Why Gucci Is Targeting Gen Z With Their Sandbox Land Acquisition

Last updated: June 9, 2025, 17:21

Why Gucci Is Targeting Gen Z With Their Sandbox Land Acquisition

Gucci compra espacio en el metaverso para llegar a la generación Z

Gucci acquires ‘undisclosed amount’ of land on Sandbox

Gucci plans virtual world for Gen Z on The Sandbox

Gucci anunció que compró un

How Gucci entered the metaverse with Gucci Cosmos

Gucci Acquires Land on The Sandbox Metaverse - Highsnobiety

Gucci anunció que compró un terreno en el metaverso de Sandbox, que trata de un sitio descentralizado construido en blockchain. La empresa informó sobre este

Iconic fashion house Gucci has

Gucci Buys Virtual Land in the Sandbox, Joining the Metaverse

Why Gucci is targeting Gen-Z with their Sandbox-land

Iconic fashion house Gucci has entered the metaverse by buying a plot of digital land in The Sandbox, a virtual world on the ethereum blockchain, as the Italian brand

Recientemente

Recientemente, la firma de moda italiana anunció que había comprado un terreno virtual en el metaverso de la compañía de videojuegos Sandbox, que consiste en un

Gucci buys virtual land on The Sandbox under the Gucci Vault

Gucci gana espacio en el metaverso y su misión es conquistar a la

Expanding its roster of digital

Having purchased an undisclosed amount of land, metaverse fashion items created by Gucci designers would be available for people to buy. In addition to a fashion

Expanding its roster of digital initiatives, Gucci is partnering with The Sandbox, a metaverse world where players buy and develop virtual real estate.

The purchase allows Gucci to create its virtual concept store and experience within the metaverse with an eye on the Gen Z, which is most active on the increasingly