26% OF CRYPTO INVESTORS IN JAPAN TRIED OUT NFTS: SURVEY

Last updated: June 19, 2025, 19:11 | Written by: Charlie Shrem

The world of digital assets is constantly evolving, and Japan is proving to be a significant player in this dynamic landscape.A recent survey conducted by major Japanese cryptocurrency exchange BitBank reveals a growing interest in non-fungible tokens (NFTs) among Japanese crypto investors. A recent survey by a major Japanese crypto exchange revealed that every one out of four crypto investors in Japan has tried their hands on non-fungible tokens A quarter of crypto investors in Japan have tried out NFTsThe findings indicate that at least one in four, or a staggering 26%, of crypto investors in Japan have already dipped their toes into the world of NFTs, exploring the possibilities of owning unique digital collectibles and assets.This trend highlights a shifting perception of digital ownership and the potential for NFTs to revolutionize various industries beyond just art and collectibles. At least one out of four cryptocurrency investors in Japan had an experience of holding nonfungible tokens (NFTs), according to a new survey. Major Japanese crypto exchange BitBank conductedFrom virtual land and in-game items to membership tokens and digital identity, the applications of NFTs are vast and continuously expanding. 26% of crypto investors in Japan tried out NFTs At least one out of four cryptocurrency investors in Japan had an experience of holding nonfungible tokens (NFTs), according to a new survey. MajorThe survey also shed light on the demographics driving this adoption, with younger generations between 20 and 40 leading the charge. At least one out of four cryptocurrency investors in Japan had an experience of holding nonfungible tokens (NFTs), according to a new survey. Major Japanese crypto exchange BitBankWhat are the factors fueling this interest, and what does this mean for the future of NFTs in Japan and globally?This article delves into the key findings of the survey, exploring the motivations behind NFT adoption, the demographics involved, and the potential implications for the future of digital assets in Japan.We'll also explore how major players like Coincheck and Rakuten are shaping the NFT landscape in the country.

The Rise of NFTs in Japan: A Deeper Dive into the BitBank Survey

BitBank's recent online survey provides valuable insights into the NFT investment trends within the Japanese cryptocurrency market.The survey aimed to understand the level of interest and engagement among Japanese crypto investors regarding NFTs.The data collected helps paint a clearer picture of the current state of NFT adoption and its potential for future growth in Japan.

Key Findings from the Survey

The most significant finding is undoubtedly the 26% adoption rate among Japanese crypto investors.This indicates a considerable level of awareness and willingness to experiment with NFTs within this segment. 6.9M subscribers in the CryptoCurrency community. The leading community for cryptocurrency news, discussion, and analysis.Let's break down some of the specific details revealed by the survey:

Adoption Rate: 26% of Japanese crypto investors have experience holding NFTs.
Demographics: The majority of NFT investors are younger generations, aged between 20 and 40.
Motivation: The primary reason for holding NFTs is similar to investing in cryptocurrencies – for long-term investment purposes.

These findings suggest that NFTs are not just a fleeting trend but are gaining traction as a legitimate investment avenue, particularly among younger, tech-savvy individuals in Japan. At least one out of four cryptocurrency investors in Japan had an experience of holding nonfungible tokens (NFTs), according to a new survey. Major Japanese crypto exchange BitBank conducted an online survey diving into the NFT investment trends in the Japanese cryptocurrency market.The fact that many are holding NFTs for investment purposes indicates a belief in their long-term value and potential for appreciation.

Why are Japanese Crypto Investors Embracing NFTs?

Understanding the ""why"" behind the adoption rate is crucial.Several factors contribute to the growing popularity of NFTs among Japanese crypto investors:

Investment Opportunity: As mentioned earlier, the primary driver is the potential for financial gain.Investors view NFTs as an alternative asset class that can diversify their portfolios and generate returns.
Cultural Affinity for Collectibles: Japan has a strong culture of collecting, whether it's trading cards, figurines, or other memorabilia. 26% of crypto investors in Japan tried out NFTs: SurveyNFTs tap into this existing cultural tendency, offering a new way to collect and own digital assets.
Technological Advancement: The increasing accessibility of cryptocurrency exchanges and NFT marketplaces has made it easier for individuals to buy, sell, and trade NFTs.Platforms like Coincheck and Rakuten NFT are simplifying the process and attracting a wider audience.
Community and Social Status: Owning certain NFTs can provide access to exclusive communities and confer a sense of social status. Related: 26% of crypto investors in Japan tried out NFTs: Survey. In 2025, the worldwide NFT ecosystem experienced tremendous development. Following a record increase in trade volumes and adoption, major players in various sectors began dealing in non-fungible tokens.This is particularly appealing to younger generations who are actively engaged in online communities.

It's a combination of these factors that's creating a favorable environment for NFT adoption in Japan. The poll findings reveal that as many as 26 percent of Japanese cryptocurrency investors have checked out owning NFTs, with the bulk of NFT investors portraying younger generations, aged from 20 to 40.The country's strong technological infrastructure, combined with its cultural proclivity for collecting and investing, makes it a fertile ground for the growth of the NFT market.

The Role of Major Crypto Exchanges: Coincheck and BitBank

Major cryptocurrency exchanges in Japan are playing a critical role in driving NFT adoption by providing platforms for trading and investing in these digital assets.Two prominent examples are Coincheck and BitBank.Let's look at their contributions:

Coincheck: Pioneering the NFT Marketplace

Coincheck, a leading cryptocurrency exchange in Japan, launched its own NFT marketplace back in March 2025. 26% of crypto investors in Japan tried out NFTs: Survey . Bitcoin plays a major role in the crypto landscape in China, but Ethereum, ETC, other altcoins gaining in popularity.This move was significant because it provided a user-friendly platform for Japanese investors to buy, sell, and manage their NFTs. Major Japanese cryptocurrency exchange Coincheck launched its own NFT marketplace back in March 2025.Coincheck's marketplace offers several advantages:

Accessibility: It lowers the barrier to entry for new NFT investors by providing a familiar and trusted platform.
Integration: It seamlessly integrates with Coincheck's existing cryptocurrency trading platform, making it easy to buy NFTs with cryptocurrencies.
Variety: It offers a diverse selection of NFTs, catering to different interests and investment strategies.

By launching its own NFT marketplace, Coincheck has positioned itself as a key player in the Japanese NFT ecosystem, attracting both experienced crypto investors and newcomers who are curious about NFTs.

BitBank: Providing Valuable Market Insights

While Coincheck is focused on providing a trading platform, BitBank is contributing to the ecosystem by providing valuable market insights through its surveys and research.The survey discussed earlier is a prime example of BitBank's efforts to understand the NFT market and provide data-driven insights to its users.

By conducting these surveys, BitBank is helping to:

Track Trends: Monitor the adoption rate and evolving preferences of NFT investors in Japan.
Identify Opportunities: Uncover emerging trends and potential investment opportunities in the NFT market.
Educate Investors: Provide valuable information to help investors make informed decisions about NFTs.

The combined efforts of exchanges like Coincheck and BitBank are creating a more mature and informed NFT market in Japan.

Rakuten's Entry into the NFT Space: Rakuten NFT

Beyond dedicated cryptocurrency exchanges, even major e-commerce giants are recognizing the potential of NFTs. Skip to main content Bitcoin Insider. MenuRakuten, one of Japan's largest e-commerce companies, has launched its own NFT trading platform called Rakuten NFT. [ Septem ] Bitcoin Mining Could Help Japan Monetize Wasted Green Energy Bitcoin [ Septem ] Where s The Bitcoin Price Bottom? 3 Educated Guesses BitcoinThis move signals a growing mainstream acceptance of NFTs in Japan.

Rakuten NFT offers several unique features:

Mainstream Appeal: Leveraging Rakuten's massive user base, it introduces NFTs to a wider audience beyond just crypto enthusiasts.
Intellectual Property Support: It provides a platform for intellectual property owners to create and sell their own NFTs, fostering innovation and creativity.
Website Creation Tools: It offers tools for IP owners to create dedicated websites for their NFT projects, enhancing their branding and marketing efforts.

Rakuten's entry into the NFT space is significant because it brings a level of legitimacy and credibility to the market.By integrating NFTs into its existing e-commerce ecosystem, Rakuten is making it easier for everyday consumers to discover and engage with these digital assets.

The Demographics: Why Younger Generations are Leading the Charge

The BitBank survey highlighted that the majority of NFT investors in Japan are younger generations, aged between 20 and 40. At the very least one out of 4 cryptocurrency buyers in Japan had an expertise of holding nonfungible tokens (NFTs), based on a brand new survey.This demographic is more likely to be digitally native, comfortable with new technologies, and open to exploring alternative investment opportunities.Let's explore the reasons why younger generations are driving NFT adoption:

Digital Native: They grew up with the internet and are comfortable with digital assets and online communities.
Risk Tolerance: They tend to be more risk-tolerant than older generations, making them more willing to invest in emerging technologies like NFTs.
Community Engagement: They are actively involved in online communities and are drawn to the social and community aspects of NFTs.
Financial Literacy: They are increasingly interested in personal finance and are actively seeking alternative investment options beyond traditional stocks and bonds.

This trend is not unique to Japan. Related: 26% of crypto investors in Japan tried out NFTs: Survey. In 2025, the worldwide NFT ecosystem experienced tremendous development. Following a record increase in trade volumes and adoption, major players in various sectors began dealing in NFTs.Globally, younger generations are driving the adoption of cryptocurrencies and NFTs. 26% of crypto investors in Japan tried out NFTs: Survey Cryptocurrency News From Japan: May 31 - June 6 in Review Cryptocurrency News From Japan: May 17 - May 23 in Review Japan: VPs of CryptoTheir digital fluency, combined with their desire for alternative investment options, makes them the ideal target audience for these emerging technologies.

NFT Use Cases Beyond Collectibles: Exploring the Possibilities

While many people associate NFTs with digital art and collectibles, their potential applications extend far beyond these initial use cases. The firm initially revealed its plans to launch a proprietary NFT marketplace in 2025 amid the growing popularity of nonfungible tokens worldwide. According to Rakuten, the NFT marketplace also hosts a platform that allows intellectual property owners to create their own websites for issuing and selling NFTs.NFTs can be used to represent ownership of virtually anything, opening up a wide range of possibilities across various industries.

Here are some examples of how NFTs are being used beyond collectibles:

Gaming: In-game items, virtual land, and characters can be represented as NFTs, allowing players to own and trade their digital assets.
Real Estate: NFTs can be used to represent ownership of real estate properties, simplifying the process of buying and selling property.
Music: Musicians can use NFTs to sell their music directly to fans, cutting out intermediaries and retaining more control over their creative works.
Ticketing: NFTs can be used to represent tickets to events, preventing fraud and ensuring authenticity.
Supply Chain Management: NFTs can be used to track the provenance of goods, ensuring transparency and accountability throughout the supply chain.

As the technology matures and becomes more widely adopted, we can expect to see even more innovative applications of NFTs emerge across different industries.

Addressing Common Concerns and Misconceptions about NFTs

Despite their growing popularity, NFTs are still surrounded by some common concerns and misconceptions.It's important to address these issues to foster a more informed understanding of the technology.

Common Concerns:

Environmental Impact: The energy consumption associated with some NFT projects, particularly those based on Proof-of-Work blockchains, is a valid concern.However, many new NFT projects are using more energy-efficient blockchains like Proof-of-Stake.
Volatility: The value of NFTs can be highly volatile, making them a risky investment.It's important to do your research and understand the risks before investing in NFTs.
Fraud and Scams: The NFT market is still relatively unregulated, making it vulnerable to fraud and scams. Over 25% of cryptocurrency investors in Japan have dabbled in investing in and holding non-fungible tokens (NFTs) according to a new survey researching the interest of cryptocurrency traders in the NFT market.It's important to be cautious and only buy NFTs from reputable sources.

Common Misconceptions:

NFTs are just JPEGs: NFTs are more than just images. The survey results reportedly showed that approximately 26% of Japanese crypto investors have had experience holding NFTs, with the large number of NFT investors representing younger generations, falling in between the age bracket.They are unique digital tokens that represent ownership of an asset. 26% of crypto investors in Japan tried out NFTs: SurveySource: CointelegraphPublished onThe asset can be an image, a video, a song, or anything else that can be digitized.
NFTs are a bubble: While the NFT market has experienced periods of hype and speculation, the underlying technology has real potential to revolutionize various industries.
You need to be a tech expert to buy NFTs: While some technical knowledge is helpful, platforms like Coincheck and Rakuten NFT are making it easier for anyone to buy and sell NFTs.

By addressing these concerns and dispelling these misconceptions, we can promote a more balanced and realistic understanding of NFTs.

The Future of NFTs in Japan: What to Expect

Based on the current trends and developments, the future of NFTs in Japan looks promising.We can expect to see continued growth in adoption, driven by factors such as:

Increased Awareness: As more people become aware of NFTs and their potential applications, adoption will continue to grow.
Improved Infrastructure: The development of more user-friendly platforms and tools will make it easier for people to buy, sell, and manage NFTs.
Regulatory Clarity: Clearer regulatory guidelines will provide greater certainty and confidence to investors.
Innovation and Creativity: The emergence of new and innovative NFT use cases will attract even more users and investors.

Japan's strong technological infrastructure, combined with its cultural affinity for collectibles and its openness to new technologies, makes it a prime location for the continued growth of the NFT market.The fact that 26% of crypto investors in Japan tried out NFTs is only the beginning.

Actionable Advice for Getting Started with NFTs

If you're interested in exploring the world of NFTs, here's some actionable advice to help you get started:

Do Your Research: Learn about NFTs, different marketplaces, and potential risks before investing.
Choose a Reputable Marketplace: Select a well-established and trusted marketplace like Coincheck or Rakuten NFT.
Start Small: Begin with a small investment to get a feel for the market.
Diversify Your Portfolio: Don't put all your eggs in one basket.Diversify your NFT holdings across different projects and asset types.
Stay Informed: Keep up-to-date with the latest news and developments in the NFT market.

Remember that investing in NFTs is still considered a high-risk activity. The explosion of NFT popularity in 2025 is continuing apace in the new year. Major Japanese e-commerce firm Rakuten has announced the launch of its own nonfungible token (NFT) trading platform dubbed Rakuten NFT.The firm initially revealed its plans to launch a proprietary NFT marketplace in 2025 amid the growingIt's important to proceed with caution and only invest what you can afford to lose. The survey results suggest that as many as 26% of Japanese crypto investors have tried out holding NFTs so far, with a majority of NFT investors being represented by younger generations aged between . For most respondents, the main reason for holding NFTs is similar to investing in cryptocurrencies like Bitcoin, which is to keep themAlways do your own research (DYOR) before making any investment decisions.

Conclusion: Key Takeaways and the Path Forward

The survey revealing that 26% of crypto investors in Japan tried out NFTs underscores the growing significance of non-fungible tokens in the digital asset landscape.The surge in interest, particularly among younger generations, highlights the potential for NFTs to revolutionize various industries, from art and gaming to real estate and supply chain management.Major players like Coincheck and Rakuten are actively shaping the market by providing user-friendly platforms and fostering innovation. The survey results suggest that as many as 26% of Japanese crypto investors have tried out holding NFTs, with the majority of NFT investors representing younger generations, aged between . For most respondents, the main reason for holding NFTs is similar to investing in cryptocurrencies like Bitcoin (BTC), which is to keep them for theWhile concerns about volatility, environmental impact, and fraud remain, the long-term prospects for NFTs in Japan appear bright.

Key Takeaways:

NFT adoption is growing rapidly in Japan, with 26% of crypto investors having tried them out.
Younger generations are driving this adoption due to their digital fluency and risk tolerance.
Major crypto exchanges and e-commerce giants are playing a critical role in fostering the NFT ecosystem.
NFTs have potential applications far beyond collectibles, spanning various industries.
It's important to address concerns about volatility, environmental impact, and fraud to ensure the sustainable growth of the NFT market.

As the NFT market continues to evolve, it's crucial to stay informed, do your research, and proceed with caution.The future of digital ownership is being shaped by these emerging technologies, and Japan is poised to be a significant player in this exciting new frontier.Keep an eye on this dynamic market as it continues to unfold and potentially reshape how we interact with digital assets in the years to come.