The move follows April

The collection hoped to tap into demand for sports-related fashion, with NFT owners able to purchase exclusive digital and physical merchandise co-branded with Adidas’

The move follows April's announcement that Adidas and the Solana-based fitness app Stepn had partnered to release 1,000 NFTs, which made up the Stepn x Adidas

Adidas looks to build long-term brand loyalty with - SportsPro

The avatars officially go live

INTO THE METAVERSE: HOW WE GOT HERE AND

The avatars officially go live on April 28. “Having generated their characters, users can experiment by animating their avatars, as well as digitally trying on and purchasing

STEPN GO and adidas launch First-Ever STEPN GO x adidas

Social

Where to see upcoming product launches

Adidas and Stepn move from NFTs to physical products with

Social-lifestyle app STEPN GO is thrilled to announce the next milestone in its ongoing partnership with adidas: the launch of the first-ever STEPN GO x adidas co-branded

Discover how Adidas seamlessly integrates

Discover how Adidas seamlessly integrates NFTs in their Metaverse collection, selling out 30k NFTs in no time.

Adidas Into the Metaverse: Exploring Physical Product Access with

Adidas Launches Personality-Based Metaverse Virtual Beings With

Adidas Originals will be releasing

Adidas Originals will be releasing physical products for Into the Metaverse NFT holders on April 28. When the holder asks for the product, the second-stage NFT will also

As brands dive deeper into virtual goods, Adidas on Wednesday created a new product category for virtual gear in an effort to accelerate its “community-based, member

Keep updated with new arrivals and products on the release dates page. Click on the calendar reminders on the page or through adidas app. Visit adidas online.

Adidas creates ‘Virtual Gear’ product category as it preps for

Adidas physical products to go live on April 28 - Watcher Guru