesses contemplating a move into the Web3 space. NFT investment giant Animoca Brands has acquired a major stake in Australian digital marketing agency Be Media. Be Media has locations in Perth, Melbourne, and Sydney and has provided Web2 firms with advertising and digital strategy since 2025. While the company isn t geared up towards the crypto sector, the investment seems to be a part of Animoca s immediate aim to shepherd companiesSeveral key takeaways can guide strategic decision-making.

Understanding the Potential of NFTs and the Metaverse

NFTs and the metaverse offer unique opportunities for businesses to engage with customers, build brand loyalty, and create new revenue streams. The blockchain gaming platform Animoca Brands reportedly purchased the Aussie digital agency – Be Media. The latter will become the Australian marketing arm of Animoca, which plans to double down on its NFTConsider how these technologies can be integrated into your existing business model.

  • NFTs for Brand Loyalty Programs: Offer exclusive NFTs to loyal customers as a reward for their patronage.
  • Metaverse Brand Experiences: Create virtual stores or experiences within the metaverse to showcase your products and services.
  • NFT-Gated Communities: Build exclusive online communities accessible only to NFT holders.

The Importance of Strategic Partnerships

Navigating the complexities of the Web3 landscape can be challenging.Partnering with experienced companies like Be Media can provide valuable guidance and support. Nonfungible token (NFT) investment giant Animoca Brands has acquired a significant stake in the Australian digital marketing agency Be Media. Be Media has locations in Perth, Melbourne and Sydney and has provided Web2 firms with advertising and digital strategy since 2025. While the company isn t geared toward the crypto sector, the investment seems to beLook for partners with a proven track record in blockchain technology, digital marketing, and community building.

Investing in Talent and Expertise

Building a successful Web3 presence requires a skilled team.Invest in training and development to equip your employees with the necessary knowledge and expertise. Be Media has begun an aggressive hiring process in blockchain development and project management following the acquisition. Nonfungible token (NFT) investment giant Animoca Brands has acquired a significant stake in the Australian digital marketing agency Be Media. Be Media has locations in Perth, Melbourne and Sydney and has provided Web2Consider hiring blockchain developers, metaverse designers, and community managers.

Embracing Experimentation and Innovation

The Web3 space is constantly evolving.Be prepared to experiment with new technologies and strategies. As per a declaration imparted to Cointelegraph, Be Media will be entrusted with searching out organizations with top Australian Brands connecting with Animoca’s different blockchainEmbrace innovation and be willing to adapt your approach as the landscape changes.Success in Web3 requires a willingness to learn and adapt.

Common Questions About Animoca Brands and Be Media

Understanding the nuances of this acquisition requires addressing some frequently asked questions.These answers provide clarity on the details and potential implications.

What percentage stake did Animoca Brands acquire in Be Media?

Animoca Brands acquired a 67% stake in Be Media, giving them a controlling interest in the company.

How will Be Media help Animoca Brands achieve its goals?

Be Media will serve as Animoca Brands' marketing arm in Australia, helping to connect top Australian brands with Animoca's blockchain-focused projects.They will also play a key role in facilitating the adoption of Web3 technologies among Australian businesses and consumers.

What are the potential benefits for Australian businesses?

Australian businesses can benefit from Be Media's expertise in bridging the gap between Web2 and Web3. Be Media has begun an aggressive hiring process in blockchain development and project management following the acquisition. Nonfungible token (NFT) investment giant Animoca Brands has acquired a significant stake in the Australian digital marketing agency Be Media.They can gain access to innovative marketing strategies that leverage NFTs, the metaverse, and other blockchain technologies.This can help them reach new audiences, build brand loyalty, and create new revenue streams.

What is the future of Web3 in Australia?

The acquisition of Be Media by Animoca Brands signals a growing interest in Web3 technologies in Australia.This partnership is likely to accelerate the adoption of these technologies and create new opportunities for Australian businesses and consumers. NFT investment giant Animoca Brands has acquired a major stake in Australian digital marketing agency Be Media. Be Media has locations in Perth, Melbourne, and Sydney and has provided Web2 firmsThe future of Web3 in Australia looks bright.

The Future of Digital Marketing in the Metaverse

The acquisition of Be Media by Animoca Brands highlights the growing importance of the metaverse in digital marketing.As virtual worlds become more prevalent, businesses will need to adapt their marketing strategies to reach consumers in these immersive environments.

Emerging Trends in Metaverse Marketing

  • Virtual Advertising: Displaying ads within virtual worlds, similar to traditional online advertising.
  • In-World Brand Activations: Creating immersive experiences within the metaverse that allow consumers to interact with brands in a meaningful way.
  • NFT-Based Marketing Campaigns: Using NFTs to reward customers, provide access to exclusive content, and build brand loyalty.
  • Influencer Marketing in the Metaverse: Partnering with virtual influencers to promote brands and products within virtual worlds.

Preparing for the Metaverse Revolution

Businesses that want to succeed in the metaverse need to start planning now. Animoca Brands buys major stake in Aussie digital services agency NFT investment giant Animoca Brands has acquired a major stake in Australian digital marketing. Coinbase-OFAC Bug Affected Fewer Than 100 People, and Has Been FixedThis includes investing in talent, developing metaverse-specific marketing strategies, and experimenting with new technologies.The metaverse is not just a fad; it's a fundamental shift in how people interact with the internet, and businesses need to be ready for it.

Conclusion: A Strategic Move Towards a Web3 Future

Animoca Brands' acquisition of a major stake in Be Media is a strategic move that underscores the increasing convergence of digital marketing and blockchain technology. زيارة ‪Horka nad Moravou‬: يتوفر 4 تعليق حول موارد الرحلات المتوفرة في ‪Horka nad Moravou‬، يعد Tripadvisor مصدر المعلومات المتوفرة حول ‪Horka nad Moravou‬, جمهورية التشيك.By leveraging Be Media's expertise and network in Australia, Animoca is well-positioned to expand its reach, drive Web3 adoption, and unlock new opportunities for businesses and consumers.The partnership is not only a win for both companies but also a positive sign for the future of the Australian digital marketing landscape.As the metaverse continues to evolve and NFTs become more mainstream, the ability to bridge the gap between Web2 and Web3 will be increasingly critical. Nonfungible token (NFT) investment giant Animoca Brands has acquired a significant stake in the Australian digital marketing agency Be Media. Be Media has locations in Perth, Melbourne and SydneyThis acquisition emphasizes the growing need for expertise in both the traditional marketing world and the innovative world of blockchain.Businesses looking to enter the metaverse should take note and consider how they can leverage similar partnerships to achieve their goals.Animoca's investment serves as a clear indicator that the future of digital interaction is undeniably intertwined with blockchain technology, particularly in dynamic markets like Australia.

Gavin Wood can be reached at [email protected].

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