AFRICAS LARGEST ONLINE MARKET TAKES BITCOIN

The African e-commerce landscape is undergoing a seismic shift, and at the forefront of this revolution is the news that Bidorbuy, Africa's largest online marketplace, now accepts Bitcoin payments.This move, announced in March 2025, signals a growing embrace of cryptocurrency within the continent's digital economy. MicroStrategy has by far the largest Bitcoin portfolio held by any publicly-traded company. The business analytics platform has adopted Bitcoin as its primary reserve asset, aggressively buying the cryptocurrency through 20. As of Aug, the company had 129,699 Bitcoin in its reserve, equivalent to just over $2.5 billion.For years, Africans have been exploring innovative ways to navigate financial challenges and access the global marketplace, and Bitcoin offers a compelling solution. CNBC is the world leader in business news and real-time financial market coverage. Find fast, actionable information.Despite regulatory hurdles in some nations, particularly in Nigeria, the continent has emerged as a significant player in the crypto space, with citizens finding ingenious ways to bypass restrictions through peer-to-peer (P2P) trading. Leader in cryptocurrency, Bitcoin, Ethereum, XRP, blockchain, DeFi, digital finance and Web 3.0 news with analysis, video and live price updates.The integration of Bitcoin by Bidorbuy promises to alleviate financial security issues that have plagued African e-commerce users, eliminating the need for platforms to store sensitive financial data locally and reducing the risk of data breaches. We re always on the lookout for businesses in South Africa that accept Bitcoin as a form of payment. Here is a small list of businesses that accept Bitcoin in South Africa: RunwaySale South Africa s largest online fashion sales store offering members exclusive 70% discounts on major fashion labels. EarthchildAs other major players like Takealot in South Africa already accept Bitcoin, Bidorbuy's decision is poised to ignite further growth and adoption of cryptocurrencies across the continent, fostering a more inclusive and secure digital marketplace.

The Rise of Bitcoin in African E-commerce

Bitcoin's integration into e-commerce platforms in Africa isn't just a trend; it's a response to real-world challenges and opportunities.Several factors contribute to its increasing popularity and acceptance:

• Financial Inclusion: Many Africans are unbanked or underbanked, making traditional payment methods inaccessible.Bitcoin provides an alternative, allowing them to participate in the digital economy.
• Security Concerns: E-commerce users in Africa often face security risks related to online payments. Blockchain Tech Will Make Banks Disappear in 10 Years, Says VP of Russia s Biggest Bank Samburaj Das4 Bitcoin TechnologyBlockchain NewsNews No more next contentBitcoin transactions are secured by cryptography, offering a safer alternative to traditional methods.
• Cross-Border Transactions: Bitcoin facilitates seamless and cost-effective cross-border transactions, enabling businesses and individuals to trade internationally without the limitations of traditional banking systems.
• Inflation Hedge: In countries with high inflation rates, Bitcoin is seen as a store of value that can protect savings from devaluation.

Bidorbuy Leads the Charge: Embracing Cryptocurrency Payments

Bidorbuy's decision to accept Bitcoin is a bold move that positions the company as a pioneer in the African e-commerce space. Pick n Pay, one of South Africa's largest supermarket chains, will allow customers to pay using bitcoin via any Lightning Network-enabled app, according to The Times. BTC $ 96,370.00By providing Bitcoin as a primary payment option, Bidorbuy aims to drive growth in Kenya, South Africa, and other African nations.

Why Did Bidorbuy Choose Bitcoin?

Several factors likely influenced Bidorbuy's decision:

• Reducing Data Breach Risks: By accepting Bitcoin, Bidorbuy avoids storing sensitive financial data on its servers, minimizing the risk of data breaches and protecting its customers.
• Expanding Customer Base: Accepting Bitcoin opens Bidorbuy up to a wider customer base, including those who prefer to use cryptocurrency for online purchases.
• Staying Competitive: With other major retailers like Takealot already accepting Bitcoin, Bidorbuy's move helps it remain competitive in the evolving e-commerce landscape.
• Facilitating International Trade: Bitcoin simplifies cross-border transactions, making it easier for Bidorbuy to connect with international sellers and buyers.

Bidorbuy boasts over 700,000 listed items, and this new payment option could significantly boost sales and customer engagement.

Nigeria: Africa's Cryptocurrency Powerhouse

Despite facing regulatory crackdowns, Nigeria has emerged as Africa's largest cryptocurrency market by volume.The country ranks second worldwide, just behind India, demonstrating a strong appetite for digital currencies among its citizens.

Navigating Restrictions Through P2P Trading

Nigerians have found creative ways to bypass restrictions through peer-to-peer (P2P) trading. The largest African crypto exchange is Luno, which operates in several countries, including Nigeria and South Africa. As of 2025, Luno had over 10 million users globally and reported handling billions in transactions, highlighting its significant presence in the African market .P2P platforms allow individuals to buy and sell Bitcoin directly with each other, without the need for traditional exchanges.

Paxful, a leading P2P bitcoin marketplace, considers Nigeria one of its most important markets.In 2025, over 60,215 bitcoins were traded on Paxful in Nigeria, accounting for nearly $566 million.The platform reports that Nigerians make up approximately a quarter of its customer base, with 1.3 million registered accounts.

The Role of Luno: A Major African Crypto Exchange

Luno is the largest African crypto exchange, operating in several countries, including Nigeria and South Africa.As of 2025, Luno had over 10 million users globally and reported handling billions in transactions, highlighting its significant presence in the African market.

Luno provides a platform for users to buy, sell, and store Bitcoin and other cryptocurrencies. Paxful, a leading peer-to-peer bitcoin marketplace, also considers Nigeria one of its most important markets with over 60,215 bitcoins traded between 20 accounting for almost $566 million. According to the platform, Nigeria is the second largest bitcoin market after the United States.Its widespread adoption across the continent underscores the growing demand for digital currency solutions.

Bitcoin Mining in Africa: A New Digital Gold Rush

Across Africa, a new digital gold rush in the form of Bitcoin mining is underway. Correspondingly, the Chainanalysis report found that Africa s cryptocurrency market share is the smallest. Image credit: Chainalysis Insights In raw numbers, this translates to $105.6 billion worth of crypto assets between July 2025 and June 2025, accounting for 1,200% crypto value growth.Factors such as cheap electricity, China's crypto mining ban, a tech-savvy population, and supportive regimes are attracting large-scale Bitcoin mining operations to at least 10 countries on the continent.

As of December 2025, Africa accounted for 3% of the total global Bitcoin mining hashrate, with Ethiopia alone producing 2.5%, more than double what the entire continent produced in 2025.

Challenges and Opportunities for Cryptocurrency Adoption in Africa

While the future of Bitcoin and cryptocurrency in Africa looks promising, there are still challenges to overcome.

Challenges

• Regulatory Uncertainty: The regulatory landscape for cryptocurrencies in Africa is still evolving. Despite the crackdown, Nigeria emerged as Africa s largest cryptocurrency market by volume, ranking second worldwide behind India, with citizens finding creative ways to bypass the restrictions through peer-to-peer (P2P) trading.Some countries have banned or restricted their use, while others are taking a more cautious approach.
• Lack of Education: Many Africans are unfamiliar with Bitcoin and other cryptocurrencies, making it difficult to promote widespread adoption.
• Infrastructure Limitations: Access to reliable internet and electricity is still limited in some parts of Africa, hindering the use of digital currencies.
• Volatility: The price of Bitcoin can be highly volatile, making it a risky investment for some.

Opportunities

• Financial Inclusion: Cryptocurrencies can provide access to financial services for the unbanked and underbanked populations in Africa.
• Cross-Border Payments: Cryptocurrencies can facilitate faster and cheaper cross-border payments, boosting trade and economic growth.
• Entrepreneurship and Innovation: Cryptocurrencies are fostering a new wave of entrepreneurship and innovation in Africa, with startups developing innovative solutions based on blockchain technology.
• Job Creation: The cryptocurrency industry is creating new jobs in Africa, ranging from developers and marketers to traders and miners.

Other Businesses Accepting Bitcoin in South Africa

Bidorbuy is not alone in embracing Bitcoin as a payment method in South Africa.Several other businesses have also adopted cryptocurrency, including:

• Takealot: South Africa's biggest online retailer.
• RunwaySale: South Africa's largest online fashion sales store offering exclusive discounts.
• Earthchild: Retailer offering sustainable and organic clothing.
• Pick n Pay: One of South Africa's largest supermarket chains (via Lightning Network-enabled apps).
• Newegg: Online retailer that has expanded Bitcoin acceptance to several African countries, including Kenya, Nigeria, South Africa, Tanzania, and Uganda.

The Afribit Project: Bitcoin for Financial Empowerment in Kibera

In Kibera, Africa's largest informal settlement located near Nairobi, Kenya, a Bitcoin-based economic system called Afribit has been developing.This community has embraced digital currency as a solution to financial exclusion, according to a report from Forbes.

The Afribit project uses Bitcoin as a tool for financial empowerment, enabling residents to participate in the digital economy and access financial services.

Sub-Saharan Africa's Crypto Economy: A Growing Force

While Sub-Saharan Africa has the smallest crypto economy compared to other regions, it is experiencing significant growth. Paxful is the largest platform for P2P trade in Africa and overtook LocalBitcoins in June this year to be the Largest P2P bitcoin marketplace in the world, controlling 52% of the market share. The company says Nigerians make up around a quarter of its customer base with 1.3 million registered accounts.Between July 2025 and June 2025, the region received an estimated $117.1 billion in on-chain value, accounting for 2.3% of global transaction volume.

This growth demonstrates the increasing importance of cryptocurrencies in the region's economy.

Key Cryptocurrency Events in Africa

Several events are focused on promoting cryptocurrency adoption and innovation in Africa:

• Africa Bitcoin Conference: An annual event in Accra, Ghana, highlighting Bitcoin's role in financial freedom across Africa.
• Crypto Fest Cape Town: A major blockchain event focusing on crypto adoption, DeFi, and digital asset regulations.

Practical Tips for Using Bitcoin in Africa

If you're considering using Bitcoin in Africa, here are some practical tips:

• Choose a reputable exchange: Research and select a secure and reliable cryptocurrency exchange. Top cryptocurrency prices and charts, listed by market capitalization. Free access to current and historic data for Bitcoin and thousands of altcoins.Consider exchanges like Luno or explore peer-to-peer platforms such as Paxful. As of Dec 2025, Africa now accounts for 3% of the total global Bitcoin mining hashrate, with Ethiopia alone producing 2.5%, more than double what the entire continent produced in 2025, entirelyAlways perform your own due diligence.
• Secure your wallet: Protect your Bitcoin by using a secure wallet with strong password protection.Consider using a hardware wallet for added security.
• Learn about Bitcoin: Educate yourself about Bitcoin and how it works before investing or using it for transactions.
• Be aware of regulations: Stay informed about the cryptocurrency regulations in your country and comply with all applicable laws.
• Start small: Begin with small amounts of Bitcoin to familiarize yourself with the technology and avoid significant losses.

The Future of Bitcoin in African E-commerce: A Promising Outlook

The decision by Africa's largest online market, Bidorbuy, to accept Bitcoin is a significant milestone in the adoption of cryptocurrency in the continent's e-commerce sector.As more businesses and individuals embrace Bitcoin and other digital currencies, the future of e-commerce in Africa looks increasingly promising.

By addressing financial inclusion challenges, facilitating cross-border payments, and fostering innovation, cryptocurrencies have the potential to transform the African economy and empower its citizens.

Conclusion

The adoption of Bitcoin by Bidorbuy marks a pivotal moment for e-commerce in Africa.This move underscores the growing acceptance and utilization of cryptocurrencies across the continent, addressing critical issues of financial inclusion, security, and cross-border transactions.While challenges like regulatory uncertainty and limited infrastructure remain, the opportunities presented by Bitcoin are undeniable. By Shogo Ishida and Yosuke Yoshida, co-CEOs, EMURGO MEA. Across Africa, a new digital gold rush in the form of bitcoin mining is underway. Thanks to cheap electricity, China s crypto mining ban, a tech-savvy population and supportive regimes, at least 10 countries in the continent are attracting large-scale bitcoin mining operations even as the cryptocurrency halved on April 19.Africa's vibrant crypto community, coupled with initiatives like the Afribit project and the increasing number of businesses accepting Bitcoin, paints a promising picture for the future.Key takeaways include: Bidorbuy's adoption of Bitcoin enhances security and expands its customer base; Nigeria's P2P trading demonstrates resilience in the face of regulatory hurdles; and Bitcoin mining offers new economic opportunities for several African nations.As education and infrastructure improve, Bitcoin and other cryptocurrencies are poised to play an increasingly vital role in shaping the future of African e-commerce and empowering individuals across the continent. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldExplore secure platforms like Luno and consider how Bitcoin can benefit your business or personal finances in the evolving African digital landscape. Coinbase is a secure online platform for buying, selling, transferring, and storing digital currency. Something's not right We're looking into it and expect our usual service to return soon.The future of finance is here; are you ready to be a part of it?